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Art Marketing Articles
Learn what works in the busy online world
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A blog that can help any business, but especially artists
Finding a New Path
It’s clear to me. I have been on a bit of a detour, but I am now on the path. It’s a path that I thought would be too specific and not lead me to enough opportunity. But I was wrong. Come and explore this new path with me. Travel along and let’s help each other navigate the fertile valleys, the breathless peaks, and the icy river crossings.
The Power of the Inbox. Email Marketing 101 & 201 for 2017
It’s been almost two years since I have concentrated on email marketing in my blog. I make mention here and there in many of my posts, but I realized that I haven’t really put my significant knowledge base out for consumption for a very long time. And I can’t think of another subject that is more important as we head into this New Year.
A Marketing Lesson from the Trenches
As I often say: Marketing is a Verb! This post is a short tour of my current marketing campaign as I launch My Golden Words Academy for Small Businesses. Look for my shoulder for about 5 minutes and see what my drawing board looks like today.
He Lost Four Million Dollars in Sales in Four Months
I hope this sad and true story will put some of you on a new course. This is a teaching moment NO one should learn first-hand. If you have been putting off this very basic part of your marketing plan, I am here to crack the whip. Why not do everything in your power to make more sales, not lose more sales?
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
Loudest vs Quietest
What exactly is someone purchasing from you? Are you giving them what they need to “feel” satisfied by their purchase? Let’s look at the elephant in the room, shall we? Let’s look at the motivation behind every purchase.
The Website Trap
They really believe they will go home and buy from you online. They really believe that when they measure the wall or buy that new piece of furniture, they will have the perfect spot for your art. And you encourage them to go to your website. And they really are excited and really believe that they will do just that. Do they?
The Business Card Trap
You are losing sales every time you put your business cards or brochures out on display. (No, I’m not. Yes…you are!) In fact, as you will learn in this post, you are losing more than immediate sales, you are losing future sales opportunities, too.
The Neutral Zone Trap
Chit Chat. It’s a natural way that we humans “sniff” one another. We can keep ourselves at a “safe” distance by talking about the truly neutral subjects. But your art, your talent, your vision, AND your livelihood requires stepping into relevant two-way conversations. Avoid becoming uninspiring, unattached, and unpaid for your creativity by avoiding irrelevant conversations.
Understanding is a Verb
Do you know what it takes to really earn someone’s trust? Do you know how important it is for you to show you understand your collector in order for them to care enough to try to understand you? Believe it: They won’t try to understand what you are saying if they don’t think you are trying to understand them.
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!Need Branding? Website Issues? Need a Sales Page? Need More Sales? Need Professional Copywriting?
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