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Art Marketing Articles
Learn what works in the busy online world
Learn How to Reach Your Buyers
A blog that can help any business, but especially artists
It’s the wild west out there. And now that Facebook is taking steps to rein in the horses and try to contain some of the unruly elements, your business page is vulnerable and might become useless. But wait! You just heard about a new expert who can make it all work. Let’s look at this ancient marketing pattern and save you some money.
Today, let’s learn a lesson from Goldilocks. She wanted things to be “just right”. And like the famous porridge, your marketing efforts need to be just right. Not too hot and not too cold. It might be hit or miss, but in this article, you will learn how to be a hit more than a miss with some invaluable tips.
Once again, words matter. Are you making this simple mistake? Are you using the “Us” word when you are not part of a team of people? Are you using “corporate speak”?
Follow-up is a noun. It’s a thing. It describes an action. It’s also a verb that loses the hyphen. We should all follow up on our prospects. We should follow up on our opportunities. We must follow up on our projects, marketing, advertising, and keep moving forward in our businesses. Follow-up is a key to success. And usually, we can’t delegate our key projects to someone else so… what will it take? Here’s some encouragement!
Surely most of the world celebrates the New Year – even if it’s not on January 1st. In the US, we celebrate a dozen or so Federal Holidays and then there are occasions like Mother’s Day and Father’s Day. But what about “Lost Sock Memorial Day”? And surely you want to celebrate “Eat Ice Cream for Breakfast Day”? This is just two of over 350 whacky holidays in a list I am sharing for free! Curated for Maximum Fun!
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.
There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.
There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.
Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!
The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!
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