by McKenna | Jun 21, 2017 | Selling Art |
This is the last of the five-part series for the Six Dreaded Words. It’s also the start of a short hiatus from the E’s of Selling Art Blog series that numbers in the dozens of entries. I hope they have made a difference. However, I have a few projects...
by McKenna | Jun 7, 2017 | Selling Art |
First of all, why do you think they said, “I need to think about it.” in the first place? Granted, sometimes they have no intention of ever buying anything from you and that’s what they say to “drop the subject and move on”, but...
by McKenna | May 25, 2017 | Selling Art |
This is continuing the series about what to do when they utter “The Six Dreaded Words”. In the last article, I attempted to boost your sense of confidence and duty to find more homes for your art in the article title, “Do you know why they should buy...
by McKenna | May 10, 2017 | Selling Art |
In the very back of the guidebook, after the worksheets, I have posed a series of questions to reflect on after an engagement. Whether you made a sale or not, this list of questions is worth the entire price of admission to many who have testified to me in person. I...
by McKenna | Apr 26, 2017 | Selling Art |
We never want to hear “I need to think about it.” It’s that moment that creates so many emotions. This is where their rubber meets their road and you have no idea where that road will lead them. This is often where most people panic and quickly hand...
by McKenna | Apr 12, 2017 | Selling Art, Three Minute Read |
Hopefully, most of you reading this know exactly how to fill in the blank. It’s the last card in the awe-inspiring set of “flash cards” that came with your guidebook. It’s how I end every in-person seminar. It’s how I get my mojo up and...
by McKenna | Mar 29, 2017 | Selling Art, Three Minute Read |
Whoever said, “If they have to ask, they can’t afford it” was wrong. Just plain wrong. Can you imagine walking into any shop or store and not having any prices anywhere? Can you imagine having to ask a price for each item that interests you? And then...
by McKenna | Mar 15, 2017 | Artist Only Blog, Selling Art, Three Minute Read |
We all have good days and bad days. I remember some really bad days after a big personal loss and how hard it was to remain focused on sharing my art or anything else. And we all have had that show where we were in less than perfect health. We have all been beyond...
by McKenna | Mar 1, 2017 | Selling Art, Three Minute Read |
As was discussed in the first post of 2017, “The Loudest vs Quietest”, the ego is a core element in our daily lives. Everyone reading this article is motivated by the instinctive nature – right from birth – to want to satisfy their own needs...
by McKenna | Feb 15, 2017 | Selling Art, Three Minute Read |
As those of you who own the Guidebook and Flashcards know, the five “E’s” of Selling Art begins with empathy. With empathy as your core value and guiding light, you will naturally and effortlessly be able to engage authentically. From the first words...
by McKenna | Feb 1, 2017 | Selling Art |
It’s Always an Emergency I hear you groaning and see you recoiling from your screen. Yes, this is a bit scary to incorporate, but it is the MOST important lesson I can teach anyone. I know you don’t want to confront this concept because it means you have...
by McKenna | Jan 18, 2017 | Selling Art, Three Minute Read |
It’s time to get very real There you are, unpacking boxes. You are setting up your display. Driving stakes into hard ground and watching the local weather reports. You are pre-occupied with “tasks”. The next time you are getting ready for a day of...
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