Grow Your Business (aka – The Art Marketing Blog)

Dozens & dozens of articles to help you learn what it takes to Find Loving Homes for Your Art!

Browse through the many pages starting with recent posts below.

(Or click to see the “curated collection” of the most popular posts.)

Who Can You Trust Anymore?

by McKenna | Apr 3, 2019 | Art Marketing Blog | 0 Comments

It's been a while since I have posted a blog article. But this one is worth the wait. I think we all need to rethink how we think about marketing. At the very least, this is all about what NOT to do in your marketing efforts.

Part Two of Why I Hate WordPress

by McKenna | Jan 3, 2019 | Art Marketing, Art Marketing Blog, Sales and Marketing | 5 Comments

If you are having trouble with WordPress, you probably aren't happy using its plugins either. As this is the first blog of 2019, I am hoping that you are "in the mood" to do something to move your art business forward. And, the best thing you could do is to take...

Why I Hate WordPress – Part One

by McKenna | Dec 6, 2018 | Art Marketing, Art Marketing Blog, Sales and Marketing, Website Tips | 10 Comments

(And Why I Build Artist's Websites in Wix and use SquareUp's Online Store for E-commerce) What would you do if this shows up in the dashboard of your website's building area? Warning: You're currently using deprecated PHP based events tracking which we will be...

Top Five Display Elements That Help You Sell Art

by McKenna | Nov 8, 2018 | Art Marketing Blog | 4 Comments

There is so much riding on a good display these days compared to the days BCP (Before Cell Phones) affected our ability to concentrate on much of anything. With the average person checking their cell phones 160 times a day (you read that correctly), people are quite...

A Unique Source of Income for Artists

by McKenna | Oct 11, 2018 | Art Marketing Blog | 0 Comments

Update - May 8, 2019I have to report that the site was/is and maybe will be in the future a bit unstable. Shortly after writing this blog post, a few people reported they couldn't get their membership to my site to happen. Another wanted to upgrade and got...

Failing at Snail Mailing

by McKenna | Sep 5, 2018 | Art Marketing, Art Marketing Blog | 4 Comments

I have a big mess on my hands as I write this. Some of you will be getting a postcard - hundreds actually with special news. For those of you reading this who purchased my "E's of Selling Art System - Guidebook, Worksheets, and Flashcards" it naturally means I had...

Hurricane Lane (is in my lane!)

by McKenna | Aug 22, 2018 | Art Marketing, Art Marketing Blog | 7 Comments

With a hurricane just hours away from my front door, I was reminded of how important our to-do lists are and how important our connections are. I explore an amazing case study of an artist who "gets it" and is finding loving homes for her art. She shows us all a thing or two about authentic marketing strategies.

New Apps to Keep You Off Apps

by McKenna | Aug 8, 2018 | Art Marketing Blog, Sales and Marketing | 2 Comments

What does the future hold for online marketing in a world-wide trend that appears to be moving to minimized our time online? In this article, I will challenge you to think outside the box, the phone, the tablet, the watch, and the laptops in your world. What's coming, to an app near you, may change everyone's relationship to our current technology.

Do You Need a Value Proposition?

by McKenna | Jul 25, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing | 4 Comments

While the business schools universally teach their graduates to create strong value propositions for their businesses and their products, artists often ignore the concept. Some don't know what a value proposition is and don't know it's just as essential to their success as with any business. This article explores a checklist of missed opportunities and offers solutions for artists who need to fill the value gap.

Another Channel? Yep. IGTV is here.

by McKenna | Jul 11, 2018 | Art Marketing Blog, Sales and Marketing | 4 Comments

Do you use Instagram? If so, you might already know all about this latest news. It's got my marketing mind mulling and I am sure you will see the fantastic potential for some seriously super selling opportunities, too!

The Benefits of Watching Television

by McKenna | Jun 27, 2018 | Art Marketing Blog, Sales and Marketing | 0 Comments

Are you paying attention? Are you digging into the behind-the-scenes work that goes into advertising? This post invites you to become hyper-aware of what advertisers are up to and how you can gain from their multi-million dollar budgets. And there is a very insightful to-do list and a very special offer, too. It's a limited-time offer, so go check it out right now!

Don’t Start at the Beginning

by McKenna | Jun 13, 2018 | Art Marketing, Art Marketing Blog | 4 Comments

Want more sales? Want a more effective online strategy? Drop the beginning - the origin stories. They don’t care about you nearly as much as you imagine. Let it go. Be less self-aware. It turns out that the easiest way to avoid worrying about what they think of you is to simply walk people directly to the cliff and hang out on the edge with them. Get right into the middle, the thick of it, as soon as possible.

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