Four Dirty Little Words

Four Dirty Little Words

As was discussed in the first post of 2017, “The Loudest vs Quietest“, the ego is a core element in our daily lives. Everyone reading this article is motivated by the instinctive nature – right from birth – to want to satisfy their own needs...
Aren’t You Curious?

Aren’t You Curious?

As those of you who own the Guidebook and Flashcards know, the five “E’s” of Selling Art begins with empathy. With empathy as your core value and guiding light, you will naturally and effortlessly be able to engage authentically. From the first words...
Why Do You Create?

Why Do You Create?

It’s time to get very real There you are, unpacking boxes. You are setting up your display. Driving stakes into hard ground and watching the local weather reports. You are pre-occupied with “tasks”. The next time you are getting ready for a day of...
Loudest vs Quietest

Loudest vs Quietest

One thing we all have in common is an ego. We all want to feel special. We want to think we are interesting, clever, trendy, and appreciated for all those qualities and more. Come on… admit it. You want a little recognition now and then. Certainly, no one wants...
The Website Trap

The Website Trap

Showing and Telling In the Marketing Blog (see those posts here) I have several posts that deal with websites. Your very own website with your very own domain and your very own personality is something collectors really enjoy. It’s almost a craving. They want...
The Neutral Zone Trap

The Neutral Zone Trap

You have a “job” to do. You have that Art Fair, Studio Event, or Gallery Show next week or next month. This is where you go to “work” and earn a living. This is not a cocktail party. Or at least it shouldn’t be a casual meeting in your...
Understanding is a Verb

Understanding is a Verb

Trust takes more than just a handshake or exchange of smiles. It’s nice to be nice to a stranger (or potential collector) and that will certainly go a long way towards building trust. But, when it comes to spending money, people have more than a few ways to...
The Unlikely Candidate

The Unlikely Candidate

We all have some degree of implicit bias that dictates our thinking about others – good and bad. Implicit is, by definition, an underlying “inherent” belief. And as such, it is often unidentified. It can be deeply rooted in a lifetime of associations...