by McKenna | Jun 28, 2017 | Art Marketing Blog, Sales and Marketing |
In Part One: I love me some Evernote! I use it all day long. It’s almost a computer within my computer. Super tool. Can be a free forever tool. In Part Two: I put Canva in the spotlight. This is the most comprehensive design tool and free works really well. My...
by McKenna | Jun 14, 2017 | Art Marketing Blog, Sales and Marketing |
I really don’t know where to start without just sounding like a crazy or obsessed marketing machine. I love this app. I think they quit offering affiliate links, or maybe they never did? So again, I have no horse in this race. I simply know that everyone is in...
by McKenna | May 31, 2017 | Art Marketing Blog, Sales and Marketing |
This will be part one of three articles giving you my “review” of the tools I use to remain on top of my business. It’s with these three tools that I keep a modicum of professionalism alive in my business along with relative sanity. It’s been a...
by McKenna | May 17, 2017 | Art Marketing Blog, Marketing |
A lot of things in life are easy, but not simple. Heck, learning how to play checkers is easy – but it’s actually got enough variables that it’s not simple to win. It’s easy to get a domain name. However, it’s complicated – not at all simple...
by McKenna | May 3, 2017 | Art Marketing Blog, Sales and Marketing |
I made it all up. There is no Haus Studio. I have invented a business for an example for this article. But you will likely remember that image, right? And you might even want to know more about the person(s) behind that clever tag line. (I hope you think it’s...
by McKenna | Apr 19, 2017 | Art Marketing Blog, email marketing, Essential Tools, Sales and Marketing |
Do you sometimes worry that you are invisible? As I always like to remind everyone, marketing is a verb. It’s a set of actions. It’s about creating campaigns, sometimes with some advertising, and actively reaching out to your market. It’s getting...
by McKenna | Apr 5, 2017 | Art Marketing Blog, Sales and Marketing |
This past week, I have had several encounters that reminded me that I need to remind you that your contact information is your business card online. First, I connected with someone who wants help with their website and when I did the free review, I was shocked to see...
by McKenna | Mar 22, 2017 | Art Marketing Blog, Sales and Marketing |
Where did the time go? Are the days turning into weeks and then months and you still don’t feel like you are making progress? Did your New Year Plans & Resolutions dissolve somewhere along the line? Did you promise yourself you would fix that page on your...
by McKenna | Mar 8, 2017 | Art Marketing Blog, Sales and Marketing |
For many Artists, this is NOT even a question. They would feel incomplete to display a piece of sculpture, paintings, even jewelry, without some kind of title. They might decide to create a series and add numerical values to each piece, but somehow, they end up with a...
by McKenna | Feb 22, 2017 | Art Marketing Blog, Sales and Marketing |
In the not so “timeless” marketing book from Al Ries and Jack Trout, called the “22 Immutable Laws of Marketing”, there is a passage in the very first chapter that made me giggle out loud. I hadn’t read the book in over 20 years. It’s not the book I...
by McKenna | Feb 8, 2017 | Art Marketing Blog |
Did you know that your emails sent from professional sources (MailChimp, Constant Contact, Aweber, etc.) can – and usually will be -smacked down and sent straight to the spam bin if your “from” address is whatever AT yahoo DOT com? Or Hotmail.com or...
by McKenna | Jan 25, 2017 | Art Marketing Blog, Essential Tools, Website Tips |
I recently was asked to do one of my infamous Free Website Review Videos and quickly stopped the process and called the artist directly. Someone (from a million years ago in internet time measurements) had convinced her that she needed keywords put everywhere and in...
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