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Art Marketing Articles

Learn what works in the busy online world

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A blog that can help any business, but especially artists

Send people where you need to send them

Landing Page VS Sales Page – which one do you need to use?

You just spent good money on an ad in Facebook or put out an email alert to your followers announcing something exciting. Was it a new piece? Was it an invite to your next show? Whatever you are trying to “sell”, you can’t avoid the most powerful campaign strategies: Creating a place on your website for details. So do you need a Landing Page or a Sales Page? This article breaks it all down and more.

The Art Marketing Blog
Are you under this bus

Are You Under This Bus?

My heart is broken every time I see a talented Artist who is putting their hard work and marketing skills and even income generating actions into someone else’s pocket. It’s innocent enough. You think you are creating a website for your art and looking for a “professional” setting. But you are sending your hard earned clients and followers into a land of plenty where you may not even be found or will be outshined by others.

The Art Marketing Blog
Opportunity Cost is a misunderstood concept

Understanding “Opportunity Cost”

The principles behind “Opportunity Cost” are review and explained in this article. It’s a very simple concept, but it also can be deeply nuanced. It’s the most important key to helping you make decisions that will give you the best opportunities for the highest profits. It’s valuable to every single small business owner – including artists. In fact, it might be especially valuable to artists!

The Art Marketing Blog
This last tool is a surprise

Part Three of Three: Tools I Use Almost Everyday

This is the third and final in the “Tools I Use” series. It will come as a big surprise when you discover just what this is. It’s one I use several times an day and have been using for over 25 years. Keep reading!

The Art Marketing Blog
Canva is the Number one best tool for designing

Part Two of Tools I Use Almost Everyday

In part two of the three-part series, I take a look at the wonderful and highly rated graphics design program called Canva. There is a multitude of ways that this can help your business and help you get your message understood. It’s a powerful way for you to be powerful in everything you do. And with a few tips and best practices you can rock your visual content creations.

The Art Marketing Blog

Art Selling Articles

Find your Authentic Voice & Find Homes for your Art.

Face-to-Face Selling Made “E’asy”

Find out what “Love’s got to do with it”!

The world needs your art

The Final Post (for a little while)

As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.

From The E's of Selling Art Blog
Slow Everything Down

Part Four: Slow Everything Down, Regroup, Breathe

There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.

From The E's of Selling Art Blog
Being agreeable is your only job when you hear the Six Dreaded Words.

Be Agreeable

There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.

From The E's of Selling Art Blog
Why they should buy your art

Do you know why they should buy your art?

Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!

From The E's of Selling Art Blog
When it goes from yes to I need to think about it, don't panic.

The Six Dreaded Words

The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!

From The E's of Selling Art Blog

“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.

(**Learn more about the Success Guide HERE.)

Carolyn Edlund

Gallery Owner, Blogger, Consultant, and Art Career Expert, Artsy Shark Gallery

She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.

Marylyn Holland

Scupltor in Clay and Bronze, Marylyn Holland Designs

I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.

Stephanie Sachs

Fashion Designer & Fine Artist, Precious and Primitive

Not an Artist? Not a problem!

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With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!

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