by McKenna | Apr 19, 2017 | Art Marketing Blog, email marketing, Essential Tools, Sales and Marketing |
Do you sometimes worry that you are invisible? As I always like to remind everyone, marketing is a verb. It’s a set of actions. It’s about creating campaigns, sometimes with some advertising, and actively reaching out to your market. It’s getting...
by McKenna | Dec 14, 2016 | Art Marketing Blog, email marketing, Marketing, Sales and Marketing |
If there were ONE resolution that every person reading this should make for 2017, it’s this: It’s time to get a grip on email marketing! (And to my ever-present artist community, that green you see in the banner above is Pantone Color of the Year,...
by McKenna | Nov 16, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
At a workshop I was teaching earlier this year, a previous client I hadn’t seen for a year walked in and took a seat. I was surprised that he was attending my email marketing seminar. I approached him smiling. He wasn’t returning my smile. And then he...
by McKenna | Aug 10, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Do you want the latest news about what to do to improve your AMP or SERP? No? Well, I don’t either. And yet….? Oh my…If you only knew about the things I read to try to keep you in the loop! This is an example of a headline that arrived in my inbox...
by McKenna | Apr 6, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
It’s so innocent, but it’s verging on illegal! Slowly but surely, people are figuring it out. Email marketing works. And the best way for it to work really well is when you are actively sending out emails. And then comes the next “aha” moment:...
by McKenna | Feb 23, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Eventually all your drip drip drip marketing creates a real “lead”! And then, the real work begins. No one is immune from the “dis-ease” we feel knowing we need to follow up to get a sale. Following up is really hard to do. We all wish sales...
by McKenna | Dec 1, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
You need to stand out from the rest of the crowd. I can see your tilted head. The wrinkled brow. I can hear you mumbling, “What the heck – this is THE gift giving season. It’s December 3rd! I MUST put out a big sale notice! How else can I get...
by McKenna | Oct 14, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
What’s in YOUR signature? Many times every day, I am left to wonder aloud: why do so many people not use this easy, free, and important opportunity when they are connecting with others in their regular emails? I open my inbox and sift through the many inquiries....
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