by McKenna | Mar 1, 2017 | Selling Art, Three Minute Read |
As was discussed in the first post of 2017, “The Loudest vs Quietest”, the ego is a core element in our daily lives. Everyone reading this article is motivated by the instinctive nature – right from birth – to want to satisfy their own needs...
by McKenna | Feb 22, 2017 | Art Marketing Blog, Sales and Marketing |
In the not so “timeless” marketing book from Al Ries and Jack Trout, called the “22 Immutable Laws of Marketing”, there is a passage in the very first chapter that made me giggle out loud. I hadn’t read the book in over 20 years. It’s not the book I...
by McKenna | Feb 15, 2017 | Selling Art, Three Minute Read |
As those of you who own the Guidebook and Flashcards know, the five “E’s” of Selling Art begins with empathy. With empathy as your core value and guiding light, you will naturally and effortlessly be able to engage authentically. From the first words...
by McKenna | Feb 8, 2017 | Art Marketing Blog |
Did you know that your emails sent from professional sources (MailChimp, Constant Contact, Aweber, etc.) can – and usually will be -smacked down and sent straight to the spam bin if your “from” address is whatever AT yahoo DOT com? Or Hotmail.com or...
by McKenna | Feb 1, 2017 | Selling Art |
It’s Always an Emergency I hear you groaning and see you recoiling from your screen. Yes, this is a bit scary to incorporate, but it is the MOST important lesson I can teach anyone. I know you don’t want to confront this concept because it means you have...
by McKenna | Jan 25, 2017 | Art Marketing Blog, Essential Tools, Website Tips |
I recently was asked to do one of my infamous Free Website Review Videos and quickly stopped the process and called the artist directly. Someone (from a million years ago in internet time measurements) had convinced her that she needed keywords put everywhere and in...
by McKenna | Jan 18, 2017 | Selling Art, Three Minute Read |
It’s time to get very real There you are, unpacking boxes. You are setting up your display. Driving stakes into hard ground and watching the local weather reports. You are pre-occupied with “tasks”. The next time you are getting ready for a day of...
by McKenna | Jan 6, 2017 | Art Marketing Blog, Marketing |
Hellooooo to 2017! And ALOHA to my devoted readers. I have one really important goal for this year, because, it’s about time I listen to my own advice I am moving closer to my audience. Effective immediately – today – I am switching gears and getting...
by McKenna | Jan 4, 2017 | Selling Art, Three Minute Read |
One thing we all have in common is an ego. We all want to feel special. We want to think we are interesting, clever, trendy, and appreciated for all those qualities and more. Come on… admit it. You want a little recognition now and then. Certainly, no one wants...
by McKenna | Dec 28, 2016 | Art Marketing Blog, growing sales, promoting |
It happened again. My phone rang and the person calling said, “I have been following your blog for years and I know you can help me. My website is driving me crazy.” As it turns out, I was very able and ready to help this person. And because my blog...
by McKenna | Dec 21, 2016 | Selling Art, Three Minute Read |
Showing and Telling In the Marketing Blog (see those posts here) I have several posts that deal with websites. Your very own website with your very own domain and your very own personality is something collectors really enjoy. It’s almost a craving. They want...
by McKenna | Dec 14, 2016 | Art Marketing Blog, email marketing, Marketing, Sales and Marketing |
If there were ONE resolution that every person reading this should make for 2017, it’s this: It’s time to get a grip on email marketing! (And to my ever-present artist community, that green you see in the banner above is Pantone Color of the Year,...
by McKenna | Dec 7, 2016 | Essential Tools, Selling Art, Three Minute Read |
[Sidebar: I wrote a very popular guest post over on Artsy Shark about this subject. It made the top ten list in 2014. Even it’s comments are worth a read. But if you don’t want to take time to read all that, then just take three minutes now.] Because you...
by McKenna | Nov 30, 2016 | Art Marketing Blog, Sales and Marketing |
Hard for any of you not to know that My Golden Words Academy of Small Business Success is officially open. I have been beating a drum lightly for many weeks. But in the past two weeks, I have been getting louder and louder. So I thought it would be a good thing to...
by McKenna | Nov 23, 2016 | Selling Art, Three Minute Read |
You have a “job” to do. You have that Art Fair, Studio Event, or Gallery Show next week or next month. This is where you go to “work” and earn a living. This is not a cocktail party. Or at least it shouldn’t be a casual meeting in your...
by McKenna | Nov 16, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
At a workshop I was teaching earlier this year, a previous client I hadn’t seen for a year walked in and took a seat. I was surprised that he was attending my email marketing seminar. I approached him smiling. He wasn’t returning my smile. And then he...
