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Art Marketing Articles
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Learn How to Reach Your Buyers
A blog that can help any business, but especially artists
I Did It Again!
I made it onto the Artsy Shark Top Ten List for 2017. This is actually a repeat performance. I was there last year and I think the year before, too. It’s an honor to be invited to be a guest blogger on Carolyn Edlund’s site. It’s amazing to land in the top ten list.
Do You Need a Ro(bot)?
Are you re-inventing the wheel?
What you do with your creativity is your business. What you do with your business is your creativity. Being creative is a blessing and a curse for most of us who see every idea as a possible project that will lead to a better mousetrap. Let’s examine the good, the bad, and the not so obvious ways that you become trapped yourself.
How to do more of what matters to your bottom line.
There’s that old saying that “when the going gets tough the tough get going”. But the world of the small business owner can be beyond “tough”. And “going” is hard to define. In this article, I will help you through what I call the “hole-in-the-bucket” syndrome. And I will prescribe a cure.
Do you have a gimmick? Should you have a gimmick?
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
The Final Post (for a little while)
As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.
Part Four: Slow Everything Down, Regroup, Breathe
There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.
There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.
Do you know why they should buy your art?
Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!
The Six Dreaded Words
The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!
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