The concept of a “brand” can be nebulous. On the face of it having an identifiable brand might seem all about corporate/big business. Yes, the major “brands” have that look and feel and strong ties to giant marketing machines, but artists need to have a branded look, too. And they can really become more human by giving branding some space in their business.
In today’s 11-minute podcast, I will let you in on a few secrets to help you tweak your branding and fine-tune your public-facing information. From your website to your social media and even in your in-person events and art shows, you will connect more quickly and be more memorable if you pay attention to your branding.
It’s another piece of the puzzle that will help you Find Loving Homes for Your Art.
I suspect that there will be some questions and I look forward to your comments as always!