by McKenna | Feb 21, 2018 | Art Marketing Blog, Sales and Marketing |
I follow several bloggers who are “experts” in Social Media. I keep thinking that I will become an expert in Social Media, but then something changes and my confidence is shattered (again and again). How can anyone remain an expert with the constant...
by McKenna | Feb 7, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Just like the famous porridge, your marketing efforts to your collectors and fans need to be just right. Not too hot and not too cold. You won’t always get it right, but here are some tips to avoid getting it completely wrong. Time and Place There is a time for...
by McKenna | Jan 24, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Who the heck is “Us”? I recently joined the email list for an artist I know. It was a big learning experience. I have known this artist for quite some time. She is a full-time artist who maintains a strong following. She is definitely not an...
by McKenna | Jan 10, 2018 | Art Marketing Blog, Sales and Marketing |
I have a confession. I have not been following up. On a scale of 1 to 10 – with 10 being the perfect practices, I am at about a 5 these past few months. Follow-up is a noun. It’s a thing. It describes an action. And, usually, we can’t delegate our...
by McKenna | Dec 27, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
If there is one thing I hear over and over again from my clients, it’s “I don’t know what to say in my emails or blog”. Well, you can’t use that excuse anymore. I have a great resource to share with you. First off, let’s fess up!...
by McKenna | Dec 13, 2017 | Art Marketing Blog, Sales and Marketing |
Well, so… this is uniquely starting out and ending up as being a blog all about celebrating me. However, I deserve a pat on the back from time to time, right? See, here’s the thing. Carolyn Edlund over at Artsy Shark put up the top ten most read and shared...
by McKenna | Nov 28, 2017 | Art Marketing Blog, Sales and Marketing |
Could it be a cautionary tale with an early Siri attitude? Please excuse the nearly 50-year movie reference. Yes, I looked it up and that iconic Sci-Fi movie, “2001: A Space Odyssey” was released in 1968. If you haven’t seen it, just keep reading...
by McKenna | Nov 15, 2017 | Art Marketing Blog, Sales and Marketing |
The very strength that makes us entrepreneurial spirits is sometimes our a root cause for our sense of defeat or lack of focus. We are inventors. We are creators. We thrive when we are starting a new project, idea or piece of art. This sense of purpose and love affair...
by McKenna | Nov 1, 2017 | Art Marketing, Art Marketing Blog, Sales and Marketing |
First of all: don’t feel guilty! If you are like me and most of the rest of the small (one owner) businesses, we all feel like we are not getting anything done. And we even feel a bit guilty from time to time. This is not productive. Please give yourself a hug...
by McKenna | Oct 18, 2017 | Art Marketing Blog, Sales and Marketing |
Let’s start with a definition. Gimmick [‘gim-ik] noun – an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Gimmick is also often associated with deception. I don’t recommend...
by McKenna | Oct 4, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
When was the last time you raised your prices? For some reading this the answer is never. For some of you, the answer is, “I am thinking about lowering them!” (Ouch) I am on the email list of many of my clients and many other artists. And I have noticed a...
by McKenna | Sep 20, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Do you have a marketing plan for next week, next month, and next year? You can have the best mousetrap in the world, but if you can’t get it to market, it doesn’t count. If you don’t take on the “work” of marketing along with the creation...
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