by McKenna | Mar 8, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A Peek Inside My Marketing Brain Today, I am inviting you to hang out in my head as I get my ducks in a row for the official launch of my new guidebook. Yes, I just published a new guidebook. It is for artists who sell their work in face-to-face venues....
by McKenna | Feb 23, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Eventually all your drip drip drip marketing creates a real “lead”! And then, the real work begins. No one is immune from the “dis-ease” we feel knowing we need to follow up to get a sale. Following up is really hard to do. We all wish sales...
by McKenna | Feb 9, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
What is eight seconds long and loses to a goldfish? In case you lost track already, I will repeat: What is eight seconds long and loses to a goldfish? (Not a joke line! This is SERIOUS!) For the few of you still with me, the answer is: We are being programmed! If you...
by McKenna | Jan 27, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
I have avoided this Blog Post for too long. It’s almost, officially, no longer the New Year, but I want to say Happy New Year anyway. And except for the fact that this is my first New Post in the New Year, I really am stretching out this concept. LOL. Can I...
by McKenna | Dec 29, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Are you losing sales to these UFO’s? My last blog was all about the “Unidentified or Forgotten Objections”. This one is about “Unnecessary Fear-mongering Obsessions”. That previous blog warned that a lack of information can hurt...
by McKenna | Dec 15, 2015 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
Is your website full of UFO’s? I am surprised at how many UFO’s I see every day: Unidentified or Forgotten Objections. They are everywhere! And they are hurting sales. I re-write a lot of product descriptions and “about pages.” I do marketing...
by McKenna | Dec 1, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
You need to stand out from the rest of the crowd. I can see your tilted head. The wrinkled brow. I can hear you mumbling, “What the heck – this is THE gift giving season. It’s December 3rd! I MUST put out a big sale notice! How else can I get...
by McKenna | Nov 17, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A picture is not always worth a thousand words. When I do website reviews for my clients, I am often shocked by the lack of “selling” on most websites. Whether selling a service – like massage or tax preparation, or products like original oil...
by McKenna | Nov 3, 2015 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
Who’s your boss? Time? Money? Fear? Confusion? Time to take the reins! You want to be totally independent – to be in charge – but you find yourself spending way too much time with wheels spinning. You feel you are so close to having it figured out,...
by McKenna | Oct 14, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
What’s in YOUR signature? Many times every day, I am left to wonder aloud: why do so many people not use this easy, free, and important opportunity when they are connecting with others in their regular emails? I open my inbox and sift through the many inquiries....
by McKenna | Sep 23, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
Are you smiling enough? This is really simple. This will be one of my shortest blogs EVER! And it’s one of my favorite topics: How to sell more by smiling more. See, as it turns out, we all have this instinct to smile with very little provocation. If you see...
by McKenna | Aug 27, 2015 | Art Marketing Blog, Essential Tools, growing sales, Marketing, Sales and Marketing |
Sales, and sales, and then a few more sales. That’s the goal of everyone who is in business. If you have a product, or service, or need donations for your non-profit, you need money to flow in your direction. That flow requires traffic on your website, into your...
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