by McKenna | Apr 12, 2017 | Selling Art, Three Minute Read |
Hopefully, most of you reading this know exactly how to fill in the blank. It’s the last card in the awe-inspiring set of “flash cards” that came with your guidebook. It’s how I end every in-person seminar. It’s how I get my mojo up and...
by McKenna | Mar 29, 2017 | Selling Art, Three Minute Read |
Whoever said, “If they have to ask, they can’t afford it” was wrong. Just plain wrong. Can you imagine walking into any shop or store and not having any prices anywhere? Can you imagine having to ask a price for each item that interests you? And then...
by McKenna | Mar 15, 2017 | Artist Only Blog, Selling Art, Three Minute Read |
We all have good days and bad days. I remember some really bad days after a big personal loss and how hard it was to remain focused on sharing my art or anything else. And we all have had that show where we were in less than perfect health. We have all been beyond...
by McKenna | Mar 1, 2017 | Selling Art, Three Minute Read |
As was discussed in the first post of 2017, “The Loudest vs Quietest”, the ego is a core element in our daily lives. Everyone reading this article is motivated by the instinctive nature – right from birth – to want to satisfy their own needs...
by McKenna | Feb 15, 2017 | Selling Art, Three Minute Read |
As those of you who own the Guidebook and Flashcards know, the five “E’s” of Selling Art begins with empathy. With empathy as your core value and guiding light, you will naturally and effortlessly be able to engage authentically. From the first words...
by McKenna | Jan 18, 2017 | Selling Art, Three Minute Read |
It’s time to get very real There you are, unpacking boxes. You are setting up your display. Driving stakes into hard ground and watching the local weather reports. You are pre-occupied with “tasks”. The next time you are getting ready for a day of...
by McKenna | Jan 4, 2017 | Selling Art, Three Minute Read |
One thing we all have in common is an ego. We all want to feel special. We want to think we are interesting, clever, trendy, and appreciated for all those qualities and more. Come on… admit it. You want a little recognition now and then. Certainly, no one wants...
by McKenna | Dec 21, 2016 | Selling Art, Three Minute Read |
Showing and Telling In the Marketing Blog (see those posts here) I have several posts that deal with websites. Your very own website with your very own domain and your very own personality is something collectors really enjoy. It’s almost a craving. They want...
by McKenna | Dec 7, 2016 | Essential Tools, Selling Art, Three Minute Read |
[Sidebar: I wrote a very popular guest post over on Artsy Shark about this subject. It made the top ten list in 2014. Even it’s comments are worth a read. But if you don’t want to take time to read all that, then just take three minutes now.] Because you...
by McKenna | Nov 23, 2016 | Selling Art, Three Minute Read |
You have a “job” to do. You have that Art Fair, Studio Event, or Gallery Show next week or next month. This is where you go to “work” and earn a living. This is not a cocktail party. Or at least it shouldn’t be a casual meeting in your...
by McKenna | Nov 9, 2016 | Selling Art, Three Minute Read |
Trust takes more than just a handshake or exchange of smiles. It’s nice to be nice to a stranger (or potential collector) and that will certainly go a long way towards building trust. But, when it comes to spending money, people have more than a few ways to...
by McKenna | Oct 26, 2016 | Selling Art, Three Minute Read |
We all have some degree of implicit bias that dictates our thinking about others – good and bad. Implicit is, by definition, an underlying “inherent” belief. And as such, it is often unidentified. It can be deeply rooted in a lifetime of associations...
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