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Art Marketing Articles
Learn what works in the busy online world
Learn How to Reach Your Buyers
A blog that can help any business, but especially artists
Want more sales? Want a more effective online strategy? Drop the beginning – the origin stories. They don’t care about you nearly as much as you imagine. Let it go. Be less self-aware. It turns out that the easiest way to avoid worrying about what they think of you is to simply walk people directly to the cliff and hang out on the edge with them. Get right into the middle, the thick of it, as soon as possible.
What does it take to create objects of art that Frasier can’t resist? What do you need to do with your artful objects to get to an undeniable level of perceived and nearly incomparable value to anyone who sees your work for the first time? Let’s ask some tough questions. Let’s get to some real answers.
With security and privacy issues showing up in the news almost every day, you need to do some basic housekeeping tasks for your website. Visitors must feel safe!
For many reading this, the first thing that shows up when someone lands on your site might send them clicking away instantly!
In part two of the “tour” of the vital details of the GDPR – the European Union regulations for data protection and privacy – you will find a short but helpful podcast in the mix. And many links to some very useful sites. Sites I trust with information I know most of you need right now.
This is part one of two posts on the subject of the new privacy and consent regulations coming on May 25th, 2018. Yes, you need to read this. Yes, even though the General Data Protection Regulations are being enacted in Europe, you might have someone from Europe land on your site and or join your email list and that means you are now in charge of their “data” and you must follow these new rules. It’s a small world afterall!
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.
There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.
There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.
Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!
The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!
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