by McKenna | Apr 17, 2019 | Podcast |
The basic principle is one that every Marketing 101 course would teach us, but as always – it’s hard to figure out how to apply this concept to our artful objects. And it’s even harder to figure out how to incorporate these basic principals in our...
by McKenna | Apr 10, 2019 | Podcast |
This is a mind-massage. This is mindfulness personified. The core exercise taught in this podcast will stimulate and exercise a set of mind/heart connections that will help you refine your thoughts and your message. This will help you explore your core and give you...
by McKenna | Apr 3, 2019 | Art Marketing Blog |
This is something I just have to address. It’s bugging me big time. However, it’s not a subject that will work in a podcast, so get ready for a bit of a venting session and a warning for each of you who are considering using any of the techniques I share...
by McKenna | Apr 3, 2019 | Podcast |
On the heels of the Four Dirty Little Words episode, I need to encourage you to do a little bit of storytelling. There are some powerful ways that you can be the conduit that connects your art with viewers of your work. And, now that you know the importance of keeping...
by McKenna | Mar 27, 2019 | Podcast |
There are certain aspects to every engagement opportunity that tap into our most common and core human instincts. If you are stuck in the natural habit of using these four words, you will struggle to connect. And, unfortunately, every kind of connection is damaged. It...
by McKenna | Mar 20, 2019 | Podcast |
I know. This seems counter-intuitive, but having your cards out is costing you sales. Seriously. You really need to hear me out on this subject. I know you want to make sure that you are doing everything you need to in order to secure a trusting relationship with...
by McKenna | Mar 12, 2019 | Podcast |
This is the natural continuation from last week’s episode. If you haven’t heard #12 – stop reading this and go listen to it first. It will put you in the right frame of mind for tackling this often difficult and delicately balanced moment during a...
by McKenna | Mar 6, 2019 | Interview, Podcast |
Rebecca Vincent is a fine artist and printmaker. She has a very successful and thriving career in Northeast England. She shares years of wisdom in this 50-minute exchange.She is charming, thoughtful, and very clever. In this podcast, she shares some important tips and...
by McKenna | Feb 27, 2019 | Podcast |
Try as I might, I lose it a couple of times in the telling of this story. Some of you have read this. Some have heard me tell this story in person in seminars. But I think hearing this right now, with the topsy turvy world around us trying to divide us and break our...
by McKenna | Feb 21, 2019 | Podcast |
I don’t want this to be controversial, but I hope it will start a discussion.This is so important and I think that if you hear ALL the reasons listed here, you will have a hard time avoiding my advice on this issue.(If you are seeing this on iTunes, join the...
by McKenna | Feb 21, 2019 | Podcast |
Inspired by the last podcast, I dig deep into a micro-moment when your actions are critically important. It’s a test that is hard to pass.We all hear these words from time to time when presenting our art to the public, but it’s never easy to handle the...
by McKenna | Feb 19, 2019 | Podcast |
This is such an important concept that it should be required listening at the start of every art show. It’s based on the “shoe store” selling model.What’s that you ask? It’s all about listening with a specific frame of mind.The...
by McKenna | Feb 19, 2019 | Podcast |
In this episode, I discuss the importance – on many levels – of having a few signs in your display. With the level of distraction in today’s world, this is something that is increasingly necessary to help “ground” viewers of your work,...
by McKenna | Feb 19, 2019 | Podcast |
The number one thing that can hurt your sales is assuming it’s your turn to talk. As you will hear in this episode, there are some really important moments during your conversation with potential collectors. Sometimes you talk. Sometimes they talk. The balancing...
Read and add your comments!