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Art Marketing Articles
Learn what works in the busy online world
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A blog that can help any business, but especially artists
Landing Page VS Sales Page – which one do you need to use?
You just spent good money on an ad in Facebook or put out an email alert to your followers announcing something exciting. Was it a new piece? Was it an invite to your next show? Whatever you are trying to “sell”, you can’t avoid the most powerful campaign strategies: Creating a place on your website for details. So do you need a Landing Page or a Sales Page? This article breaks it all down and more.
Are You Under This Bus?
My heart is broken every time I see a talented Artist who is putting their hard work and marketing skills and even income generating actions into someone else’s pocket. It’s innocent enough. You think you are creating a website for your art and looking for a “professional” setting. But you are sending your hard earned clients and followers into a land of plenty where you may not even be found or will be outshined by others.
Understanding “Opportunity Cost”
The principles behind “Opportunity Cost” are review and explained in this article. It’s a very simple concept, but it also can be deeply nuanced. It’s the most important key to helping you make decisions that will give you the best opportunities for the highest profits. It’s valuable to every single small business owner – including artists. In fact, it might be especially valuable to artists!
Part Three of Three: Tools I Use Almost Everyday
This is the third and final in the “Tools I Use” series. It will come as a big surprise when you discover just what this is. It’s one I use several times an day and have been using for over 25 years. Keep reading!
Part Two of Tools I Use Almost Everyday
In part two of the three-part series, I take a look at the wonderful and highly rated graphics design program called Canva. There is a multitude of ways that this can help your business and help you get your message understood. It’s a powerful way for you to be powerful in everything you do. And with a few tips and best practices you can rock your visual content creations.
Art Selling Articles
Find your Authentic Voice & Find Homes for your Art.
Face-to-Face Selling Made “E’asy”
Find out what “Love’s got to do with it”!
The Final Post (for a little while)
As I sign-off for a brief hiatus, I leave my artist community to ponder their awesomeness and their responsibilities to humanity-at-large. You are definitely not selling a commodity. This post will set you on fire, increase your self-worth, and give you the confidence to find homes for your art.
Part Four: Slow Everything Down, Regroup, Breathe
There is a long list of do’s and don’ts that need your attention and patience as a presentation moves from the Awareness Stage, to the Consideration Stage, and finally to the Decision Stage. Sometimes the decision is made to put off making a decision. But nothing is final. Nothing is going to happen or not going to happen unless you are actively involved in every bit of this moment of indecision. Let’s examine that list of things to do in detail at this critical junction.
There is nothing more important than being agreeable. When they say they need to think about it (The Dreaded Six Words) you must not become panicky, show disappointment, lose faith, or drop your card in their hand and scoot them off. Just be agreeable. This article will help you with this easy, but not simple, skill set.
Do you know why they should buy your art?
Sometimes we lose track of the obvious. We get all up into the big stuff and forget the small stuff – like why someone would WANT to buy our art. If you can give yourself a nice list of why owning your art is important, you are more likely to pursue finding homes for your art. I have a list!
The Six Dreaded Words
The Six Dreaded Words can be the moment of truth for many of us. If you don’t know what to do and what to say when faced with a premature end to a presentation of your art, this is one of a series of articles that will help you. Let’s explore this important subject!
“Mckenna has real marketing skills. She brought her knowledge to bear when we co-authored an E-course. When artists want to increase their skills with email marketing, this is the definitive publication. “The Artsy Shark Success Guide to Email Marketing for Artists”** was deeply reliant on Mckenna’s expertise.
She creates the most wonderful and appropriate emails for my peaceful cast bronze monk series and I get sales! She’s invaluable. My business is growing. She’s one smart marketer.Marylyn Holland
I trust her instincts and marketing sense. She has written entire emails for me that have made real money for me. She is a trusted advisor and her blogs are really helpful, too.Stephanie Sachs
Not an Artist? Not a problem!Check out all my services!
With over 50 years of experience in Small Business Management, Directorships in Sales and Management, and Small Business Consulting, I have a trick or two up my sleeve. And testimonials to prove it!
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