by McKenna | Dec 7, 2016 | Essential Tools, Selling Art, Three Minute Read |
[Sidebar: I wrote a very popular guest post over on Artsy Shark about this subject. It made the top ten list in 2014. Even it’s comments are worth a read. But if you don’t want to take time to read all that, then just take three minutes now.] Because you...
by McKenna | Nov 30, 2016 | Art Marketing Blog, Sales and Marketing |
Hard for any of you not to know that My Golden Words Academy of Small Business Success is officially open. I have been beating a drum lightly for many weeks. But in the past two weeks, I have been getting louder and louder. So I thought it would be a good thing to...
by McKenna | Nov 23, 2016 | Selling Art, Three Minute Read |
You have a “job” to do. You have that Art Fair, Studio Event, or Gallery Show next week or next month. This is where you go to “work” and earn a living. This is not a cocktail party. Or at least it shouldn’t be a casual meeting in your...
by McKenna | Nov 16, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
At a workshop I was teaching earlier this year, a previous client I hadn’t seen for a year walked in and took a seat. I was surprised that he was attending my email marketing seminar. I approached him smiling. He wasn’t returning my smile. And then he...
by McKenna | Nov 9, 2016 | Selling Art, Three Minute Read |
Trust takes more than just a handshake or exchange of smiles. It’s nice to be nice to a stranger (or potential collector) and that will certainly go a long way towards building trust. But, when it comes to spending money, people have more than a few ways to...
by McKenna | Nov 2, 2016 | Art Marketing Blog, Sales and Marketing |
Happy New Year? (New Resolutions?) (New Solutions?) (New Ideas?) It’s THAT time of year again. Procrastination gets an extra shot of energy – ironically. The last marketing post was discussing how we can let fear get in the way of moving forward. Fear of...
by McKenna | Oct 26, 2016 | Selling Art, Three Minute Read |
We all have some degree of implicit bias that dictates our thinking about others – good and bad. Implicit is, by definition, an underlying “inherent” belief. And as such, it is often unidentified. It can be deeply rooted in a lifetime of associations...
by McKenna | Oct 19, 2016 | Art Marketing Blog, Sales and Marketing |
I’ll admit it. Yes, I am literally waiting for my hair to grow so I can start doing my videos for my new on-line courses. To be clear, it’s not something I have ever needed to do before. But at my last appointment, I decided to experiment. “Go for...
by McKenna | Oct 12, 2016 | Selling Art, Three Minute Read |
They can’t put it into words. They stand quietly next to a piece of your art and turn and say something very unextraordinary. They don’t have the words. Don’t judge them by their lack of words or inarticulate mumblings. They are caught up in some...
by McKenna | Oct 5, 2016 | Art Marketing Blog, Website Tips |
Building Trust Through Good Design Principles – Because Confused People Don’t Buy Stuff If making more sales online (or offline, too) is your goal, you need to follow these tried and true simple design rules. While this post will be mostly centered on how...
by McKenna | Sep 28, 2016 | Selling Art, Three Minute Read |
I am going to freak you out with this, but I believe, and always assume, that anyone can afford to buy Art. Lot’s of Art. Think about it for just a moment. And then think about the definition of Art. Oh… no… let’s not get into THAT discussion,...
by McKenna | Sep 22, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
You have a list of things to do. I know you do! And I do too. I have an online calendar, but I keep my main list inches away all day long. At the top of my list – every single list I create, every day – are three words written in RED INK: Make Money Today!...
by McKenna | Sep 14, 2016 | Selling Art, Three Minute Read, Two Minute Read |
If you have the guidebook and flashcards, you should know how to fill in that blank. Don’t cheat now. Think it through. Fill in the blank. My Selling Purpose is to ________________. If you don’t have the guidebook and flashcards, you can still figure this...
by McKenna | Sep 7, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
What does it take to make a sale these days? In recent years, I have covered a lot of subjects in my marketing blog posts and shared free hints and tips to help you grow your business. However, the elephant in the room – the subject I have been avoiding –...
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