Being Intentional
Art sales are rarely accidental. A sale will flow from having selfless intentions and the intentional sharing of your artistry. When you show your concern for the viewers of your art, you naturally develop a basic sense of purpose.
Why does it matter? What matters to them? If you want to connect quickly and gain other people’s trust, it’s imperative to show you care about other people’s needs. Make this your purpose. I call this process “Purposeful Selling” and I devoted an entire chapter to this concept – go read it again!
The Main Focus
When we bring our core intentions into Purposeful Selling within the realm of art sales, it’s truly about wanting the best outcome for your art collectors. When they have the best outcome, you and your art are natural beneficiaries.
Being intentional and having the “best of intentions” at the micro-level of your interactions will allow you to be your most authentic self.
And the long term benefits are two-fold: It will increase future repeat sales to your collector and create enthusiastic referrals, too.
Remain in this mood – Join the Art Blog Community!
And please – tap into your sharing gene: Add your good thoughts in the comments and share with your network!
McKenna, I had a firsthand experience of this at an art show this past weekend. A woman shared with me the hardships of long term care giving. I suggested maybe she would enjoy journalling about other areas of interest in her life. She said she never buys anything for herself With heartfelt sincerity, I suggested she change that habit. To my surprise, she bought two goat skin journals. And, both of us felt good about a small action taken solely for her.
Oh my…Wow… way to make a girl cry! Tears of joy!
You are so dear to share this here. I hope others feel this as deeply as I did.
It’s that “heartfelt sincerity” that is the core of my “E’s” system and why it’s so effective. Thanks so much for sharing, Mary Carol!
So glad you bring this to the foreground, McKenna. It is the basis of rapport in that people feel you were painting under the right conditions, that the artist is real, and that the work that comes from inspiration and flow is a work of art.
YES! I keep hearing from Artists who are “doing” the guidebook and they say they are even being more intentional in their creations. LOVE this added bonus!