by McKenna | Jul 27, 2016 | Art Marketing Blog, Essential Tools, Marketing, Sales and Marketing, Website Tips |
Got a website? I am always surprised that there are still lots of businesses that do not have a website. Nationally, it’s about 45% of businesses. Here in Hawaii, we hold a special distinction with the highest percentage of businesses without websites: a...
by McKenna | Jul 13, 2016 | Art Marketing Blog, Sales and Marketing |
Yes, I know. They are everywhere – or so it seems. And there’s a reason for that! The darn things work. It’s true. I have proof. I started using them on my site. (Gasp!) And more people are signing up. Are there some that are annoyed and will never...
by McKenna | Jun 29, 2016 | Art Marketing Blog, Sales and Marketing |
“Cool! A women after my own heart.” I said to myself. And then of course I had to give her the bad news. First of all, there are rules and then there are rules. The old saying that “rules are meant to be broken” is still valid, if (big IF) you...
by McKenna | Jun 15, 2016 | Art Marketing Blog, Sales and Marketing, Website Tips |
There’s no place like home! But not your home page. I recently helped an artist create a new website. It was time for her to have something that was mobile friendly and easy to navigate. It was also time for me to get my hands dirty and start helping people with...
by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
by McKenna | May 18, 2016 | Art Marketing Blog, Sales and Marketing |
Filling the Stadium Since this is the “Marketing” blog, I will assume you have something you want to sell. Most of you got the domain name worked out and even have the website done. Some of you are on the road to actual income with a shopping cart,...
by McKenna | May 4, 2016 | Art Marketing Blog, growing sales, Sales and Marketing |
There are so many moving parts to making sales to the public at large. As I write this, I continue to put the myriad of pieces together for my new guidebook. I won’t bore you with a sales pitch. It’s really selling well and making a real difference for my...
by McKenna | Apr 20, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
You are a needle in a giant haystack! Once someone gets to your site, are they faced with another haystack? Your goal is to “convert” visitors to your website into buyers. It’s hard enough to get traffic to your site, but once someone lands on any of...
by McKenna | Apr 6, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
It’s so innocent, but it’s verging on illegal! Slowly but surely, people are figuring it out. Email marketing works. And the best way for it to work really well is when you are actively sending out emails. And then comes the next “aha” moment:...
by McKenna | Mar 23, 2016 | Art Marketing Blog, free tools, growing sales, Marketing, promoting, Sales and Marketing |
The Inverted Triangle Approach to a Press Release You probably think that a press release is something for “big” companies”. Let’s break it down. Let’s look at how you can make this free marketing tool work for you. It’s really a...
by McKenna | Mar 17, 2016 | Art Marketing Blog, Artist Only Blog, growing sales, Marketing, Sales and Marketing |
What’s LUCK got to do with it? (Special Note: This post will seem to be for artists only. It is and it isn’t. If you are not an artist you will still see some of my marketing brain at work in this post. Or you can just ignore this and wait for my regular...
by McKenna | Mar 8, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A Peek Inside My Marketing Brain Today, I am inviting you to hang out in my head as I get my ducks in a row for the official launch of my new guidebook. Yes, I just published a new guidebook. It is for artists who sell their work in face-to-face venues....
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