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Why I Hate WordPress – Part One

Why I Hate WordPress – Part One

by McKenna | Dec 6, 2018 | Art Marketing, Art Marketing Blog, Sales and Marketing, Website Tips | 18 comments

(And Why I Build Artist’s Websites in Wix and use SquareUp’s Online Store for E-commerce) What would you do if this shows up in the dashboard of your website’s building area? Warning: You’re currently using deprecated PHP based events tracking...
Sixteen Cents a Day

Sixteen Cents a Day

by McKenna | May 16, 2018 | Art Marketing Blog, Sales and Marketing, Website Tips | 5 comments

As with everything “internet”, there are constant changes, updates, and better ways to do whatever you want to do online. It’s a never-ending sea of change. In my recent research to bring you into compliance or least increase your understanding of...
Stuffing is for Turkeys, not Websites.

Stuffing is for Turkeys, not Websites.

by McKenna | Jan 25, 2017 | Art Marketing Blog, Essential Tools, Website Tips | 14 comments

I recently was asked to do one of my infamous Free Website Review Videos and quickly stopped the process and called the artist directly. Someone (from a million years ago in internet time measurements) had convinced her that she needed keywords put everywhere and in...
Four Pillars of Branding Through Design

Four Pillars of Branding Through Design

by McKenna | Oct 5, 2016 | Art Marketing Blog, Website Tips | 0 comments

Building Trust Through Good Design Principles – Because Confused People Don’t Buy Stuff If making more sales online (or offline, too) is your goal, you need to follow these tried and true simple design rules. While this post will be mostly centered on how...
The 5 Steps to Creating a Website (and an Online BUSINESS!)

The 5 Steps to Creating a Website (and an Online BUSINESS!)

by McKenna | Jul 27, 2016 | Art Marketing Blog, Essential Tools, Marketing, Sales and Marketing, Website Tips | 0 comments

Got a website? I am always surprised that there are still lots of businesses that do not have a website. Nationally, it’s about 45% of businesses. Here in Hawaii, we hold a special distinction with the highest percentage of businesses without websites: a...
Is Your Website Menu Killing Sales?

Is Your Website Menu Killing Sales?

by McKenna | Jun 15, 2016 | Art Marketing Blog, Sales and Marketing, Website Tips | 21 comments

There’s no place like home! But not your home page. I recently helped an artist create a new website. It was time for her to have something that was mobile friendly and easy to navigate. It was also time for me to get my hands dirty and start helping people with...
Is Your Media Kit Ready?

Is Your Media Kit Ready?

by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips | 2 comments

Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
Another UFO! Chilling or Killing Sales with TMI!

Another UFO! Chilling or Killing Sales with TMI!

by McKenna | Dec 29, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips | 0 comments

Are you losing sales to these UFO’s? My last blog was all about the “Unidentified or Forgotten Objections”. This one is about “Unnecessary Fear-mongering Obsessions”. That previous blog warned that a lack of information can hurt...

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  • Artist Interview: Patricia Griffin November 13, 2019
  • Who Is It For? EP 44 October 23, 2019
  • Don’t Start an Argument EP 43 October 16, 2019
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  • Focus on the …Squirrel! EP 41 October 2, 2019
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