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Tis’ Always the Season to be Blogging

Tis’ Always the Season to be Blogging

by McKenna | Dec 28, 2016 | Art Marketing Blog, growing sales, promoting | 14 comments

It happened again. My phone rang and the person calling said, “I have been following your blog for years and I know you can help me. My website is driving me crazy.” As it turns out, I was very able and ready to help this person. And because my blog...
He Lost Four Million Dollars in Sales in Four Months

He Lost Four Million Dollars in Sales in Four Months

by McKenna | Nov 16, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing | 2 comments

At a workshop I was teaching earlier this year, a previous client I hadn’t seen for a year walked in and took a seat. I was surprised that he was attending my email marketing seminar. I approached him smiling. He wasn’t returning my smile. And then he...
What Are You Doing to Increase Your Visibility?

What Are You Doing to Increase Your Visibility?

by McKenna | Sep 22, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing | 10 comments

You have a list of things to do. I know you do! And I do too. I have an online calendar, but I keep my main list inches away all day long. At the top of my list – every single list I create, every day – are three words written in RED INK: Make Money Today!...
Six Steps to Writing Content That Sells

Six Steps to Writing Content That Sells

by McKenna | Sep 7, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing | 21 comments

What does it take to make a sale these days? In recent years, I have covered a lot of subjects in my marketing blog posts and shared free hints and tips to help you grow your business. However, the elephant in the room – the subject I have been avoiding –...
To be or not to be SEO?

To be or not to be SEO?

by McKenna | Aug 24, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing | 16 comments

The Picture Behind the Algorithms! Should You Care? The image above is from Wikipedia and the article is not for the faint of heart. It’s all about PageRank. And no…I don’t recommend you read it. Especially now that Google has removed PageRank from...
Things you don’t need to learn (and I don’t teach)

Things you don’t need to learn (and I don’t teach)

by McKenna | Aug 10, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing | 0 comments

Do you want the latest news about what to do to improve your AMP or SERP? No? Well, I don’t either. And yet….? Oh my…If you only knew about the things I read to try to keep you in the loop! This is an example of a headline that arrived in my inbox...
Is Your Media Kit Ready?

Is Your Media Kit Ready?

by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips | 2 comments

Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
Beyond the “Elevator Speech” to Actual Here and Now Selling

Beyond the “Elevator Speech” to Actual Here and Now Selling

by McKenna | May 4, 2016 | Art Marketing Blog, growing sales, Sales and Marketing | 4 comments

There are so many moving parts to making sales to the public at large. As I write this, I continue to put the myriad of pieces together for my new guidebook. I won’t bore you with a sales pitch. It’s really selling well and making a real difference for my...
Why Your Website is Not Making You Money

Why Your Website is Not Making You Money

by McKenna | Apr 20, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing | 21 comments

You are a needle in a giant haystack! Once someone gets to your site, are they faced with another haystack? Your goal is to “convert” visitors to your website into buyers. It’s hard enough to get traffic to your site, but once someone lands on any of...
Are You Accidentally Being Spammy? I am seeing this error repeated everywhere.

Are You Accidentally Being Spammy? I am seeing this error repeated everywhere.

by McKenna | Apr 6, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing | 6 comments

It’s so innocent, but it’s verging on illegal! Slowly but surely, people are figuring it out. Email marketing works. And the best way for it to work really well is when you are actively sending out emails. And then comes the next “aha” moment:...
The Inverted Triangle Approach to a Press Release

The Inverted Triangle Approach to a Press Release

by McKenna | Mar 23, 2016 | Art Marketing Blog, free tools, growing sales, Marketing, promoting, Sales and Marketing | 3 comments

The Inverted Triangle Approach to a Press Release You probably think that a press release is something for “big” companies”. Let’s break it down. Let’s look at how you can make this free marketing tool work for you. It’s really a...
What’s Luck Got to Do With It?

What’s Luck Got to Do With It?

by McKenna | Mar 17, 2016 | Art Marketing Blog, Artist Only Blog, growing sales, Marketing, Sales and Marketing | 2 comments

What’s LUCK got to do with it? (Special Note: This post will seem to be for artists only. It is and it isn’t. If you are not an artist you will still see some of my marketing brain at work in this post. Or you can just ignore this and wait for my regular...
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