The basic principle is one that every Marketing 101 course would teach us, but as always – it’s hard to figure out how to apply this concept to our artful objects. And it’s even harder to figure out how to incorporate these basic principals in our presentations – both online and offline.
Therefore, pay close attention to the examples in this podcast. Then get out your pencil and paper. This could be one of the more valuable tools to sharpen.
Oh… and I made a mention that deserves a fuller story. My packaging for my jewelry is an example of a unique value that I have added to a buyer’s list of reasons to buy.
My packaging creates such a great reaction that people simply “must” buy something.
It’s not unusual for me to sell multiple items to a single buyer who just can’t resist the packaging and the story. My buyers know, that as gifts go, this is a big winner. Give everyone lots of reasons to buy and you will Find Loving Homes for Your Art!
So take a listen and then share here in the comments: What are you doing to create that extra value? That WOW factor?
IMPORTANT NEWS: This podcast is now available on many apps! I am still gathering all the icons! iTunes, Spotify, SoundCloud, GooglePlay, and IHeart. Of course, I still want your comments, so listen anywhere, but come here to share when you are inspired by the podcasts.
McKenna,
You have done it again! Given me so much to think about. I’ve have worked through the 5E’s several times and still struggle with this. My work is generally well received but I really need to spend some time clarifying and “rehearsing” my value proposition. I have to overcome my training to not “brag” about oneself.
Also, I appreciate having access to the podcasts through apps other than itunes.
Thanks,
Michele
Yep…I got some apps going just for you, Michele! (grinning and hugging you!) And, I figured out how to get auto-upload over on SoundCloud. Again… just for you. LOL!
Meanwhile, I think if you think in terms of “bragging” being a needed skill, I would offer you – and others following along here – a new way to approach this entire thinking: it’s just like recommending a restaurant. Find out what the person’s favorite style of cuisine is (size – shape – color – etc) and if they have a budget in mind (cheap or special occasion) and so forth and then – just point to what they have gravitated towards and give them all the “reasons” for saying yes.
As always… IT’S NOT about YOU. If you just remember that it’s always about them, you will be able to “brag” about things that really mean something to them. If you still haven’t had the chance, listen to ep 16, “Purposeful Sharing” and I think you will “feel” the total picture.