Art Marketing | My Golden Words

Part Two of Why I Hate WordPress

by McKenna | Jan 3, 2019 | Art Marketing, Art Marketing Blog, Sales and Marketing | 5 comments

If you are having trouble with WordPress, you probably aren’t happy using its plugins either. As this is the first blog of 2019, I am hoping that you are “in the mood” to do something to move your art business forward. And, the best thing you could...

Why I Hate WordPress – Part One

by McKenna | Dec 6, 2018 | Art Marketing, Art Marketing Blog, Sales and Marketing, Website Tips | 10 comments

(And Why I Build Artist’s Websites in Wix and use SquareUp’s Online Store for E-commerce) What would you do if this shows up in the dashboard of your website’s building area? Warning: You’re currently using deprecated PHP based events tracking...

Failing at Snail Mailing

by McKenna | Sep 5, 2018 | Art Marketing, Art Marketing Blog | 4 comments

I have a big mess on my hands as I write this. Some of you will be getting a postcard – hundreds actually with special news. For those of you reading this who purchased my “E’s of Selling Art System – Guidebook, Worksheets, and...

Hurricane Lane (is in my lane!)

by McKenna | Aug 22, 2018 | Art Marketing, Art Marketing Blog | 7 comments

I had a different post in mind for publishing this week. However, Mother Nature has created a very special to-do list for me instead. But I want to take this moment to remind all my followers: Have a plan! I am officially battening down the hatches and so this is a...

Don’t Start at the Beginning

by McKenna | Jun 13, 2018 | Art Marketing, Art Marketing Blog | 4 comments

I was asked, once again, to review a website and it hit me. People are missing the entire middle ground. The site I reviewed was heavy in “introduction” and it had the “end-game”; a shopping cart. But there was nothing in the middle. Everything...

Where Would Frasier Shop?

by McKenna | May 30, 2018 | Art Marketing, Art Marketing Blog, Essential Tools | 14 comments

I recently helped a client with a total re-branding, restructuring, and then a re-launching of his art business. We worked on making his line extraordinary in every way possible. We worked out all the logistics and put together a cohesive and specific wholesale line...

How to do more of what matters to your bottom line.

by McKenna | Nov 1, 2017 | Art Marketing, Art Marketing Blog, Sales and Marketing | 4 comments

First of all: don’t feel guilty! If you are like me and most of the rest of the small (one owner) businesses, we all feel like we are not getting anything done. And we even feel a bit guilty from time to time. This is not productive. Please give yourself a hug...