by McKenna | Jul 25, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
You may have seen the term “value proposition” show up here and there. It’s one of the golden rules of business. You must have a “strong” value proposition. It’s hammered into the brain of every business school graduate. It’s...
by McKenna | May 30, 2018 | Art Marketing, Art Marketing Blog, Essential Tools |
I recently helped a client with a total re-branding, restructuring, and then a re-launching of his art business. We worked on making his line extraordinary in every way possible. We worked out all the logistics and put together a cohesive and specific wholesale line...
by McKenna | Apr 19, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
This is a rare blog for me. It will include me giving out some credentials. But never mind my credentials, because I must also add the obligatory: Do Your Own Due Diligence. This matters to everyone reading this. Yes, that was a bit of lawyer-like language, but you...
by McKenna | Mar 21, 2018 | Art Marketing Blog, Essential Tools, Podcast, Sales and Marketing |
Am I ready for prime time? Nope! But that has never stopped me before! Aloha faithful readers. I am excited to announce that I have become a little techier. Finally, I have created a podcast! This first one (hours that turned into days of learning curves) is...
by McKenna | Feb 7, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Just like the famous porridge, your marketing efforts to your collectors and fans need to be just right. Not too hot and not too cold. You won’t always get it right, but here are some tips to avoid getting it completely wrong. Time and Place There is a time for...
by McKenna | Jan 24, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Who the heck is “Us”? I recently joined the email list for an artist I know. It was a big learning experience. I have known this artist for quite some time. She is a full-time artist who maintains a strong following. She is definitely not an...
by McKenna | Dec 27, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
If there is one thing I hear over and over again from my clients, it’s “I don’t know what to say in my emails or blog”. Well, you can’t use that excuse anymore. I have a great resource to share with you. First off, let’s fess up!...
by McKenna | Oct 4, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
When was the last time you raised your prices? For some reading this the answer is never. For some of you, the answer is, “I am thinking about lowering them!” (Ouch) I am on the email list of many of my clients and many other artists. And I have noticed a...
by McKenna | Sep 20, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Do you have a marketing plan for next week, next month, and next year? You can have the best mousetrap in the world, but if you can’t get it to market, it doesn’t count. If you don’t take on the “work” of marketing along with the creation...
by McKenna | Sep 6, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
What Triggers a Purchase? Oh my… that is the million dollar question, right? Comparing apples to apples is pretty easy. Are there bruises? We will put that one back in the pile. Are there other varieties that we prefer? Are their other varieties that we like...
by McKenna | Aug 9, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Okay, I’ll admit it. It’s a trick question. And it’s sort of a tricky answer, too. Essentially they are the same. Remember the old adage, “all squares are rectangles, but not all rectangles are square”. Well, here’s the thing: All...
by McKenna | Jul 12, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Not understanding “opportunity cost” could be costing you bundles of money. We have ancient sayings around the concept of opportunity. We say, “opportunity knocks.” And, we get excited by an “opportunity of a lifetime.” In addition, of course, “when one...
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