by McKenna | May 25, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Do you talk or do you listen? Silence is Golden. Especially throughout your entire presentation of your art to potential collectors. When we feel compelled to break into the silence, it is often the result of us feeling anxious, impatient, or just plain uncomfortable...
by McKenna | May 18, 2016 | Art Marketing Blog, Sales and Marketing |
Filling the Stadium Since this is the “Marketing” blog, I will assume you have something you want to sell. Most of you got the domain name worked out and even have the website done. Some of you are on the road to actual income with a shopping cart,...
by McKenna | May 11, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Being Intentional Art sales are rarely accidental. A sale will flow from having selfless intentions and the intentional sharing of your artistry. When you show your concern for the viewers of your art, you naturally develop a basic sense of purpose. Why does it...
by McKenna | May 4, 2016 | Art Marketing Blog, growing sales, Sales and Marketing |
There are so many moving parts to making sales to the public at large. As I write this, I continue to put the myriad of pieces together for my new guidebook. I won’t bore you with a sales pitch. It’s really selling well and making a real difference for my...
by McKenna | Apr 26, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Unveiling the Core with Active Listening Something different is going on here. It’s art. It’s your art. It’s from your core. And it’s striking them at their core. For most Artists, it’s difficult (and uncomfortable) to use the standard...
by McKenna | Apr 20, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
You are a needle in a giant haystack! Once someone gets to your site, are they faced with another haystack? Your goal is to “convert” visitors to your website into buyers. It’s hard enough to get traffic to your site, but once someone lands on any of...
by McKenna | Apr 13, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Sharing Gene How does it feel to know your art is in your collector’s homes or adorning bodies? Perhaps it’s sitting on a mantle, a pedestal, or greeting guests at an entryway? You know your art is a catalyst to countless moments of undefinable joy and...
by McKenna | Apr 6, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
It’s so innocent, but it’s verging on illegal! Slowly but surely, people are figuring it out. Email marketing works. And the best way for it to work really well is when you are actively sending out emails. And then comes the next “aha” moment:...
by McKenna | Mar 29, 2016 | Selling Art, Three Minute Read |
Creative spirits are noble and rare. They should thrive. The E’s of Selling first started in the mid-80’s to help other art consultants and eventually independent artists learn to sell art. There was a short period in the 90’s when I also taught in...
by McKenna | Mar 23, 2016 | Art Marketing Blog, free tools, growing sales, Marketing, promoting, Sales and Marketing |
The Inverted Triangle Approach to a Press Release You probably think that a press release is something for “big” companies”. Let’s break it down. Let’s look at how you can make this free marketing tool work for you. It’s really a...
by McKenna | Mar 17, 2016 | Art Marketing Blog, Artist Only Blog, growing sales, Marketing, Sales and Marketing |
What’s LUCK got to do with it? (Special Note: This post will seem to be for artists only. It is and it isn’t. If you are not an artist you will still see some of my marketing brain at work in this post. Or you can just ignore this and wait for my regular...
by McKenna | Mar 8, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A Peek Inside My Marketing Brain Today, I am inviting you to hang out in my head as I get my ducks in a row for the official launch of my new guidebook. Yes, I just published a new guidebook. It is for artists who sell their work in face-to-face venues....
by McKenna | Feb 23, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Eventually all your drip drip drip marketing creates a real “lead”! And then, the real work begins. No one is immune from the “dis-ease” we feel knowing we need to follow up to get a sale. Following up is really hard to do. We all wish sales...
by McKenna | Feb 9, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
What is eight seconds long and loses to a goldfish? In case you lost track already, I will repeat: What is eight seconds long and loses to a goldfish? (Not a joke line! This is SERIOUS!) For the few of you still with me, the answer is: We are being programmed! If you...
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