by McKenna | Jun 21, 2017 | Selling Art |
This is the last of the five-part series for the Six Dreaded Words. It’s also the start of a short hiatus from the E’s of Selling Art Blog series that numbers in the dozens of entries. I hope they have made a difference. However, I have a few projects...
by McKenna | Jun 14, 2017 | Art Marketing Blog, Sales and Marketing |
I really don’t know where to start without just sounding like a crazy or obsessed marketing machine. I love this app. I think they quit offering affiliate links, or maybe they never did? So again, I have no horse in this race. I simply know that everyone is in...
by McKenna | Jun 7, 2017 | Selling Art |
First of all, why do you think they said, “I need to think about it.” in the first place? Granted, sometimes they have no intention of ever buying anything from you and that’s what they say to “drop the subject and move on”, but...
by McKenna | May 31, 2017 | Art Marketing Blog, Sales and Marketing |
This will be part one of three articles giving you my “review” of the tools I use to remain on top of my business. It’s with these three tools that I keep a modicum of professionalism alive in my business along with relative sanity. It’s been a...
by McKenna | May 25, 2017 | Selling Art |
This is continuing the series about what to do when they utter “The Six Dreaded Words”. In the last article, I attempted to boost your sense of confidence and duty to find more homes for your art in the article title, “Do you know why they should buy...
by McKenna | May 17, 2017 | Art Marketing Blog, Marketing |
A lot of things in life are easy, but not simple. Heck, learning how to play checkers is easy – but it’s actually got enough variables that it’s not simple to win. It’s easy to get a domain name. However, it’s complicated – not at all simple...
by McKenna | May 10, 2017 | Selling Art |
In the very back of the guidebook, after the worksheets, I have posed a series of questions to reflect on after an engagement. Whether you made a sale or not, this list of questions is worth the entire price of admission to many who have testified to me in person. I...
by McKenna | May 3, 2017 | Art Marketing Blog, Sales and Marketing |
I made it all up. There is no Haus Studio. I have invented a business for an example for this article. But you will likely remember that image, right? And you might even want to know more about the person(s) behind that clever tag line. (I hope you think it’s...
by McKenna | Apr 26, 2017 | Selling Art |
We never want to hear “I need to think about it.” It’s that moment that creates so many emotions. This is where their rubber meets their road and you have no idea where that road will lead them. This is often where most people panic and quickly hand...
by McKenna | Apr 19, 2017 | Art Marketing Blog, email marketing, Essential Tools, Sales and Marketing |
Do you sometimes worry that you are invisible? As I always like to remind everyone, marketing is a verb. It’s a set of actions. It’s about creating campaigns, sometimes with some advertising, and actively reaching out to your market. It’s getting...
by McKenna | Apr 12, 2017 | Selling Art, Three Minute Read |
Hopefully, most of you reading this know exactly how to fill in the blank. It’s the last card in the awe-inspiring set of “flash cards” that came with your guidebook. It’s how I end every in-person seminar. It’s how I get my mojo up and...
by McKenna | Apr 5, 2017 | Art Marketing Blog, Sales and Marketing |
This past week, I have had several encounters that reminded me that I need to remind you that your contact information is your business card online. First, I connected with someone who wants help with their website and when I did the free review, I was shocked to see...
by McKenna | Mar 29, 2017 | Selling Art, Three Minute Read |
Whoever said, “If they have to ask, they can’t afford it” was wrong. Just plain wrong. Can you imagine walking into any shop or store and not having any prices anywhere? Can you imagine having to ask a price for each item that interests you? And then...
by McKenna | Mar 22, 2017 | Art Marketing Blog, Sales and Marketing |
Where did the time go? Are the days turning into weeks and then months and you still don’t feel like you are making progress? Did your New Year Plans & Resolutions dissolve somewhere along the line? Did you promise yourself you would fix that page on your...
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