Are you too sexy for your car?*
This is bound to be a controversial podcast, but that’s never stopped me in the past.
I know that some people will thank me, but some will shun me. I am talking very frankly in this week’s episode. I try to always bring the honest and most intentionally created words I can, but this time I may have created a monster.
Very interested in your comments. My hope is for some strong dialog on this very important and overlooked issue.
*Lyric from the song released in 1992 (coincidentally the same year my jewelry business started. Go figure!) called “I’m too sexy” by Right Said Fred
My jewelry means I stay neutral in appearance.
This is just good common marketing sense. Have been doing this for quite a few years. (39) “Never look better than your clients” is a great mantra while dressing for any sales situation. I also realized that black is a great neutral color and while wearing it, either in a jeans outfit or slacks I sold more paintings and artwork.
Yep… it would seem like common sense, but yet…
Meanwhile…Good on you, Nancy! It’s a detail that makes a big difference as you discovered. Marketing is a verb!
“Don’t look better than the bride” she’s the star that day! Same way with your art!! LET Your art BE THE STAR!!
Thank you McKenna, great profesional advice.- Aloha!
Ain’t that the truth!!!! Glad you listened, Sofia. And thanks so much for the comment!
Excellent advice ! The art should be drawing and holding the attention , not the artist (though Grayson Perry may disagree ).
Thanks so much for commenting, Susan! Love hearing from you. I had to google Grayson and I see what you are saying. Actually, I really think that artists who create in 2-D or even in sculptural works can get away with showing their “true” colors. When I was in gallery sales, I remember when we had a show for Erte – Quite the showman! And even more elaborate a character was Neiman Marcus who arrived in a white Rolls Royce convertible with three prom-queen looking “ladies”. So at some point, people “buy” the artist and the artist “style”.
Alas… as a jewelry (wearable) maker, that simply needs neutral!
Thanks! this was very helpful. I really like the all-black idea:) It solves a lot of problems!
Yes… it does, right? LOL! Glad I could help!