In this episode, I discuss the importance – on many levels – of having a few signs in your display. With the level of distraction in today’s world, this is something that is increasingly necessary to help “ground” viewers of your work, your medium, and possibly your methods. A video will be added to my website. Enjoy!

Mckenna

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Find Loving Homes for Your Art is on iTunes

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2 Comments

  1. Anna Koot

    Hi Mckenna
    I have been watching your videos after enjoying your interview with Rebecca Vincent (great interview) I wish her much success. I am an encaustic artist and am always explaining my process which I love as it breaks the ice. However, there are times when I am not present during a show etc. I am also NOT a technical person, so I used a digital photo frame with a slideshow feature. I took photos of my work and process and adding text to the bottom of the images. Downloaded the images onto a USB stick and popped into the back of the frame. I have it sitting next to the display of my work. It seems to work really well and I have gotten alot of positive feedback. I hope this helps someone and if I can do it, trust me anyone can!

    Reply
    • McKenna

      Aloha Anna! Thanks for your kind words!

      Yes…this is another option and you are right that it’s not that hard to do. You can create a slide show for an iPad, too.

      The only thing that I have seen is that the slide show can become an “entertainment” feature and the people watch the show and then “forget” to watch the actual show. They just walk away satiated.

      Everyone who makes everything has some “splainin'” to do, so my advice to all – woodworkers, glass artists, weavers, oil painters, and jewelry artists – is to keep it short. We all have processes. It’s very rare that people are buying the process.

      They are buying the artful object that is making them feel good at that moment. They can’t explain exactly what has affected them, and we shouldn’t feel the need to explain all our steps taken to get them to that place.

      Answer questions, but don’t assume they have any questions. If someone is truly deeply curious, hand them your slideshow. But mostly, just honor their growing admiration for your art and stoke the loving feelings they are developing. Ask yourself: what will this mean to them when it’s in their home?

      If you feel you must talk process, try to get it to three sentences: (1) This work uses a technique used originally by Greek shipbuilders almost 3000 years ago. (2) Instead of painting with oil or acrylic, I am using a medium that is made of bee’s wax, resin, and color pigments. (3) Feel free to touch the surface.

      Done. Use whatever combination of words that work for you, but keep it to three sentences. If anyone “needs” (trust me they don’t) more information, just hand them the slideshow that is otherwise out of view from the casual passerby.

      I may get some pushback from some of you who have developed significant slideshows or storyboards. You may believe that your slideshow is what makes sales happen, but that correlation is faulty. Your beautiful art is what makes sales happen. That and a desire to “Find Loving Homes for Your Art”.

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