by McKenna | Oct 12, 2016 | Selling Art, Three Minute Read |
They can’t put it into words. They stand quietly next to a piece of your art and turn and say something very unextraordinary. They don’t have the words. Don’t judge them by their lack of words or inarticulate mumblings. They are caught up in some...
by McKenna | Sep 28, 2016 | Selling Art, Three Minute Read |
I am going to freak you out with this, but I believe, and always assume, that anyone can afford to buy Art. Lot’s of Art. Think about it for just a moment. And then think about the definition of Art. Oh… no… let’s not get into THAT discussion,...
by McKenna | Sep 14, 2016 | Selling Art, Three Minute Read, Two Minute Read |
If you have the guidebook and flashcards, you should know how to fill in that blank. Don’t cheat now. Think it through. Fill in the blank. My Selling Purpose is to ________________. If you don’t have the guidebook and flashcards, you can still figure this...
by McKenna | Aug 31, 2016 | Selling Art, Three Minute Read |
So they say, “I need to think about it”. And, of course, this is a BIG moment, right? You know all too well, that be-backs are a rare phenomenon. Essentially, you should consider this a lost sale if they actually walk away. Don’t count chickens that...
by McKenna | Aug 17, 2016 | Selling Art, Three Minute Read |
We all love to talk about ourselves. It’s so easy to talk about ourselves, right? It’s easy to share our history, our ideas, what made us become artists, and what we enjoy about being artists. We can go on and on about our techniques, our tools of the...
by McKenna | Aug 4, 2016 | Selling Art, Three Minute Read |
If a rainbow appears and people all around you have their backs turned, you will point and maybe even shout to strangers in the distance, “LOOK! It’s a rainbow!” Whatever is in our DNA, whatever compels us to share a rainbow, a favorite movie,...
by McKenna | Jul 20, 2016 | Artist Only Blog, Selling Art, Three Minute Read, Two Minute Read |
When you stand back and look at your recently completed piece of art, do you imagine it being purchased? Have you identified your target market? In recent times, there are marketing gurus telling people to spend significant time developing an “avatar” of...
by McKenna | Jul 6, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Don’t lose sight of your responsiblities We all have been there. You’re at the end of a three-day art fair and exhausted. Heck, even a one-day event can be exhausting. You may even have a slightly hoarse voice. Add to that, you just had a long presentation...
by McKenna | Jun 22, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
It’s not about you. It’s barely even about your art. She’s an artist who has been selling her work for years – over 30 years, in fact. She called me wondering about all the close calls she has at every show. She said, “They get really...
by McKenna | Jun 8, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
You know for a fact that you make a deep and everlasting impression on your collectors. You know they have a moment of complete surrender to the good feelings that your work generates each time they connect again; when they put on that hand-woven scarf, careful to...
by McKenna | May 25, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Do you talk or do you listen? Silence is Golden. Especially throughout your entire presentation of your art to potential collectors. When we feel compelled to break into the silence, it is often the result of us feeling anxious, impatient, or just plain uncomfortable...
by McKenna | May 11, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Being Intentional Art sales are rarely accidental. A sale will flow from having selfless intentions and the intentional sharing of your artistry. When you show your concern for the viewers of your art, you naturally develop a basic sense of purpose. Why does it...
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