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Art Marketing Articles
Learn what works in the busy online world
Learn How to Reach Your Buyers
A blog that can help any business, but especially artists
5 Questions You Must Answer for Success
The Five Questions bring up important issues for any small business. Use this as an exercise. It’s worth doing once a year. Or even more often. Get out a piece of paper and pencil (if you still use them?) and lets’ get to work.
The Three Stages of the Buyer’s Journey
To make more sales, we all need to understand the three stages every buyer goes through in order to say “yes”. It’s human nature to resist, but that same human nature can be over-ridden when we recognize and acknowledge the “Buyer’s Journey”. Do you have the right tools, skills, and understanding needed to help your buyers navigate their emotions and avoid the “flight or fight” instincts?
Are you a business or an artist or a little of both?
Are your sales and reputation being short-changed by your business name? This article looks at an important marketing strategy that is often misunderstood or completely overlooked. If you are just starting out, or relatively new and not yet established, it might be worth your time and consideration to do a rethinking of your branding – especially as it relates to your business name.
Landing Page VS Sales Page – which one do you need to use?
You just spent good money on an ad in Facebook or put out an email alert to your followers announcing something exciting. Was it a new piece? Was it an invite to your next show? Whatever you are trying to “sell”, you can’t avoid the most powerful campaign strategies: Creating a place on your website for details. So do you need a Landing Page or a Sales Page? This article breaks it all down and more.
Are You Under This Bus?
My heart is broken every time I see a talented Artist who is putting their hard work and marketing skills and even income generating actions into someone else’s pocket. It’s innocent enough. You think you are creating a website for your art and looking for a “professional” setting. But you are sending your hard earned clients and followers into a land of plenty where you may not even be found or will be outshined by others.
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
The Final Post (for a little while)
As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.
Part Four: Slow Everything Down, Regroup, Breathe
There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.
There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.
Do you know why they should buy your art?
Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!
The Six Dreaded Words
The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!
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