Grow Your Business (aka – The Art Marketing Blog)
Dozens & dozens of articles to help you learn what it takes to Find Loving Homes for Your Art!
Browse through the many pages starting with recent posts below.
(Or click to see the “curated collection” of the most popular posts.)
I made it onto the Artsy Shark Top Ten List for 2017. This is actually a repeat performance. I was there last year and I think the year before, too. It’s an honor to be invited to be a guest blogger on Carolyn Edlund’s site. It’s amazing to land in the top ten list.
Could it be a cautionary tale with an early Siri attitude? Please excuse the nearly 50-year movie reference. Yes, I looked it up and that iconic Sci-Fi movie, "2001: A Space Odyssey" was released in 1968. If you haven't seen it, just keep reading anyway. This article...
What you do with your creativity is your business. What you do with your business is your creativity. Being creative is a blessing and a curse for most of us who see every idea as a possible project that will lead to a better mousetrap. Let’s examine the good, the bad, and the not so obvious ways that you become trapped yourself.
There’s that old saying that “when the going gets tough the tough get going”. But the world of the small business owner can be beyond “tough”. And “going” is hard to define. In this article, I will help you through what I call the “hole-in-the-bucket” syndrome. And I will prescribe a cure.
Let's start with a definition. Gimmick ['gim-ik] noun - an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Gimmick is also often associated with deception. I don't recommend deception, but I do...
When was the last time you raised your prices? For some reading this the answer is never. For some of you, the answer is, "I am thinking about lowering them!" (Ouch) I am on the email list of many of my clients and many other artists. And I have noticed a dreadful...
The Five Questions bring up important issues for any small business. Use this as an exercise. It’s worth doing once a year. Or even more often. Get out a piece of paper and pencil (if you still use them?) and lets’ get to work.
To make more sales, we all need to understand the three stages every buyer goes through in order to say “yes”. It’s human nature to resist, but that same human nature can be over-ridden when we recognize and acknowledge the “Buyer’s Journey”. Do you have the right tools, skills, and understanding needed to help your buyers navigate their emotions and avoid the “flight or fight” instincts?
Are your sales and reputation being short-changed by your business name? This article looks at an important marketing strategy that is often misunderstood or completely overlooked. If you are just starting out, or relatively new and not yet established, it might be worth your time and consideration to do a rethinking of your branding – especially as it relates to your business name.
You just spent good money on an ad in Facebook or put out an email alert to your followers announcing something exciting. Was it a new piece? Was it an invite to your next show? Whatever you are trying to “sell”, you can’t avoid the most powerful campaign strategies: Creating a place on your website for details. So do you need a Landing Page or a Sales Page? This article breaks it all down and more.
My heart is broken every time I see a talented Artist who is putting their hard work and marketing skills and even income generating actions into someone else’s pocket. It’s innocent enough. You think you are creating a website for your art and looking for a “professional” setting. But you are sending your hard earned clients and followers into a land of plenty where you may not even be found or will be outshined by others.
The principles behind “Opportunity Cost” are reviewed and explained in this article. It’s a very simple concept, but it also can be deeply nuanced. It’s the most important key to helping you make decisions that will give you the best opportunities for the highest profits. It’s valuable to every single small business owner – including artists. In fact, it might be especially valuable to artists!
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