Grow Your Business (aka – The Art Marketing Blog)
Dozens & dozens of articles to help you learn what it takes to Find Loving Homes for Your Art!
Browse through the many pages starting with recent posts below.
(Or click to see the “curated collection” of the most popular posts.)
Why I Hate WordPress – Part One
(And Why I Build Artist's Websites in Wix and use SquareUp's Online Store for E-commerce) What would you do if this shows up in the dashboard of your website's building area? Warning: You're currently using deprecated PHP based events tracking which we will be...
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Top Five Display Elements That Help You Sell Art
There is so much riding on a good display these days compared to the days BCP (Before Cell Phones) affected our ability to concentrate on much of anything. With the average person checking their cell phones 160 times a day (you read that correctly), people...
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A Unique Source of Income for Artists
I wrote a blog about Patreon for Artsy Shark that was published last week. I don't usually follow my guest blogs with one here on the same subject unless I think it's a super good subject. This definitely qualifies. Patreon is still a very new world for...
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Failing at Snail Mailing
I have a big mess on my hands as I write this. Some of you will be getting a postcard - hundreds actually with special news. For those of you reading this who purchased my "E's of Selling Art System - Guidebook, Worksheets, and Flashcards" it naturally means I had...
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Hurricane Lane (is in my lane!)
With a hurricane just hours away from my front door, I was reminded of how important our to-do lists are and how important our connections are. I explore an amazing case study of an artist who “gets it” and is finding loving homes for her art. She shows us all a thing or two about authentic marketing strategies.
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New Apps to Keep You Off Apps
What does the future hold for online marketing in a world-wide trend that appears to be moving to minimized our time online? In this article, I will challenge you to think outside the box, the phone, the tablet, the watch, and the laptops in your world. What’s coming, to an app near you, may change everyone’s relationship to our current technology.
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Do You Need a Value Proposition?
While the business schools universally teach their graduates to create strong value propositions for their businesses and their products, artists often ignore the concept. Some don’t know what a value proposition is and don’t know it’s just as essential to their success as with any business. This article explores a checklist of missed opportunities and offers solutions for artists who need to fill the value gap.
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Another Channel? Yep. IGTV is here.
Do you use Instagram? If so, you might already know all about this latest news. It’s got my marketing mind mulling and I am sure you will see the fantastic potential for some seriously super selling opportunities, too!
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The Benefits of Watching Television
Are you paying attention? Are you digging into the behind-the-scenes work that goes into advertising? This post invites you to become hyper-aware of what advertisers are up to and how you can gain from their multi-million dollar budgets. And there is a very insightful to-do list and a very special offer, too. It’s a limited-time offer, so go check it out right now!
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Don’t Start at the Beginning
Want more sales? Want a more effective online strategy? Drop the beginning – the origin stories. They don’t care about you nearly as much as you imagine. Let it go. Be less self-aware. It turns out that the easiest way to avoid worrying about what they think of you is to simply walk people directly to the cliff and hang out on the edge with them. Get right into the middle, the thick of it, as soon as possible.
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Where Would Frasier Shop?
What does it take to create objects of art that Frasier can’t resist? What do you need to do with your artful objects to get to an undeniable level of perceived and nearly incomparable value to anyone who sees your work for the first time? Let’s ask some tough questions. Let’s get to some real answers.
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Sixteen Cents a Day
With security and privacy issues showing up in the news almost every day, you need to do some basic housekeeping tasks for your website. Visitors must feel safe!
For many reading this, the first thing that shows up when someone lands on your site might send them clicking away instantly!
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