New & Informative Articles Posted Every Week
Take a look at the slide shows below. Get free hints & tips right NOW!
Art Marketing Articles
Learn what works in the busy online world
Learn How to Reach Your Buyers
A blog that can help any business, but especially artists
Stuffing is for Turkeys, not Websites.
It’s hard to believe that this is even a topic, but somehow the message is still not fully circulated. I keep finding examples and the results of stuffing can be devastating for search engine results.
Finding a New Path
It’s clear to me. I have been on a bit of a detour, but I am now on the path. It’s a path that I thought would be too specific and not lead me to enough opportunity. But I was wrong. Come and explore this new path with me. Travel along and let’s help each other navigate the fertile valleys, the breathless peaks, and the icy river crossings.
The Power of the Inbox. Email Marketing 101 & 201 for 2017
It’s been almost two years since I have concentrated on email marketing in my blog. I make mention here and there in many of my posts, but I realized that I haven’t really put my significant knowledge base out for consumption for a very long time. And I can’t think of another subject that is more important as we head into this New Year.
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
Aren’t You Curious?
Your job, when showing your art in a face-to-face situation, is to instill a comradery. Your goal is to find more homes for you artful creations. That requires you to find out what a viewer is liking (or not liking!) and help them hone their interests in your work. The easiest way to get to their core feelings is to be curious. The examples in this article with help you gain more trust.
911 – What’s Your Emergency?
There is a multitude of ways to let the air out of the balloon. The best is to create a slow leak. But when someone needs to “think about it” you certainly need to keep the “sharp objects” as far away from that balloon as possible. Here are some tips that will help in the here and now – the critical moments of final decisions.
Why Do You Create?
This is an “exercise” that can be done anywhere at anytime. It can take just seconds and it can transform you. It is a simple, but time-tested way to capture your authentic self. It’s a task that should become a daily habit.
Loudest vs Quietest
What exactly is someone purchasing from you? Are you giving them what they need to “feel” satisfied by their purchase? Let’s look at the elephant in the room, shall we? Let’s look at the motivation behind every purchase.
The Website Trap
They really believe they will go home and buy from you online. They really believe that when they measure the wall or buy that new piece of furniture, they will have the perfect spot for your art. And you encourage them to go to your website. And they really are excited and really believe that they will do just that. Do they?
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!Need Branding? Website Issues? Need a Sales Page? Need More Sales? Need Professional Copywriting?
Join the Art Marketing Blog or E's of Selling Art Blog or BOTH!
You Can Choose
I won’t overwhelm you with stuff that doesn’t matter to you. You choose what information you want. You learn about my upcoming events, special offers, receive my subscriber only discounts, and powerful tools to grow your business!