The number one thing that can hurt your sales is assuming it’s your turn to talk. As you will hear in this episode, there are some really important moments during your conversation with potential collectors. Sometimes you talk. Sometimes they talk. The balancing act is a critically important detail and I give you some tools to find your balance.



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2 Comments

  1. Alex

    Very impressed, never hear anyone talking about this. Kudos to you for teaching all the soft skills of selling. So refreshing and so true!
    My best,
    Alex

    Reply
    • McKenna

      Thanks so much for this encouraging comment, Alex. It’s a tough subject. Many artists feel uncomfortable about “asking for the sale” or being a “sales” person and I am doing everything possible to remove the stigma and adding the “soft skills” as you so smartly phrased it. Please spread the word!

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