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Art Marketing Articles

Learn what works in the busy online world

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A blog that can help any business, but especially artists

Checkers is easy to learn, but not simple to play.

It’s Easy, But It’s Never Simple

It’s easy to learn how to play checkers. But it’s not simple to win a game. There are lots of easy-to-learn and accessible tools all around us these days. But taking what we learn and actually putting it to work for us in our business is never simple. This article stands as a reminder that “easy” is almost never “simple” and gives some examples of what to be on the look-out for when you are trying to gain knowledge and grow your business.

The Art Marketing Blog
A fictitious name with real branding

When Your Name is the Brand You Need to Brand Your Name

Anything you can do to elevate your name and people’s perception of your business is your biggest priority! In this week’s article, I offer up some ideas to boost your impact.

The Art Marketing Blog
Anybody hearing your messages?

Testing! One, Two, Three, Testing! Anybody Out There?

Recently, I had a really great in person and in action set of testimonials. If you are wondering if anyone is remembering who you are and what you do in this crazy online noisy and ultra-distracting world we live in today, you will want to read this article.

The Art Marketing Blog
Why would you give out a blank business card?

What to Leave Off a Business Card

What are you leaving off of your website and emails that might be costing you sales? In this post, I have a checklist of the top five things you need to maximize your impact and boost your marketing effectiveness.

The Art Marketing Blog
time is moving fast

Take Control of Your Art Business

If you are feeling lost, out of control, or even dispirited when you think about your art sales and your art business, you might find some good vibes and sorely needed advice in this post. Included is a basic exercise to help you track your most important tasks and help you prioritize your actions. It’s a useful tool that I have shared for years and I hope you can take the time to utilize it, too.

The Art Marketing Blog

Art Selling Articles

Find your Authentic Voice & Find Homes for your Art.

Face-to-Face Selling Made “E’asy”

Find out what “Love’s got to do with it”!

Being agreeable is your only job when you hear the Six Dreaded Words.

Be Agreeable

There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.

From The E's of Selling Art Blog
Why they should buy your art

Do you know why they should buy your art?

Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!

From The E's of Selling Art Blog
When it goes from yes to I need to think about it, don't panic.

The Six Dreaded Words

The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!

From The E's of Selling Art Blog
Your focus is your focus. Be careful what you focus on.

Whatever You Focus On ______s!

What are you focusing on? What should you be focusing on? Why are you losing your focus? These questions and more are examined in the article with a checklist of suggestions on what to actually focus on so you can find more homes for your art.

From The E's of Selling Art Blog

Don’t Ignore the Biggest Question

Pricing is hard to do. But showing your prices to potential collectors, whether online or in real-time at art events, should be easy. This article will help you with this important business concept.

From The E's of Selling Art Blog

“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.

(**Learn more about the Success Guide HERE.)

Carolyn Edlund

Gallery Owner, Blogger, Consultant, and Art Career Expert, Artsy Shark Gallery

She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.

Marylyn Holland

Scupltor in Clay and Bronze, Marylyn Holland Designs

I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.

Stephanie Sachs

Fashion Designer & Fine Artist, Precious and Primitive

Not an Artist? Not a problem!

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With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!

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