by McKenna | Jan 4, 2017 | Selling Art, Three Minute Read |
One thing we all have in common is an ego. We all want to feel special. We want to think we are interesting, clever, trendy, and appreciated for all those qualities and more. Come on… admit it. You want a little recognition now and then. Certainly, no one wants...
by McKenna | Dec 21, 2016 | Selling Art, Three Minute Read |
Showing and Telling In the Marketing Blog (see those posts here) I have several posts that deal with websites. Your very own website with your very own domain and your very own personality is something collectors really enjoy. It’s almost a craving. They want...
by McKenna | Dec 7, 2016 | Essential Tools, Selling Art, Three Minute Read |
[Sidebar: I wrote a very popular guest post over on Artsy Shark about this subject. It made the top ten list in 2014. Even it’s comments are worth a read. But if you don’t want to take time to read all that, then just take three minutes now.] Because you...
by McKenna | Nov 23, 2016 | Selling Art, Three Minute Read |
You have a “job” to do. You have that Art Fair, Studio Event, or Gallery Show next week or next month. This is where you go to “work” and earn a living. This is not a cocktail party. Or at least it shouldn’t be a casual meeting in your...
by McKenna | Nov 9, 2016 | Selling Art, Three Minute Read |
Trust takes more than just a handshake or exchange of smiles. It’s nice to be nice to a stranger (or potential collector) and that will certainly go a long way towards building trust. But, when it comes to spending money, people have more than a few ways to...
by McKenna | Oct 26, 2016 | Selling Art, Three Minute Read |
We all have some degree of implicit bias that dictates our thinking about others – good and bad. Implicit is, by definition, an underlying “inherent” belief. And as such, it is often unidentified. It can be deeply rooted in a lifetime of associations...
by McKenna | Oct 12, 2016 | Selling Art, Three Minute Read |
They can’t put it into words. They stand quietly next to a piece of your art and turn and say something very unextraordinary. They don’t have the words. Don’t judge them by their lack of words or inarticulate mumblings. They are caught up in some...
by McKenna | Sep 28, 2016 | Selling Art, Three Minute Read |
I am going to freak you out with this, but I believe, and always assume, that anyone can afford to buy Art. Lot’s of Art. Think about it for just a moment. And then think about the definition of Art. Oh… no… let’s not get into THAT discussion,...
by McKenna | Sep 14, 2016 | Selling Art, Three Minute Read, Two Minute Read |
If you have the guidebook and flashcards, you should know how to fill in that blank. Don’t cheat now. Think it through. Fill in the blank. My Selling Purpose is to ________________. If you don’t have the guidebook and flashcards, you can still figure this...
by McKenna | Aug 31, 2016 | Selling Art, Three Minute Read |
So they say, “I need to think about it”. And, of course, this is a BIG moment, right? You know all too well, that be-backs are a rare phenomenon. Essentially, you should consider this a lost sale if they actually walk away. Don’t count chickens that...
by McKenna | Aug 17, 2016 | Selling Art, Three Minute Read |
We all love to talk about ourselves. It’s so easy to talk about ourselves, right? It’s easy to share our history, our ideas, what made us become artists, and what we enjoy about being artists. We can go on and on about our techniques, our tools of the...
by McKenna | Aug 4, 2016 | Selling Art, Three Minute Read |
If a rainbow appears and people all around you have their backs turned, you will point and maybe even shout to strangers in the distance, “LOOK! It’s a rainbow!” Whatever is in our DNA, whatever compels us to share a rainbow, a favorite movie,...
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