The E's of Selling Art Blog
These posts are based on the successful “E’s of Selling Art System” that has been shared with many hundreds of artists at seminars for over 30 years. Eventually, I published the guidebook pictured here. (And now, I have even added the “Find Loving Homes for Your Art” weekly podcast.) So many ways to gain confidence and find your authentic sharing spirit!
Scroll to enjoy nearly two years of articles!
Art is VERY powerful. Your Art is VERY powerful. Whether you are at an art fair or replying to an email inquiry, every one-to-one engagement with your collectors or would-be collectors requires that you embrace this simple fact: Art – your art – changes people’s lives forever.
Think about what they think they need to think about when they say they need to think about it.
If you are not giving your potential collectors a chance to share what’s important to them, you will appear to be disinterested in them.
If a rainbow appears and people all around you have their backs turned, you will point and maybe even shout to strangers in the distance, "LOOK! It's a rainbow!" Whatever is in our DNA, whatever compels us to share a rainbow, a favorite movie, or beloved restaurant,...
Have you determined who your target audience is? In the real world at an outdoor art fair: can you be 100% sure that there are specific people who are more likely to purchase your art and specific types who don’t? Assume that everyone will buy! What possible harm can come of that assumption?
We are the conduit. We are the bridge to a lifetime of happiness. And how we control our attitude is the key to our success in finding homes for our art. Here’s a nudge, a pat on the back, a high-five… created entirely to inspire and hopefully re-light your fire.
She has seen sales slip away and called me to brainstorm. The conversation went like so many I have had in the past. She said, “I am sure they are about to say, “wrap it up”, but instead they walk away.” What am I doing wrong?
As an artist, you have a responsibility to bring your light into the shadows and infuse passion to replace the mundane wherever it resides.
Art Sales happen with greater ease and frequency when there is less chatter, more relevant engagement and a respect for silence. Allowing silence is imperative.
By being intentional and sharing what your actual “agenda” is, you are naturally more authentic.