by McKenna | Jan 22, 2015 | Art Marketing Blog, Sales and Marketing |
I didn’t want to do this. I had no intention of doing this. But I couldn’t get anyone else to do this. The “this” I keep referring to is my new website. Every word – every inch – was put into place by me. I really had no choice...
by McKenna | Dec 12, 2014 | Art Marketing Blog, Sales and Marketing |
(WARNING: This is a longer post than usual. But I find this is such an important subject, that I didn’t dare short-change you. If this is too long for you, then maybe you need to read it later. And I think you will want to read it twice. Because getting this stuff...
by McKenna | Oct 23, 2014 | Art Marketing Blog, Sales and Marketing |
It’s launched! Yes, this is a series for “Artists” but…. Don’t let that fool you. All small businesses are going to want to pay attention! Carolyn Edlund and I have finally launched this amazing e-course. It could change your world. We know that getting sales...
by McKenna | Sep 28, 2014 | Art Marketing Blog, Sales and Marketing |
I recently received an email from someone I had exchanged business cards with a few months ago. She has an intriguing business start-up and if it’s done right, she could easily have government contracts around the world for this product. She could have hospitals...
by McKenna | Aug 23, 2014 | Art Marketing Blog, Sales and Marketing |
I hope I still have some followers? Here I am, telling everyone to do this and do that and market this and market that. And then I keep ignoring this page. Ouch! So to make up for my lack of communication on this blog, I will start posting my guest posts here. I will...
by McKenna | Apr 3, 2014 | Art Marketing Blog, Sales and Marketing
There’s an old folk song that tells the story of a man who complains to his wife about having found a hole in their bucket. The song begins simply with, “There’s a hole in the bucket, dear Liza, dear Liza, there’s a hole in the bucket dear...
by McKenna | Nov 22, 2013 | Art Marketing Blog, Sales and Marketing |
I pass this spot next to a fast-moving highway quite often and always wonder: How did this happen? How did the bee keeper come to discover there were bees here? Who considers using a ladder to secure a bee colony? What was the bee keeper doing on that fateful day? I...
by McKenna | Sep 27, 2013 | Art Marketing Blog, Sales and Marketing |
I “repair” artist statements as part of my consulting practice. Often, this is what serves as the “about” page for an artist’s website or as the small bio used for the back of a limited-edition work or otherwise included as a...
by McKenna | Aug 10, 2013 | Art Marketing Blog, Sales and Marketing |
Aloha from Maui, I finally heard the question too many times: Do you have a Blog? The answer from now on is YES! As this is my début, this shall also serve as my one and only FORMAL INVITATION. Please join up and together we will all become better business owners. Let...
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