by McKenna | Nov 9, 2016 | Selling Art, Three Minute Read |
Trust takes more than just a handshake or exchange of smiles. It’s nice to be nice to a stranger (or potential collector) and that will certainly go a long way towards building trust. But, when it comes to spending money, people have more than a few ways to...
by McKenna | Nov 2, 2016 | Art Marketing Blog, Sales and Marketing |
Happy New Year? (New Resolutions?) (New Solutions?) (New Ideas?) It’s THAT time of year again. Procrastination gets an extra shot of energy – ironically. The last marketing post was discussing how we can let fear get in the way of moving forward. Fear of...
by McKenna | Oct 26, 2016 | Selling Art, Three Minute Read |
We all have some degree of implicit bias that dictates our thinking about others – good and bad. Implicit is, by definition, an underlying “inherent” belief. And as such, it is often unidentified. It can be deeply rooted in a lifetime of associations...
by McKenna | Oct 19, 2016 | Art Marketing Blog, Sales and Marketing |
I’ll admit it. Yes, I am literally waiting for my hair to grow so I can start doing my videos for my new on-line courses. To be clear, it’s not something I have ever needed to do before. But at my last appointment, I decided to experiment. “Go for...
by McKenna | Oct 12, 2016 | Selling Art, Three Minute Read |
They can’t put it into words. They stand quietly next to a piece of your art and turn and say something very unextraordinary. They don’t have the words. Don’t judge them by their lack of words or inarticulate mumblings. They are caught up in some...
by McKenna | Oct 5, 2016 | Art Marketing Blog, Website Tips |
Building Trust Through Good Design Principles – Because Confused People Don’t Buy Stuff If making more sales online (or offline, too) is your goal, you need to follow these tried and true simple design rules. While this post will be mostly centered on how...
by McKenna | Sep 28, 2016 | Selling Art, Three Minute Read |
I am going to freak you out with this, but I believe, and always assume, that anyone can afford to buy Art. Lot’s of Art. Think about it for just a moment. And then think about the definition of Art. Oh… no… let’s not get into THAT discussion,...
by McKenna | Sep 22, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
You have a list of things to do. I know you do! And I do too. I have an online calendar, but I keep my main list inches away all day long. At the top of my list – every single list I create, every day – are three words written in RED INK: Make Money Today!...
by McKenna | Sep 14, 2016 | Selling Art, Three Minute Read, Two Minute Read |
If you have the guidebook and flashcards, you should know how to fill in that blank. Don’t cheat now. Think it through. Fill in the blank. My Selling Purpose is to ________________. If you don’t have the guidebook and flashcards, you can still figure this...
by McKenna | Sep 7, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
What does it take to make a sale these days? In recent years, I have covered a lot of subjects in my marketing blog posts and shared free hints and tips to help you grow your business. However, the elephant in the room – the subject I have been avoiding –...
by McKenna | Aug 31, 2016 | Selling Art, Three Minute Read |
So they say, “I need to think about it”. And, of course, this is a BIG moment, right? You know all too well, that be-backs are a rare phenomenon. Essentially, you should consider this a lost sale if they actually walk away. Don’t count chickens that...
by McKenna | Aug 24, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
The Picture Behind the Algorithms! Should You Care? The image above is from Wikipedia and the article is not for the faint of heart. It’s all about PageRank. And no…I don’t recommend you read it. Especially now that Google has removed PageRank from...
by McKenna | Aug 17, 2016 | Selling Art, Three Minute Read |
We all love to talk about ourselves. It’s so easy to talk about ourselves, right? It’s easy to share our history, our ideas, what made us become artists, and what we enjoy about being artists. We can go on and on about our techniques, our tools of the...
by McKenna | Aug 10, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Do you want the latest news about what to do to improve your AMP or SERP? No? Well, I don’t either. And yet….? Oh my…If you only knew about the things I read to try to keep you in the loop! This is an example of a headline that arrived in my inbox...
by McKenna | Aug 4, 2016 | Selling Art, Three Minute Read |
If a rainbow appears and people all around you have their backs turned, you will point and maybe even shout to strangers in the distance, “LOOK! It’s a rainbow!” Whatever is in our DNA, whatever compels us to share a rainbow, a favorite movie,...
by McKenna | Jul 27, 2016 | Art Marketing Blog, Essential Tools, Marketing, Sales and Marketing, Website Tips |
Got a website? I am always surprised that there are still lots of businesses that do not have a website. Nationally, it’s about 45% of businesses. Here in Hawaii, we hold a special distinction with the highest percentage of businesses without websites: a...
