New & Informative Articles Posted Every Week
Take a look at the slide shows below. Get free hints & tips right NOW!
Art Marketing Articles
Learn what works in the busy online world
Learn How to Reach Your Buyers
A blog that can help any business, but especially artists
It’s Easy, But It’s Never Simple
It’s easy to learn how to play checkers. But it’s not simple to win a game. There are lots of easy-to-learn and accessible tools all around us these days. But taking what we learn and actually putting it to work for us in our business is never simple. This article stands as a reminder that “easy” is almost never “simple” and gives some examples of what to be on the look-out for when you are trying to gain knowledge and grow your business.
When Your Name is the Brand You Need to Brand Your Name
Anything you can do to elevate your name and people’s perception of your business is your biggest priority! In this week’s article, I offer up some ideas to boost your impact.
Testing! One, Two, Three, Testing! Anybody Out There?
Recently, I had a really great in person and in action set of testimonials. If you are wondering if anyone is remembering who you are and what you do in this crazy online noisy and ultra-distracting world we live in today, you will want to read this article.
What to Leave Off a Business Card
What are you leaving off of your website and emails that might be costing you sales? In this post, I have a checklist of the top five things you need to maximize your impact and boost your marketing effectiveness.
Take Control of Your Art Business
If you are feeling lost, out of control, or even dispirited when you think about your art sales and your art business, you might find some good vibes and sorely needed advice in this post. Included is a basic exercise to help you track your most important tasks and help you prioritize your actions. It’s a useful tool that I have shared for years and I hope you can take the time to utilize it, too.
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.
Do you know why they should buy your art?
Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!
The Six Dreaded Words
The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!
Whatever You Focus On ______s!
What are you focusing on? What should you be focusing on? Why are you losing your focus? These questions and more are examined in the article with a checklist of suggestions on what to actually focus on so you can find more homes for your art.
Don’t Ignore the Biggest Question
Pricing is hard to do. But showing your prices to potential collectors, whether online or in real-time at art events, should be easy. This article will help you with this important business concept.
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!Need Branding? Website Issues? Need a Sales Page? Need More Sales? Need Professional Copywriting?
Join the Art Marketing Blog or E's of Selling Art Blog or BOTH!
You Can Choose
I won’t overwhelm you with stuff that doesn’t matter to you. You choose what information you want. You learn about my upcoming events, special offers, receive my subscriber only discounts, and powerful tools to grow your business!