Grow Your Business (aka – The Art Marketing Blog)
Dozens & dozens of articles to help you learn what it takes to Find Loving Homes for Your Art!
Browse through the many pages starting with recent posts below.
(Or click to see the “curated collection” of the most popular posts.)
Where Would Frasier Shop?
What does it take to create objects of art that Frasier can’t resist? What do you need to do with your artful objects to get to an undeniable level of perceived and nearly incomparable value to anyone who sees your work for the first time? Let’s ask some tough questions. Let’s get to some real answers.
Sixteen Cents a Day
With security and privacy issues showing up in the news almost every day, you need to do some basic housekeeping tasks for your website. Visitors must feel safe!
For many reading this, the first thing that shows up when someone lands on your site might send them clicking away instantly!
Part Two – Emailing in the New GDPR Environment
In part two of the “tour” of the vital details of the GDPR – the European Union regulations for data protection and privacy – you will find a short but helpful podcast in the mix. And many links to some very useful sites. Sites I trust with information I know most of you need right now.
New Rules! Email Gets Serious in EU and Beyond with GDPR (Part One)
This is part one of two posts on the subject of the new privacy and consent regulations coming on May 25th, 2018. Yes, you need to read this. Yes, even though the General Data Protection Regulations are being enacted in Europe, you might have someone from Europe land on your site and or join your email list and that means you are now in charge of their “data” and you must follow these new rules. It’s a small world afterall!
Do You Have the Surprise Element?
Loyalty is a priceless commodity. One of the easiest ways to encourage loyalty is by creating the “Wow Factor”. And loyalty is paramount for being successful against the competition you are facing every day. In this article, I share my own experience with a company that went above and beyond. I also challenge you with five questions to spur your own ideas for creating a Wow Factor experience for your collectors.
Lessons from a Seven Year Old Artist
Am I ready for prime time? Nope!But that has never stopped me before!Aloha faithful readers. I am excited to announce that I have become a little techier. Finally, I have created a podcast! This first one (hours that turned into days of learning...
One Hundred and Forty-Two Years Ago Today
This post twists and turns and takes you on a small journey. While it is celebrating a very important invention, it further serves to help you be more adventurous and clever in your bigger journey. And, it’s got some great tips to help you easily communicate with your fans and community. It is yet another quick and helpful article.
Marketing “Patterns” That Work Against Us
It’s the wild west out there. And now that Facebook is taking steps to rein in the horses and try to contain some of the unruly elements, your business page is vulnerable and might become useless. But wait! You just heard about a new expert who can make it all work. Let’s look at this ancient marketing pattern and save you some money.
Are you sharing too little or too much news?
Today, let’s learn a lesson from Goldilocks. She wanted things to be “just right”. And like the famous porridge, your marketing efforts need to be just right. Not too hot and not too cold. It might be hit or miss, but in this article, you will learn how to be a hit more than a miss with some invaluable tips.
The “US” Word and Other Generic Mistakes
Once again, words matter. Are you making this simple mistake? Are you using the “Us” word when you are not part of a team of people? Are you using “corporate speak”?
Follow-up is my word for 2018!
Follow-up is a noun. It’s a thing. It describes an action. It’s also a verb that loses the hyphen. We should all follow up on our prospects. We should follow up on our opportunities. We must follow up on our projects, marketing, advertising, and keep moving forward in our businesses. Follow-up is a key to success. And usually, we can’t delegate our key projects to someone else so… what will it take? Here’s some encouragement!
360 Excuses for Sending an Email
Surely most of the world celebrates the New Year – even if it’s not on January 1st. In the US, we celebrate a dozen or so Federal Holidays and then there are occasions like Mother’s Day and Father’s Day. But what about “Lost Sock Memorial Day”? And surely you want to celebrate “Eat Ice Cream for Breakfast Day”? This is just two of over 360 whacky holidays in a list I am sharing for free! Curated for Maximum Fun!
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