by McKenna | Jul 20, 2016 | Artist Only Blog, Selling Art, Three Minute Read, Two Minute Read |
When you stand back and look at your recently completed piece of art, do you imagine it being purchased? Have you identified your target market? In recent times, there are marketing gurus telling people to spend significant time developing an “avatar” of...
by McKenna | Jul 13, 2016 | Art Marketing Blog, Sales and Marketing |
Yes, I know. They are everywhere – or so it seems. And there’s a reason for that! The darn things work. It’s true. I have proof. I started using them on my site. (Gasp!) And more people are signing up. Are there some that are annoyed and will never...
by McKenna | Jul 6, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Don’t lose sight of your responsiblities We all have been there. You’re at the end of a three-day art fair and exhausted. Heck, even a one-day event can be exhausting. You may even have a slightly hoarse voice. Add to that, you just had a long presentation...
by McKenna | Jun 29, 2016 | Art Marketing Blog, Sales and Marketing |
“Cool! A women after my own heart.” I said to myself. And then of course I had to give her the bad news. First of all, there are rules and then there are rules. The old saying that “rules are meant to be broken” is still valid, if (big IF) you...
by McKenna | Jun 22, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
It’s not about you. It’s barely even about your art. She’s an artist who has been selling her work for years – over 30 years, in fact. She called me wondering about all the close calls she has at every show. She said, “They get really...
by McKenna | Jun 15, 2016 | Art Marketing Blog, Sales and Marketing, Website Tips |
There’s no place like home! But not your home page. I recently helped an artist create a new website. It was time for her to have something that was mobile friendly and easy to navigate. It was also time for me to get my hands dirty and start helping people with...
by McKenna | Jun 8, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
You know for a fact that you make a deep and everlasting impression on your collectors. You know they have a moment of complete surrender to the good feelings that your work generates each time they connect again; when they put on that hand-woven scarf, careful to...
by McKenna | Jun 1, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Opportunity is a rare commodity Your phone is about to ring. Are you ready? Or maybe it all starts with an email inquiry. Or – and this is really something to think about – a reporter or journalist just jumped on your site, decided you are interesting and...
by McKenna | May 25, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Do you talk or do you listen? Silence is Golden. Especially throughout your entire presentation of your art to potential collectors. When we feel compelled to break into the silence, it is often the result of us feeling anxious, impatient, or just plain uncomfortable...
by McKenna | May 18, 2016 | Art Marketing Blog, Sales and Marketing |
Filling the Stadium Since this is the “Marketing” blog, I will assume you have something you want to sell. Most of you got the domain name worked out and even have the website done. Some of you are on the road to actual income with a shopping cart,...
by McKenna | May 11, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Being Intentional Art sales are rarely accidental. A sale will flow from having selfless intentions and the intentional sharing of your artistry. When you show your concern for the viewers of your art, you naturally develop a basic sense of purpose. Why does it...
by McKenna | May 4, 2016 | Art Marketing Blog, growing sales, Sales and Marketing |
There are so many moving parts to making sales to the public at large. As I write this, I continue to put the myriad of pieces together for my new guidebook. I won’t bore you with a sales pitch. It’s really selling well and making a real difference for my...
by McKenna | Apr 26, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Unveiling the Core with Active Listening Something different is going on here. It’s art. It’s your art. It’s from your core. And it’s striking them at their core. For most Artists, it’s difficult (and uncomfortable) to use the standard...
by McKenna | Apr 20, 2016 | Art Marketing Blog, Essential Tools, growing sales, Sales and Marketing |
You are a needle in a giant haystack! Once someone gets to your site, are they faced with another haystack? Your goal is to “convert” visitors to your website into buyers. It’s hard enough to get traffic to your site, but once someone lands on any of...
by McKenna | Apr 13, 2016 | Artist Only Blog, Selling Art, Three Minute Read |
Sharing Gene How does it feel to know your art is in your collector’s homes or adorning bodies? Perhaps it’s sitting on a mantle, a pedestal, or greeting guests at an entryway? You know your art is a catalyst to countless moments of undefinable joy and...
by McKenna | Apr 6, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
It’s so innocent, but it’s verging on illegal! Slowly but surely, people are figuring it out. Email marketing works. And the best way for it to work really well is when you are actively sending out emails. And then comes the next “aha” moment:...
by McKenna | Mar 29, 2016 | Selling Art, Three Minute Read |
Creative spirits are noble and rare. They should thrive. The E’s of Selling first started in the mid-80’s to help other art consultants and eventually independent artists learn to sell art. There was a short period in the 90’s when I also taught in...
