by McKenna | Mar 15, 2017 | Artist Only Blog, Selling Art, Three Minute Read |
We all have good days and bad days. I remember some really bad days after a big personal loss and how hard it was to remain focused on sharing my art or anything else. And we all have had that show where we were in less than perfect health. We have all been beyond...
by McKenna | Mar 8, 2017 | Art Marketing Blog, Sales and Marketing |
For many Artists, this is NOT even a question. They would feel incomplete to display a piece of sculpture, paintings, even jewelry, without some kind of title. They might decide to create a series and add numerical values to each piece, but somehow, they end up with a...
by McKenna | Mar 1, 2017 | Selling Art, Three Minute Read |
As was discussed in the first post of 2017, “The Loudest vs Quietest”, the ego is a core element in our daily lives. Everyone reading this article is motivated by the instinctive nature – right from birth – to want to satisfy their own needs...
by McKenna | Feb 22, 2017 | Art Marketing Blog, Sales and Marketing |
In the not so “timeless” marketing book from Al Ries and Jack Trout, called the “22 Immutable Laws of Marketing”, there is a passage in the very first chapter that made me giggle out loud. I hadn’t read the book in over 20 years. It’s not the book I...
by McKenna | Feb 15, 2017 | Selling Art, Three Minute Read |
As those of you who own the Guidebook and Flashcards know, the five “E’s” of Selling Art begins with empathy. With empathy as your core value and guiding light, you will naturally and effortlessly be able to engage authentically. From the first words...
by McKenna | Feb 8, 2017 | Art Marketing Blog |
Did you know that your emails sent from professional sources (MailChimp, Constant Contact, Aweber, etc.) can – and usually will be -smacked down and sent straight to the spam bin if your “from” address is whatever AT yahoo DOT com? Or Hotmail.com or...
by McKenna | Feb 1, 2017 | Selling Art |
It’s Always an Emergency I hear you groaning and see you recoiling from your screen. Yes, this is a bit scary to incorporate, but it is the MOST important lesson I can teach anyone. I know you don’t want to confront this concept because it means you have...
by McKenna | Jan 25, 2017 | Art Marketing Blog, Essential Tools, Website Tips |
I recently was asked to do one of my infamous Free Website Review Videos and quickly stopped the process and called the artist directly. Someone (from a million years ago in internet time measurements) had convinced her that she needed keywords put everywhere and in...
by McKenna | Jan 18, 2017 | Selling Art, Three Minute Read |
It’s time to get very real There you are, unpacking boxes. You are setting up your display. Driving stakes into hard ground and watching the local weather reports. You are pre-occupied with “tasks”. The next time you are getting ready for a day of...
by McKenna | Jan 6, 2017 | Art Marketing Blog, Marketing |
Hellooooo to 2017! And ALOHA to my devoted readers. I have one really important goal for this year, because, it’s about time I listen to my own advice I am moving closer to my audience. Effective immediately – today – I am switching gears and getting...
by McKenna | Jan 4, 2017 | Selling Art, Three Minute Read |
One thing we all have in common is an ego. We all want to feel special. We want to think we are interesting, clever, trendy, and appreciated for all those qualities and more. Come on… admit it. You want a little recognition now and then. Certainly, no one wants...
by McKenna | Dec 28, 2016 | Art Marketing Blog, growing sales, promoting |
It happened again. My phone rang and the person calling said, “I have been following your blog for years and I know you can help me. My website is driving me crazy.” As it turns out, I was very able and ready to help this person. And because my blog...
by McKenna | Dec 21, 2016 | Selling Art, Three Minute Read |
Showing and Telling In the Marketing Blog (see those posts here) I have several posts that deal with websites. Your very own website with your very own domain and your very own personality is something collectors really enjoy. It’s almost a craving. They want...
by McKenna | Dec 14, 2016 | Art Marketing Blog, email marketing, Marketing, Sales and Marketing |
If there were ONE resolution that every person reading this should make for 2017, it’s this: It’s time to get a grip on email marketing! (And to my ever-present artist community, that green you see in the banner above is Pantone Color of the Year,...
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