Don’t Start at the Beginning

Don’t Start at the Beginning

I was asked, once again, to review a website and it hit me. People are missing the entire middle ground. The site I reviewed was heavy in “introduction” and it had the “end-game”; a shopping cart. But there was nothing in the middle. Everything...
Where Would Frasier Shop?

Where Would Frasier Shop?

I recently helped a client with a total re-branding, restructuring, and then a re-launching of his art business. We worked on making his line extraordinary in every way possible. We worked out all the logistics and put together a cohesive and specific wholesale line...