by McKenna | Feb 21, 2019 | Podcast |
I don’t want this to be controversial, but I hope it will start a discussion.This is so important and I think that if you hear ALL the reasons listed here, you will have a hard time avoiding my advice on this issue.(If you are seeing this on iTunes, join the...
by McKenna | Feb 21, 2019 | Podcast |
Inspired by the last podcast, I dig deep into a micro-moment when your actions are critically important. It’s a test that is hard to pass.We all hear these words from time to time when presenting our art to the public, but it’s never easy to handle the...
by McKenna | Feb 19, 2019 | Podcast |
This is such an important concept that it should be required listening at the start of every art show. It’s based on the “shoe store” selling model.What’s that you ask? It’s all about listening with a specific frame of mind.The...
by McKenna | Feb 19, 2019 | Podcast |
In this episode, I discuss the importance – on many levels – of having a few signs in your display. With the level of distraction in today’s world, this is something that is increasingly necessary to help “ground” viewers of your work,...
by McKenna | Feb 19, 2019 | Podcast |
The number one thing that can hurt your sales is assuming it’s your turn to talk. As you will hear in this episode, there are some really important moments during your conversation with potential collectors. Sometimes you talk. Sometimes they talk. The balancing...
by McKenna | Feb 16, 2019 | Podcast |
I was amazed, overwhelmed, and somewhat sad after a chat and horrid discovery about an artist named Kevin and then something very odd coincided in my world. I had to share! And I had to share BOTH as marketing tips!(FYI – if you listen to this, you will no...
by McKenna | Feb 19, 2019 | Interview, Podcast |
This is an in-depth and longer format episode. It’s the first interview I have shared and it’s a good one. Carolyn Edlund is a wealth of art marketing savvy advice. She shares some terrific tips.Her website, Artsy Shark is consistently ranked among...
by McKenna | Feb 16, 2019 | Podcast |
(Ignore the call-to-action to go join Patreon. It’s on hiatus!)This episode is all about staying in touch and staying top of mind. But what do you do when your email list gets cold? The solution will surprise you. I will eventually bring the video over here that...
by McKenna | Feb 16, 2019 | Podcast |
It’s about a circle that can never be broken. It’s about a passage from a book written in 1972. It’s about PURE and true connections between you, your art, and those who view your art. And, although it’s a bit esoteric, it might be the concept...
by McKenna | Feb 15, 2019 | Podcast |
Welcome to Episode #3 – it’s a doozy!We all hate these two words. We hate to hear them and we hate to say them. So what should you do when someone says them to you? Whenever I hear these words when I am at a show, it brings a slight twinge. But, over the...
by McKenna | Feb 15, 2019 | Podcast |
Well, well, well! Episode 2 is so much better!If you just listened to the first ever episode, just know this: I got better.And if you listened – I hope you checked out the comments! They are the reason there is an episode #2It only took several months of...
by McKenna | Mar 21, 2018 | Art Marketing Blog, Essential Tools, Podcast, Sales and Marketing |
Am I ready for prime time? Nope!But that has never stopped me before!Aloha faithful readers. I am excited to announce that I have become a little techier. Finally, I have created a podcast! This first one (hours that turned into days of learning curves) is...
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