by McKenna | Feb 22, 2017 | Art Marketing Blog, Sales and Marketing |
In the not so “timeless” marketing book from Al Ries and Jack Trout, called the “22 Immutable Laws of Marketing”, there is a passage in the very first chapter that made me giggle out loud. I hadn’t read the book in over 20 years. It’s not the book I...
by McKenna | Dec 14, 2016 | Art Marketing Blog, email marketing, Marketing, Sales and Marketing |
If there were ONE resolution that every person reading this should make for 2017, it’s this: It’s time to get a grip on email marketing! (And to my ever-present artist community, that green you see in the banner above is Pantone Color of the Year,...
by McKenna | Nov 30, 2016 | Art Marketing Blog, Sales and Marketing |
Hard for any of you not to know that My Golden Words Academy of Small Business Success is officially open. I have been beating a drum lightly for many weeks. But in the past two weeks, I have been getting louder and louder. So I thought it would be a good thing to...
by McKenna | Nov 16, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
At a workshop I was teaching earlier this year, a previous client I hadn’t seen for a year walked in and took a seat. I was surprised that he was attending my email marketing seminar. I approached him smiling. He wasn’t returning my smile. And then he...
by McKenna | Nov 2, 2016 | Art Marketing Blog, Sales and Marketing |
Happy New Year? (New Resolutions?) (New Solutions?) (New Ideas?) It’s THAT time of year again. Procrastination gets an extra shot of energy – ironically. The last marketing post was discussing how we can let fear get in the way of moving forward. Fear of...
by McKenna | Oct 19, 2016 | Art Marketing Blog, Sales and Marketing |
I’ll admit it. Yes, I am literally waiting for my hair to grow so I can start doing my videos for my new on-line courses. To be clear, it’s not something I have ever needed to do before. But at my last appointment, I decided to experiment. “Go for...
by McKenna | Sep 22, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
You have a list of things to do. I know you do! And I do too. I have an online calendar, but I keep my main list inches away all day long. At the top of my list – every single list I create, every day – are three words written in RED INK: Make Money Today!...
by McKenna | Sep 7, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
What does it take to make a sale these days? In recent years, I have covered a lot of subjects in my marketing blog posts and shared free hints and tips to help you grow your business. However, the elephant in the room – the subject I have been avoiding –...
by McKenna | Aug 24, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
The Picture Behind the Algorithms! Should You Care? The image above is from Wikipedia and the article is not for the faint of heart. It’s all about PageRank. And no…I don’t recommend you read it. Especially now that Google has removed PageRank from...
by McKenna | Aug 10, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Do you want the latest news about what to do to improve your AMP or SERP? No? Well, I don’t either. And yet….? Oh my…If you only knew about the things I read to try to keep you in the loop! This is an example of a headline that arrived in my inbox...
by McKenna | Jul 27, 2016 | Art Marketing Blog, Essential Tools, Marketing, Sales and Marketing, Website Tips |
Got a website? I am always surprised that there are still lots of businesses that do not have a website. Nationally, it’s about 45% of businesses. Here in Hawaii, we hold a special distinction with the highest percentage of businesses without websites: a...
by McKenna | Jul 13, 2016 | Art Marketing Blog, Sales and Marketing |
Yes, I know. They are everywhere – or so it seems. And there’s a reason for that! The darn things work. It’s true. I have proof. I started using them on my site. (Gasp!) And more people are signing up. Are there some that are annoyed and will never...
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