by McKenna | Dec 28, 2016 | Art Marketing Blog, growing sales, promoting |
It happened again. My phone rang and the person calling said, “I have been following your blog for years and I know you can help me. My website is driving me crazy.” As it turns out, I was very able and ready to help this person. And because my blog...
by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
by McKenna | Mar 23, 2016 | Art Marketing Blog, free tools, growing sales, Marketing, promoting, Sales and Marketing |
The Inverted Triangle Approach to a Press Release You probably think that a press release is something for “big” companies”. Let’s break it down. Let’s look at how you can make this free marketing tool work for you. It’s really a...
by McKenna | Mar 8, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A Peek Inside My Marketing Brain Today, I am inviting you to hang out in my head as I get my ducks in a row for the official launch of my new guidebook. Yes, I just published a new guidebook. It is for artists who sell their work in face-to-face venues....
by McKenna | Feb 9, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
What is eight seconds long and loses to a goldfish? In case you lost track already, I will repeat: What is eight seconds long and loses to a goldfish? (Not a joke line! This is SERIOUS!) For the few of you still with me, the answer is: We are being programmed! If you...
by McKenna | Dec 29, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Are you losing sales to these UFO’s? My last blog was all about the “Unidentified or Forgotten Objections”. This one is about “Unnecessary Fear-mongering Obsessions”. That previous blog warned that a lack of information can hurt...
by McKenna | Dec 1, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
You need to stand out from the rest of the crowd. I can see your tilted head. The wrinkled brow. I can hear you mumbling, “What the heck – this is THE gift giving season. It’s December 3rd! I MUST put out a big sale notice! How else can I get...
by McKenna | Nov 17, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A picture is not always worth a thousand words. When I do website reviews for my clients, I am often shocked by the lack of “selling” on most websites. Whether selling a service – like massage or tax preparation, or products like original oil...
by McKenna | Oct 14, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
What’s in YOUR signature? Many times every day, I am left to wonder aloud: why do so many people not use this easy, free, and important opportunity when they are connecting with others in their regular emails? I open my inbox and sift through the many inquiries....
by McKenna | Sep 23, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
Are you smiling enough? This is really simple. This will be one of my shortest blogs EVER! And it’s one of my favorite topics: How to sell more by smiling more. See, as it turns out, we all have this instinct to smile with very little provocation. If you see...
Read and add your comments!