by McKenna | Jul 26, 2017 | Art Marketing Blog, Marketing |
I hear it all the time: “It’s was just so easy to set up!” A favorite artist and friend of mine just reached out to get help with marketing. She had just bought the “Artsy Shark Success Guide to Email Marketing for Artists”. Great....
by McKenna | May 17, 2017 | Art Marketing Blog, Marketing |
A lot of things in life are easy, but not simple. Heck, learning how to play checkers is easy – but it’s actually got enough variables that it’s not simple to win. It’s easy to get a domain name. However, it’s complicated – not at all simple...
by McKenna | Jan 6, 2017 | Art Marketing Blog, Marketing |
Hellooooo to 2017! And ALOHA to my devoted readers. I have one really important goal for this year, because, it’s about time I listen to my own advice I am moving closer to my audience. Effective immediately – today – I am switching gears and getting...
by McKenna | Dec 14, 2016 | Art Marketing Blog, email marketing, Marketing, Sales and Marketing |
If there were ONE resolution that every person reading this should make for 2017, it’s this: It’s time to get a grip on email marketing! (And to my ever-present artist community, that green you see in the banner above is Pantone Color of the Year,...
by McKenna | Nov 16, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
At a workshop I was teaching earlier this year, a previous client I hadn’t seen for a year walked in and took a seat. I was surprised that he was attending my email marketing seminar. I approached him smiling. He wasn’t returning my smile. And then he...
by McKenna | Sep 22, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
You have a list of things to do. I know you do! And I do too. I have an online calendar, but I keep my main list inches away all day long. At the top of my list – every single list I create, every day – are three words written in RED INK: Make Money Today!...
by McKenna | Aug 24, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
The Picture Behind the Algorithms! Should You Care? The image above is from Wikipedia and the article is not for the faint of heart. It’s all about PageRank. And no…I don’t recommend you read it. Especially now that Google has removed PageRank from...
by McKenna | Aug 10, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Do you want the latest news about what to do to improve your AMP or SERP? No? Well, I don’t either. And yet….? Oh my…If you only knew about the things I read to try to keep you in the loop! This is an example of a headline that arrived in my inbox...
by McKenna | Jul 27, 2016 | Art Marketing Blog, Essential Tools, Marketing, Sales and Marketing, Website Tips |
Got a website? I am always surprised that there are still lots of businesses that do not have a website. Nationally, it’s about 45% of businesses. Here in Hawaii, we hold a special distinction with the highest percentage of businesses without websites: a...
by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
by McKenna | Apr 6, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
It’s so innocent, but it’s verging on illegal! Slowly but surely, people are figuring it out. Email marketing works. And the best way for it to work really well is when you are actively sending out emails. And then comes the next “aha” moment:...
by McKenna | Mar 23, 2016 | Art Marketing Blog, free tools, growing sales, Marketing, promoting, Sales and Marketing |
The Inverted Triangle Approach to a Press Release You probably think that a press release is something for “big” companies”. Let’s break it down. Let’s look at how you can make this free marketing tool work for you. It’s really a...
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