by McKenna | Apr 19, 2017 | Art Marketing Blog, email marketing, Essential Tools, Sales and Marketing |
Do you sometimes worry that you are invisible? As I always like to remind everyone, marketing is a verb. It’s a set of actions. It’s about creating campaigns, sometimes with some advertising, and actively reaching out to your market. It’s getting...
by McKenna | Jan 25, 2017 | Art Marketing Blog, Essential Tools, Website Tips |
I recently was asked to do one of my infamous Free Website Review Videos and quickly stopped the process and called the artist directly. Someone (from a million years ago in internet time measurements) had convinced her that she needed keywords put everywhere and in...
by McKenna | Dec 7, 2016 | Essential Tools, Selling Art, Three Minute Read |
[Sidebar: I wrote a very popular guest post over on Artsy Shark about this subject. It made the top ten list in 2014. Even it’s comments are worth a read. But if you don’t want to take time to read all that, then just take three minutes now.] Because you...
by McKenna | Sep 7, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
What does it take to make a sale these days? In recent years, I have covered a lot of subjects in my marketing blog posts and shared free hints and tips to help you grow your business. However, the elephant in the room – the subject I have been avoiding –...
by McKenna | Jul 27, 2016 | Art Marketing Blog, Essential Tools, Marketing, Sales and Marketing, Website Tips |
Got a website? I am always surprised that there are still lots of businesses that do not have a website. Nationally, it’s about 45% of businesses. Here in Hawaii, we hold a special distinction with the highest percentage of businesses without websites: a...
by McKenna | Apr 20, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
You are a needle in a giant haystack! Once someone gets to your site, are they faced with another haystack? Your goal is to “convert” visitors to your website into buyers. It’s hard enough to get traffic to your site, but once someone lands on any of...
by McKenna | Aug 27, 2015 | Art Marketing Blog, Essential Tools, growing sales, Marketing, Sales and Marketing |
Sales, and sales, and then a few more sales. That’s the goal of everyone who is in business. If you have a product, or service, or need donations for your non-profit, you need money to flow in your direction. That flow requires traffic on your website, into your...
Read and add your comments!