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Art Marketing Articles

Learn what works in the busy online world

Learn How to Reach Your Buyers

A blog that can help any business, but especially artists

Failed Launch teaches new strategies

Failing at Snail Mailing

I have a big mess on my hands as I write this....
Hurricanes require planning. So do sales and marketing.

Hurricane Lane (is in my lane!)

With a hurricane just hours away from my front door, I was reminded of how important our to-do lists are and how important our connections are. I explore an amazing case study of an artist who “gets it” and is finding loving homes for her art. She shows us all a thing or two about authentic marketing strategies.

New apps are going to help control your online viewing time

New Apps to Keep You Off Apps

What does the future hold for online marketing in a world-wide trend that appears to be moving to minimized our time online? In this article, I will challenge you to think outside the box, the phone, the tablet, the watch, and the laptops in your world. What’s coming, to an app near you, may change everyone’s relationship to our current technology.

You need a value proposition

Do You Need a Value Proposition?

While the business schools universally teach their graduates to create strong value propositions for their businesses and their products, artists often ignore the concept. Some don’t know what a value proposition is and don’t know it’s just as essential to their success as with any business. This article explores a checklist of missed opportunities and offers solutions for artists who need to fill the value gap.

Another Channel? Yep. IGTV is here.

Do you use Instagram? If so, you might already know all about this latest news. It’s got my marketing mind mulling and I am sure you will see the fantastic potential for some seriously super selling opportunities, too!

Art Selling Articles

Find your Authentic Voice & Find Homes for your Art.

Face-to-Face Selling Made “E’asy”

Find out what “Love’s got to do with it”!

The world needs your art

The Final Post (for a little while)

As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.

Slow Everything Down

Part Four: Slow Everything Down, Regroup, Breathe

There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.

Being agreeable is your only job when you hear the Six Dreaded Words.

Be Agreeable

There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.

Why they should buy your art

Do you know why they should buy your art?

Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!

When it goes from yes to I need to think about it, don't panic.

The Six Dreaded Words

The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!

“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.

(**Learn more about the Success Guide HERE.)

Carolyn Edlund

Gallery Owner, Blogger, Consultant, and Art Career Expert, Artsy Shark Gallery

She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.

Marylyn Holland

Scupltor in Clay and Bronze, Marylyn Holland Designs

I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.

Stephanie Sachs

Fashion Designer & Fine Artist, Precious and Primitive

Not an Artist? Not a problem!

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With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!

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