Grow Your Business (aka – The Art Marketing Blog)
Dozens & dozens of articles to help you learn what it takes to Find Loving Homes for Your Art!
Browse through the many pages starting with recent posts below.
(Or click to see the “curated collection” of the most popular posts.)
The 5 Steps to Creating a Website (and an Online BUSINESS!)
Learn the 5 Steps to Creating a Website! If you are thinking about a creating a website, a new one for a new business or replacing one that is just not ready for prime time anymore, then this post is for you.
Seven Rules for Effective Pop-ups to Grow Your Email List.
Love ’em or Hate ’em, but they are gradually becoming a “thing”. Pop-up’s on websites are sometimes done right and sometimes done very wrong. I have a list of things to do and things not to do in this blog post. And a recommendation of one that I think most people will find has just the right amount of features to work really well in growing your business.
She HATES Facebook and “all that stuff”…
She HATES Facebook and “all that social media stuff”. But she is trying to move into online sales and we had to have the “conversation”. But after that conversation, I had come to yet another new realization. And I share that in this post.
Is Your Website Menu Killing Sales?
The visitors to your website are dependent on you to create clear pathways. This post will give you the basics and best practices of menu design and navigation tips to make sure people can easily go where they want to go and where you need them to go. Learn how to keep them on your site, engaged, and more likely to buy from you.
Is Your Media Kit Ready?
Are you ready to roll when a reporter or journalist is considering doing a story about you and your business? If you just published a book (like I did), do you have your “media kit” aka “press kit” organized? This is not really hard to do, but as usual, I will show you the ropes to make it easy for you to look your best when the press comes to call.
Build it and they will come?
Wherever you are in your business cycle, good job! Did you get finally get that domain name worked out and now you even have the website done? Or maybe you are well on the road with a shopping cart, too. Hey, nice job. You rock. But how are you rolling?
It’s the small stuff that will keep you from success. It’s the stuff that “back in the day” were essential tools that many now overlook. Let’s look a short list of things you probably don’t have worked out that are easy to fix or put into place.
Beyond the “Elevator Speech” to Actual Here and Now Selling
Are you ready to take money right this minute? Can someone standing in line with you at your grocery store buy from you? Do you have an easy way to tell people what you do and an even easier way to show people what you do?
Why Your Website is Not Making You Money
If you are reading this because you have little to no sales online or simply want more, take a hard look at this article and the accompanying infographic. You may find you are part of the statistics and you will find tips to fix the most glaring errors.
Are You Accidentally Being Spammy? I am seeing this error repeated everywhere.
It’s a growing problem. People are missing some fundamental language that can create havoc. If you are asking for people’s email addresses, make sure you are not creating a false teaser line by accident or on purpose. It could cost you up to $10,000 in fines.
The Inverted Triangle Approach to a Press Release
This might be considered a clever way to make an announcement while still sharing basic marketing principles. Whatever it appears to be to you, you will want to read this post. In fact, even if you don’t believe you have a story worthy of a press release today, you still need to know how to work the system. You will have a story to share someday.
What’s Luck Got to Do With It?
Why am I taking the extra time and resources to create this separate blog? My intentions are made clear here.
A Case Study of an Active and Ongoing Marketing Campaign
This is about my current marketing journey, a case study in real time, all about launching my new product. This shows how the product was conceived, the thinking that led to it’s published format – a printed guidebook and flashcard set. This post invites readers to add their thoughts on my marketing strategies going forward.
It’s my brain at work asking for you to fire up you marketing ideas and share them openly or to message me privately.
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icanhelp@MyGoldenWords.com
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