by McKenna | Aug 31, 2016 | Selling Art, Three Minute Read |
So they say, “I need to think about it”. And, of course, this is a BIG moment, right? You know all too well, that be-backs are a rare phenomenon. Essentially, you should consider this a lost sale if they actually walk away. Don’t count chickens that...
by McKenna | Aug 24, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
The Picture Behind the Algorithms! Should You Care? The image above is from Wikipedia and the article is not for the faint of heart. It’s all about PageRank. And no…I don’t recommend you read it. Especially now that Google has removed PageRank from...
by McKenna | Aug 17, 2016 | Selling Art, Three Minute Read |
We all love to talk about ourselves. It’s so easy to talk about ourselves, right? It’s easy to share our history, our ideas, what made us become artists, and what we enjoy about being artists. We can go on and on about our techniques, our tools of the...
by McKenna | Aug 10, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Do you want the latest news about what to do to improve your AMP or SERP? No? Well, I don’t either. And yet….? Oh my…If you only knew about the things I read to try to keep you in the loop! This is an example of a headline that arrived in my inbox...
by McKenna | Aug 4, 2016 | Selling Art, Three Minute Read |
If a rainbow appears and people all around you have their backs turned, you will point and maybe even shout to strangers in the distance, “LOOK! It’s a rainbow!” Whatever is in our DNA, whatever compels us to share a rainbow, a favorite movie,...
by McKenna | Jul 27, 2016 | Art Marketing Blog, Essential Tools, Marketing, Sales and Marketing, Website Tips |
Got a website? I am always surprised that there are still lots of businesses that do not have a website. Nationally, it’s about 45% of businesses. Here in Hawaii, we hold a special distinction with the highest percentage of businesses without websites: a...
by McKenna | Jul 20, 2016 | Artist Only Blog, Selling Art, Three Minute Read, Two Minute Read |
When you stand back and look at your recently completed piece of art, do you imagine it being purchased? Have you identified your target market? In recent times, there are marketing gurus telling people to spend significant time developing an “avatar” of...
by McKenna | Jul 13, 2016 | Art Marketing Blog, Sales and Marketing |
Yes, I know. They are everywhere – or so it seems. And there’s a reason for that! The darn things work. It’s true. I have proof. I started using them on my site. (Gasp!) And more people are signing up. Are there some that are annoyed and will never...
by McKenna | Jul 6, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Don’t lose sight of your responsiblities We all have been there. You’re at the end of a three-day art fair and exhausted. Heck, even a one-day event can be exhausting. You may even have a slightly hoarse voice. Add to that, you just had a long presentation...
by McKenna | Jun 29, 2016 | Art Marketing Blog, Sales and Marketing |
“Cool! A women after my own heart.” I said to myself. And then of course I had to give her the bad news. First of all, there are rules and then there are rules. The old saying that “rules are meant to be broken” is still valid, if (big IF) you...
by McKenna | Jun 22, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
It’s not about you. It’s barely even about your art. She’s an artist who has been selling her work for years – over 30 years, in fact. She called me wondering about all the close calls she has at every show. She said, “They get really...
by McKenna | Jun 15, 2016 | Art Marketing Blog, Sales and Marketing, Website Tips |
There’s no place like home! But not your home page. I recently helped an artist create a new website. It was time for her to have something that was mobile friendly and easy to navigate. It was also time for me to get my hands dirty and start helping people with...
by McKenna | Jun 8, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
You know for a fact that you make a deep and everlasting impression on your collectors. You know they have a moment of complete surrender to the good feelings that your work generates each time they connect again; when they put on that hand-woven scarf, careful to...
by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
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