by McKenna | Feb 16, 2019 | Podcast |
I was amazed, overwhelmed, and somewhat sad after a chat and horrid discovery about an artist named Kevin and then something very odd coincided in my world. I had to share! And I had to share BOTH as marketing tips!(FYI – if you listen to this, you will no...
by McKenna | Feb 19, 2019 | Interview, Podcast |
This is an in-depth and longer format episode. It’s the first interview I have shared and it’s a good one. Carolyn Edlund is a wealth of art marketing savvy advice. She shares some terrific tips.Her website, Artsy Shark is consistently ranked among...
by McKenna | Feb 16, 2019 | Podcast |
(Ignore the call-to-action to go join Patreon. It’s on hiatus!)This episode is all about staying in touch and staying top of mind. But what do you do when your email list gets cold? The solution will surprise you. I will eventually bring the video over here that...
by McKenna | Feb 16, 2019 | Podcast |
It’s about a circle that can never be broken. It’s about a passage from a book written in 1972. It’s about PURE and true connections between you, your art, and those who view your art. And, although it’s a bit esoteric, it might be the concept...
by McKenna | Feb 15, 2019 | Podcast |
Welcome to Episode #3 – it’s a doozy!We all hate these two words. We hate to hear them and we hate to say them. So what should you do when someone says them to you? Whenever I hear these words when I am at a show, it brings a slight twinge. But, over the...
by McKenna | Feb 15, 2019 | Podcast |
Well, well, well! Episode 2 is so much better!If you just listened to the first ever episode, just know this: I got better.And if you listened – I hope you checked out the comments! They are the reason there is an episode #2It only took several months of...
by McKenna | Jan 3, 2019 | Art Marketing, Art Marketing Blog, Sales and Marketing |
If you are having trouble with WordPress, you probably aren’t happy using its plugins either. As this is the first blog of 2019, I am hoping that you are “in the mood” to do something to move your art business forward. And, the best thing you could...
by McKenna | Dec 6, 2018 | Art Marketing, Art Marketing Blog, Sales and Marketing, Website Tips |
(And Why I Build Artist’s Websites in Wix and use SquareUp’s Online Store for E-commerce) What would you do if this shows up in the dashboard of your website’s building area? Warning: You’re currently using deprecated PHP based events tracking...
by McKenna | Nov 8, 2018 | Art Marketing Blog |
There is so much riding on a good display these days compared to the days BCP (Before Cell Phones) affected our ability to concentrate on much of anything. With the average person checking their cell phones 160 times a day (you read that correctly), people are quite...
by McKenna | Oct 11, 2018 | Art Marketing Blog |
Update – May 8, 2019I have to report that the site was/is and maybe will be in the future a bit unstable. Shortly after writing this blog post, a few people reported they couldn’t get their membership to my site to happen. Another wanted to upgrade and got...
by McKenna | Sep 5, 2018 | Art Marketing, Art Marketing Blog |
I have a big mess on my hands as I write this. Some of you will be getting a postcard – hundreds actually with special news. For those of you reading this who purchased my “E’s of Selling Art System – Guidebook, Worksheets, and...
by McKenna | Aug 22, 2018 | Art Marketing, Art Marketing Blog |
I had a different post in mind for publishing this week. However, Mother Nature has created a very special to-do list for me instead. But I want to take this moment to remind all my followers: Have a plan! I am officially battening down the hatches and so this is a...
by McKenna | Aug 8, 2018 | Art Marketing Blog, Sales and Marketing |
The virtual world is now colliding with the virtual world. Apparently, spending way too much time on social media sites is finally “a thing” that needs fixing. Facebook (and their other company, Instagram) can now help you with that obsessive habit. A new...
by McKenna | Jul 25, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
You may have seen the term “value proposition” show up here and there. It’s one of the golden rules of business. You must have a “strong” value proposition. It’s hammered into the brain of every business school graduate. It’s...
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