by McKenna | Dec 13, 2017 | Art Marketing Blog, Sales and Marketing |
Well, so… this is uniquely starting out and ending up as being a blog all about celebrating me. However, I deserve a pat on the back from time to time, right? See, here’s the thing. Carolyn Edlund over at Artsy Shark put up the top ten most read and shared...
by McKenna | Nov 28, 2017 | Art Marketing Blog, Sales and Marketing |
Could it be a cautionary tale with an early Siri attitude? Please excuse the nearly 50-year movie reference. Yes, I looked it up and that iconic Sci-Fi movie, “2001: A Space Odyssey” was released in 1968. If you haven’t seen it, just keep reading...
by McKenna | Nov 15, 2017 | Art Marketing Blog, Sales and Marketing |
The very strength that makes us entrepreneurial spirits is sometimes our a root cause for our sense of defeat or lack of focus. We are inventors. We are creators. We thrive when we are starting a new project, idea or piece of art. This sense of purpose and love affair...
by McKenna | Nov 1, 2017 | Art Marketing, Art Marketing Blog, Sales and Marketing |
First of all: don’t feel guilty! If you are like me and most of the rest of the small (one owner) businesses, we all feel like we are not getting anything done. And we even feel a bit guilty from time to time. This is not productive. Please give yourself a hug...
by McKenna | Oct 18, 2017 | Art Marketing Blog, Sales and Marketing |
Let’s start with a definition. Gimmick [‘gim-ik] noun – an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Gimmick is also often associated with deception. I don’t recommend...
by McKenna | Oct 4, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
When was the last time you raised your prices? For some reading this the answer is never. For some of you, the answer is, “I am thinking about lowering them!” (Ouch) I am on the email list of many of my clients and many other artists. And I have noticed a...
by McKenna | Sep 20, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Do you have a marketing plan for next week, next month, and next year? You can have the best mousetrap in the world, but if you can’t get it to market, it doesn’t count. If you don’t take on the “work” of marketing along with the creation...
by McKenna | Sep 6, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
What Triggers a Purchase? Oh my… that is the million dollar question, right? Comparing apples to apples is pretty easy. Are there bruises? We will put that one back in the pile. Are there other varieties that we prefer? Are their other varieties that we like...
by McKenna | Aug 23, 2017 | Art Marketing Blog, Sales and Marketing |
What’s in a name? The old adage says, “Sticks and stones may break my bones, but words can never hurt me.” And that is true until you choose the wrong words to identify your art business. If you are creating artwork that is original and/or...
by McKenna | Aug 9, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Okay, I’ll admit it. It’s a trick question. And it’s sort of a tricky answer, too. Essentially they are the same. Remember the old adage, “all squares are rectangles, but not all rectangles are square”. Well, here’s the thing: All...
by McKenna | Jul 26, 2017 | Art Marketing Blog, Marketing |
I hear it all the time: “It’s was just so easy to set up!” A favorite artist and friend of mine just reached out to get help with marketing. She had just bought the “Artsy Shark Success Guide to Email Marketing for Artists”. Great....
by McKenna | Jul 12, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Not understanding “opportunity cost” could be costing you bundles of money. We have ancient sayings around the concept of opportunity. We say, “opportunity knocks.” And, we get excited by an “opportunity of a lifetime.” In addition, of course, “when one...
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