by McKenna | Aug 8, 2018 | Art Marketing Blog, Sales and Marketing |
The virtual world is now colliding with the virtual world. Apparently, spending way too much time on social media sites is finally “a thing” that needs fixing. Facebook (and their other company, Instagram) can now help you with that obsessive habit. A new...
by McKenna | Jul 25, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
You may have seen the term “value proposition” show up here and there. It’s one of the golden rules of business. You must have a “strong” value proposition. It’s hammered into the brain of every business school graduate. It’s...
by McKenna | Jul 11, 2018 | Art Marketing Blog, Sales and Marketing |
Just when you thought you were settled into a rhythm with your online marketing channels, a whole new world of possibilities opened up: IGTV or Instagram TV. As I write this, it’s only been a few weeks, but it’s creating quite a stir! IGTV for Artists...
by McKenna | Jun 27, 2018 | Art Marketing Blog, Sales and Marketing |
First of all, I must say that I do everything in my power to avoid watching traditional television – and especially commercials. If I saw a random list of titles, I would fail at identifying the vast majority of shows that are on “prime time”. I just...
by McKenna | May 16, 2018 | Art Marketing Blog, Sales and Marketing, Website Tips |
As with everything “internet”, there are constant changes, updates, and better ways to do whatever you want to do online. It’s a never-ending sea of change. In my recent research to bring you into compliance or least increase your understanding of...
by McKenna | May 3, 2018 | Art Marketing Blog, Sales and Marketing |
Part Two of the GDPR - It's all about transparency! by Mckenna Hallett | Find Homes For Your Art https://mygoldenwords.com/wp-content/uploads/2018/05/2018May03-Podcast-2-GDPR-5318-7.50-AM.mp3 It’s all about transparency! (And a short soothing podcast, too.)...
by McKenna | Apr 19, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
This is a rare blog for me. It will include me giving out some credentials. But never mind my credentials, because I must also add the obligatory: Do Your Own Due Diligence. This matters to everyone reading this. Yes, that was a bit of lawyer-like language, but you...
by McKenna | Apr 4, 2018 | Art Marketing Blog, Sales and Marketing |
Are you creating an afterglow affect? I recently made a very simple purchase on Amazon. I needed a car charger. It was a $12 purchase. It was an uncomplicated purchase. I tested it when it arrived. It worked. I was satisfied with the “value” of my purchase...
by McKenna | Mar 21, 2018 | Art Marketing Blog, Essential Tools, Podcast, Sales and Marketing |
Am I ready for prime time? Nope! But that has never stopped me before! Aloha faithful readers. I am excited to announce that I have become a little techier. Finally, I have created a podcast! This first one (hours that turned into days of learning curves) is...
by McKenna | Mar 7, 2018 | Art Marketing Blog, Sales and Marketing |
… Or how to find subjects for a blog post. As I hit publish today, it’s awe-inspiring to think of how much genius has existed over the millenniums. Just the fact that we have language and have words to communicate our most complex thoughts and feelings is...
by McKenna | Feb 21, 2018 | Art Marketing Blog, Sales and Marketing |
I follow several bloggers who are “experts” in Social Media. I keep thinking that I will become an expert in Social Media, but then something changes and my confidence is shattered (again and again). How can anyone remain an expert with the constant...
by McKenna | Feb 7, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Just like the famous porridge, your marketing efforts to your collectors and fans need to be just right. Not too hot and not too cold. You won’t always get it right, but here are some tips to avoid getting it completely wrong. Time and Place There is a time for...
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