by McKenna | May 15, 2019 | Podcast |
I have been wanting to do this for such a long time, but after several attempts, it never “felt” like I was getting it right. And then… well, just listen and you will see that I did some “extra” fancy things which made this a really...
by McKenna | May 8, 2019 | Podcast |
It seems I can never leave well-enough alone. I took another listen to last week’s episode and I was compelled to do a little follow-up. So this is the nitty-gritty details you need to actually close the sale. This is a long overdue discussion. Dare I say it?...
by McKenna | May 1, 2019 | Podcast |
People come into your world and view your art with a unique set of beliefs, self-awareness, desires, strategies, and attitudes to get them through the day. Helping them through the “Buyer’s Journey” will be even easier when you learn the lessons in...
by McKenna | Apr 24, 2019 | Podcast |
Now, just hear me out: As you start to listen to this podcast and before you judge this podcast as a waste of time, I want you to know that I am planning on creating a natural high for everyone who listens to this episode. And I think you want to get a little high...
by McKenna | Apr 17, 2019 | Podcast |
The basic principle is one that every Marketing 101 course would teach us, but as always – it’s hard to figure out how to apply this concept to our artful objects. And it’s even harder to figure out how to incorporate these basic principals in our...
by McKenna | Apr 10, 2019 | Podcast |
This is a mind-massage. This is mindfulness personified. The core exercise taught in this podcast will stimulate and exercise a set of mind/heart connections that will help you refine your thoughts and your message. This will help you explore your core and give you...
by McKenna | Apr 3, 2019 | Podcast |
On the heels of the Four Dirty Little Words episode, I need to encourage you to do a little bit of storytelling. There are some powerful ways that you can be the conduit that connects your art with viewers of your work. And, now that you know the importance of keeping...
by McKenna | Mar 27, 2019 | Podcast |
There are certain aspects to every engagement opportunity that tap into our most common and core human instincts. If you are stuck in the natural habit of using these four words, you will struggle to connect. And, unfortunately, every kind of connection is damaged. It...
by McKenna | Mar 20, 2019 | Podcast |
I know. This seems counter-intuitive, but having your cards out is costing you sales. Seriously. You really need to hear me out on this subject. I know you want to make sure that you are doing everything you need to in order to secure a trusting relationship with...
by McKenna | Mar 12, 2019 | Podcast |
This is the natural continuation from last week’s episode. If you haven’t heard #12 – stop reading this and go listen to it first. It will put you in the right frame of mind for tackling this often difficult and delicately balanced moment during a...
by McKenna | Mar 6, 2019 | Interview, Podcast |
Rebecca Vincent is a fine artist and printmaker. She has a very successful and thriving career in Northeast England. She shares years of wisdom in this 50-minute exchange.She is charming, thoughtful, and very clever. In this podcast, she shares some important tips and...
by McKenna | Feb 27, 2019 | Podcast |
Try as I might, I lose it a couple of times in the telling of this story. Some of you have read this. Some have heard me tell this story in person in seminars. But I think hearing this right now, with the topsy turvy world around us trying to divide us and break our...
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