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Tis’ Always the Season to be Blogging

Tis’ Always the Season to be Blogging

by McKenna | Dec 28, 2016 | Art Marketing Blog, growing sales, promoting | 14 comments

It happened again. My phone rang and the person calling said, “I have been following your blog for years and I know you can help me. My website is driving me crazy.” As it turns out, I was very able and ready to help this person. And because my blog...
Is Your Media Kit Ready?

Is Your Media Kit Ready?

by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips | 2 comments

Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
The Inverted Triangle Approach to a Press Release

The Inverted Triangle Approach to a Press Release

by McKenna | Mar 23, 2016 | Art Marketing Blog, free tools, growing sales, Marketing, promoting, Sales and Marketing | 3 comments

The Inverted Triangle Approach to a Press Release You probably think that a press release is something for “big” companies”. Let’s break it down. Let’s look at how you can make this free marketing tool work for you. It’s really a...
A Case Study of an Active and Ongoing Marketing Campaign

A Case Study of an Active and Ongoing Marketing Campaign

by McKenna | Mar 8, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing | 6 comments

A Peek Inside My Marketing Brain Today, I am inviting you to hang out in my head as I get my ducks in a row for the official launch of my new guidebook. Yes, I just published a new guidebook. It is for artists who sell their work in face-to-face venues....
It’s a Bird! It’s a Plane! SQUIRREL!

It’s a Bird! It’s a Plane! SQUIRREL!

by McKenna | Feb 9, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing | 4 comments

What is eight seconds long and loses to a goldfish? In case you lost track already, I will repeat: What is eight seconds long and loses to a goldfish? (Not a joke line! This is SERIOUS!) For the few of you still with me, the answer is: We are being programmed! If you...
Another UFO! Chilling or Killing Sales with TMI!

Another UFO! Chilling or Killing Sales with TMI!

by McKenna | Dec 29, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips | 0 comments

Are you losing sales to these UFO’s? My last blog was all about the “Unidentified or Forgotten Objections”. This one is about “Unnecessary Fear-mongering Obsessions”. That previous blog warned that a lack of information can hurt...
Tis’ the season to STOP selling.

Tis’ the season to STOP selling.

by McKenna | Dec 1, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing | 8 comments

You need to stand out from the rest of the crowd.  I can see your tilted head. The wrinkled brow. I can hear you mumbling, “What the heck – this is THE gift giving season. It’s December 3rd! I MUST put out a big sale notice! How else can I get...
Online sales need more than pictures to tell the story.

Online sales need more than pictures to tell the story.

by McKenna | Nov 17, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing | 4 comments

A picture is not always worth a thousand words. When I do website reviews for my clients, I am often shocked by the lack of “selling” on most websites. Whether selling a service – like massage or tax preparation, or products like original oil...
The MOST under-utilized marketing tool is FREE!

The MOST under-utilized marketing tool is FREE!

by McKenna | Oct 14, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing | 6 comments

What’s in YOUR signature? Many times every day, I am left to wonder aloud: why do so many people not use this easy, free, and important opportunity when they are connecting with others in their regular emails? I open my inbox and sift through the many inquiries....

Hey, You! Smile when you read this!

by McKenna | Sep 23, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing | 6 comments

Are you smiling enough? This is really simple. This will be one of my shortest blogs EVER! And it’s one of my favorite topics: How to sell more by smiling more. See, as it turns out, we all have this instinct to smile with very little provocation. If you see...

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Recent Posts

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  • Who Is It For? EP 44 October 23, 2019
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  • Artist Interview: Patricia Griffin November 13, 2019
  • Who Is It For? EP 44 October 23, 2019
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