Sales & Marketing Therapy On Demand

(I can see the forest AND the trees!)
Check Out My Helpful ServicesOr...Sign-up for Instant Help & Savings!

New & Informative Articles Posted Every Week

Take a look at the slide shows below. Get free hints & tips right NOW!

Art Marketing Articles

Learn what works in the busy online world

Learn How to Reach Your Buyers

A blog that can help any business, but especially artists

Gimmicks are useful if they are authentic

Do you have a gimmick? Should you have a gimmick?

Let's start with a definition. Gimmick ['gim-ik]...
The value is in your hands

Is It Time to Raise Your Prices?

When was the last time you raised your prices?...
The questions that really matter to artists

5 Questions You Must Answer for Success

The Five Questions bring up important issues for any small business. Use this as an exercise. It’s worth doing once a year. Or even more often. Get out a piece of paper and pencil (if you still use them?) and lets’ get to work.

Purchase decisions are dynamic

The Three Stages of the Buyer’s Journey

To make more sales, we all need to understand the three stages every buyer goes through in order to say “yes”. It’s human nature to resist, but that same human nature can be over-ridden when we recognize and acknowledge the “Buyer’s Journey”. Do you have the right tools, skills, and understanding needed to help your buyers navigate their emotions and avoid the “flight or fight” instincts?

Are you sure you about the name you are using

Are you a business or an artist or a little of both?

Are your sales and reputation being short-changed by your business name? This article looks at an important marketing strategy that is often misunderstood or completely overlooked. If you are just starting out, or relatively new and not yet established, it might be worth your time and consideration to do a rethinking of your branding – especially as it relates to your business name.

Art Selling Articles

Find your Authentic Voice & Find Homes for your Art.

Face-to-Face Selling Made “E’asy”

Find out what “Love’s got to do with it”!

The world needs your art

The Final Post (for a little while)

As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.

Slow Everything Down

Part Four: Slow Everything Down, Regroup, Breathe

There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.

Being agreeable is your only job when you hear the Six Dreaded Words.

Be Agreeable

There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.

Why they should buy your art

Do you know why they should buy your art?

Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!

When it goes from yes to I need to think about it, don't panic.

The Six Dreaded Words

The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!

“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.

(**Learn more about the Success Guide HERE.)

Carolyn Edlund

Gallery Owner, Blogger, Consultant, and Art Career Expert, Artsy Shark Gallery

She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.

Marylyn Holland

Scupltor in Clay and Bronze, Marylyn Holland Designs

I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.

Stephanie Sachs

Fashion Designer & Fine Artist, Precious and Primitive

Not an Artist? Not a problem!

Check out all my services!

 

With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!

Need Branding? Website Issues? Need a Sales Page? Need More Sales? Need Professional Copywriting?

If your ideas are drying up - let's brainstorm!

I have ideas that can't be googled

Let it rain!

Free 30-Minute Appointment!

Are you looking for my Online Courses?

See What Courses are Available Right Now!

Artists, Makers, and Creatives!

Let’s tackle the tricky part!

Let’s find homes for your art!

If you enjoy the E’s of Selling Art blog posts…

 

Why not own the source?

 

 

Wondering how Artists around the world are finding more homes for their art?

Got a quick question?

Call 808-283-2108

Email: icanhelp@mygoldenwords.com

Join the Art Marketing Blog or E's of Selling Art Blog or BOTH!

You Can Choose

I won’t overwhelm you with stuff that doesn’t matter to you. You choose what information you want. You learn about my upcoming events, special offers, receive my subscriber only discountsand powerful tools to grow your business! 

Plus – Instant savings at sign-up!

Your privacy is always protected.