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Art Marketing Articles

Learn what works in the busy online world

Learn How to Reach Your Buyers

A blog that can help any business, but especially artists

Fine Photography by Hoach Le Dinh

Finding a New Path

It’s clear to me. I have been on a bit of a detour, but I am now on the path. It’s a path that I thought would be too specific and not lead me to enough opportunity. But I was wrong. Come and explore this new path with me. Travel along and let’s help each other navigate the fertile valleys, the breathless peaks, and the icy river crossings.

The Art Marketing Blog

Tis’ Always the Season to be Blogging

It happened again. My...
The Art Marketing Blog
Email Marketing in the New World - the power of the inbox

The Power of the Inbox. Email Marketing 101 & 201 for 2017

It’s been almost two years since I have concentrated on email marketing in my blog. I make mention here and there in many of my posts, but I realized that I haven’t really put my significant knowledge base out for consumption for a very long time. And I can’t think of another subject that is more important as we head into this New Year.

The Art Marketing Blog
The doors are open at My Golden Words Academy of Small Business Success

A Marketing Lesson from the Trenches

As I often say: Marketing is a Verb! This post is a short tour of my current marketing campaign as I launch My Golden Words Academy for Small Businesses. Look for my shoulder for about 5 minutes and see what my drawing board looks like today.

The Art Marketing Blog

He Lost Four Million Dollars in Sales in Four Months

I hope this sad and true story will put some of you on a new course. This is a teaching moment NO one should learn first-hand. If you have been putting off this very basic part of your marketing plan, I am here to crack the whip. Why not do everything in your power to make more sales, not lose more sales?

The Art Marketing Blog

Art Selling Articles

Find your Authentic Voice & Find Homes for your Art.

Face-to-Face Selling Made “E’asy”

Find out what “Love’s got to do with it”!

The loudest vs quietest or largest or smallest

Loudest vs Quietest

What exactly is someone purchasing from you? Are you giving them what they need to “feel” satisfied by their purchase? Let’s look at the elephant in the room, shall we? Let’s look at the motivation behind every purchase.

From The E's of Selling Art Blog
Using your website to avoid closing a sale is costly.

The Website Trap

They really believe they will go home and buy from you online. They really believe that when they measure the wall or buy that new piece of furniture, they will have the perfect spot for your art. And you encourage them to go to your website. And they really are excited and really believe that they will do just that. Do they?

From The E's of Selling Art Blog
Business Cards can be useful or they can kill sales

The Business Card Trap

You are losing sales every time you put your business cards or brochures out on display. (No, I’m not. Yes…you are!) In fact, as you will learn in this post, you are losing more than immediate sales, you are losing future sales opportunities, too.

From The E's of Selling Art Blog
Sales don't come from conversations about the weather.

The Neutral Zone Trap

Chit Chat. It’s a natural way that we humans “sniff” one another. We can keep ourselves at a “safe” distance by talking about the truly neutral subjects. But your art, your talent, your vision, AND your livelihood requires stepping into relevant two-way conversations. Avoid becoming uninspiring, unattached, and unpaid for your creativity by avoiding irrelevant conversations.

From The E's of Selling Art Blog
Understanding is a Verb.

Understanding is a Verb

Do you know what it takes to really earn someone’s trust? Do you know how important it is for you to show you understand your collector in order for them to care enough to try to understand you? Believe it: They won’t try to understand what you are saying if they don’t think you are trying to understand them.

From The E's of Selling Art Blog

“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.

(**Learn more about the Success Guide HERE.)

Carolyn Edlund

Gallery Owner, Blogger, Consultant, and Art Career Expert, Artsy Shark Gallery

She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.

Marylyn Holland

Scupltor in Clay and Bronze, Marylyn Holland Designs

I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.

Stephanie Sachs

Fashion Designer & Fine Artist, Precious and Primitive

Not an Artist? Not a problem!

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With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!

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