by McKenna | Jun 30, 2015 | Art Marketing Blog, Sales and Marketing |
Every time I share this idea, the immediate response is: Aha! I can do that! You have a small business. Maybe you own a food truck. Or a nail salon. Perhaps you teach Yoga or build websites. Or maybe you run a non-profit with ongoing needs for increased memberships....
by McKenna | Jun 11, 2015 | Art Marketing Blog, Sales and Marketing |
Famously, actor Sally Field accepted her second Oscar for “Places in the Heart” by gushing in her acceptance speech, “You like me!” It seemed this two-time Oscar winner still felt insecure about her talent! Working with artists for many years...
by McKenna | May 29, 2015 | Art Marketing Blog, Sales and Marketing |
Do you “library” anymore? There was a time when the only way to learn was by being in a classroom or reading a book. You might gain gardening tips by talking over the fence with a neighbor or learn how to knit from that favorite Auntie. Beyond that,...
by McKenna | May 7, 2015 | Art Marketing Blog, Sales and Marketing |
You are not the “Center of the Universe”. Your “About Page” is not about you. Read that again. Got it? No? Keep reading! It’s a miracle. They’re on your website and want to know all about you! (Yay You!) What you share on your About...
by McKenna | Apr 23, 2015 | Art Marketing Blog, Sales and Marketing |
Don’t panic – but do pay attention to this post. Unless you are kind of geeky or, like me, have others depending on you to be “in the know” about the online marketing world – this may be big news to you. And to be clear, this is news you...
by McKenna | Apr 8, 2015 | Art Marketing Blog, Sales and Marketing |
The inventor of the Pet Rock, Gary Dahl, passed away in March. If you don’t know what a “pet” rock is, you must google it. It’s one of the most amazing marketing stories of the 20th Century. Pet Rocks were first sold in 1975. Gary Dahl was a...
by McKenna | Mar 26, 2015 | Art Marketing Blog, Sales and Marketing |
Do you have the right tools in place? You do it, I do it, we all do it. We arrive at a spot online and start to dig into details and poof! We lose our enthusiasm or interest. Something just doesn’t feel or look or work quite right. Click, click, gone. When you...
by McKenna | Mar 11, 2015 | Art Marketing Blog, Sales and Marketing |
If you look at my blog history, it’s sketchy. Until I got my site re-worked and up and running, I had trouble with blogging. I had trouble committing. I didn’t like my old site and I just didn’t want to give the world any extra reasons to visit. With...
by McKenna | Feb 25, 2015 | Art Marketing Blog, Sales and Marketing |
*Read time: 5-6 minutes* I have had a long love affair with my 1941 Roget’s Thesaurus! It was my Dad’s. And I get great joy from my more “modern” version from 1977. I’m such a word nerd! Recently, I relied heavily on my thesauri. (Yes, that is the plural....
by McKenna | Feb 10, 2015 | Art Marketing Blog, Sales and Marketing |
Living in Hawaii, we have some high costs. Our costs are as high as or higher than New York or Washington DC – notoriously expensive locations, according to several sources I found on line. And purchases at a small convenience store or a corner grocer are...
by McKenna | Jan 22, 2015 | Art Marketing Blog, Sales and Marketing |
I didn’t want to do this. I had no intention of doing this. But I couldn’t get anyone else to do this. The “this” I keep referring to is my new website. Every word – every inch – was put into place by me. I really had no choice...
by McKenna | Dec 12, 2014 | Art Marketing Blog, Sales and Marketing |
(WARNING: This is a longer post than usual. But I find this is such an important subject, that I didn’t dare short-change you. If this is too long for you, then maybe you need to read it later. And I think you will want to read it twice. Because getting this stuff...
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