by McKenna | Mar 23, 2016 | Art Marketing Blog, free tools, growing sales, Marketing, promoting, Sales and Marketing |
The Inverted Triangle Approach to a Press Release You probably think that a press release is something for “big” companies”. Let’s break it down. Let’s look at how you can make this free marketing tool work for you. It’s really a...
by McKenna | Mar 17, 2016 | Art Marketing Blog, Artist Only Blog, growing sales, Marketing, Sales and Marketing |
What’s LUCK got to do with it? (Special Note: This post will seem to be for artists only. It is and it isn’t. If you are not an artist you will still see some of my marketing brain at work in this post. Or you can just ignore this and wait for my regular...
by McKenna | Mar 8, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A Peek Inside My Marketing Brain Today, I am inviting you to hang out in my head as I get my ducks in a row for the official launch of my new guidebook. Yes, I just published a new guidebook. It is for artists who sell their work in face-to-face venues....
by McKenna | Feb 23, 2016 | Art Marketing Blog, email marketing, growing sales, Marketing, Sales and Marketing |
Eventually all your drip drip drip marketing creates a real “lead”! And then, the real work begins. No one is immune from the “dis-ease” we feel knowing we need to follow up to get a sale. Following up is really hard to do. We all wish sales...
by McKenna | Feb 9, 2016 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
What is eight seconds long and loses to a goldfish? In case you lost track already, I will repeat: What is eight seconds long and loses to a goldfish? (Not a joke line! This is SERIOUS!) For the few of you still with me, the answer is: We are being programmed! If you...
by McKenna | Jan 27, 2016 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
I have avoided this Blog Post for too long. It’s almost, officially, no longer the New Year, but I want to say Happy New Year anyway. And except for the fact that this is my first New Post in the New Year, I really am stretching out this concept. LOL. Can I...
by McKenna | Dec 29, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing, Website Tips |
Are you losing sales to these UFO’s? My last blog was all about the “Unidentified or Forgotten Objections”. This one is about “Unnecessary Fear-mongering Obsessions”. That previous blog warned that a lack of information can hurt...
by McKenna | Dec 15, 2015 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
Is your website full of UFO’s? I am surprised at how many UFO’s I see every day: Unidentified or Forgotten Objections. They are everywhere! And they are hurting sales. I re-write a lot of product descriptions and “about pages.” I do marketing...
by McKenna | Dec 1, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
You need to stand out from the rest of the crowd. I can see your tilted head. The wrinkled brow. I can hear you mumbling, “What the heck – this is THE gift giving season. It’s December 3rd! I MUST put out a big sale notice! How else can I get...
by McKenna | Nov 17, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
A picture is not always worth a thousand words. When I do website reviews for my clients, I am often shocked by the lack of “selling” on most websites. Whether selling a service – like massage or tax preparation, or products like original oil...
by McKenna | Nov 3, 2015 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
Who’s your boss? Time? Money? Fear? Confusion? Time to take the reins! You want to be totally independent – to be in charge – but you find yourself spending way too much time with wheels spinning. You feel you are so close to having it figured out,...
by McKenna | Oct 14, 2015 | Art Marketing Blog, email marketing, free tools, growing sales, Marketing, promoting, Sales and Marketing |
What’s in YOUR signature? Many times every day, I am left to wonder aloud: why do so many people not use this easy, free, and important opportunity when they are connecting with others in their regular emails? I open my inbox and sift through the many inquiries....
by McKenna | Sep 23, 2015 | Art Marketing Blog, growing sales, Marketing, promoting, Sales and Marketing |
Are you smiling enough? This is really simple. This will be one of my shortest blogs EVER! And it’s one of my favorite topics: How to sell more by smiling more. See, as it turns out, we all have this instinct to smile with very little provocation. If you see...
by McKenna | Aug 27, 2015 | Art Marketing Blog, Essential Tools, growing sales, Marketing, Sales and Marketing |
Sales, and sales, and then a few more sales. That’s the goal of everyone who is in business. If you have a product, or service, or need donations for your non-profit, you need money to flow in your direction. That flow requires traffic on your website, into your...
by McKenna | Aug 13, 2015 | Art Marketing Blog, growing sales, Marketing, Sales and Marketing |
Walls be gone! It’s time to create a new foundation! If you have been reading this three-part series, then you know that letting your list of contacts get old and cold is the last thing you want to see happen. Trying to resurrect a contact list is touch and go....
by McKenna | Jul 29, 2015 | Art Marketing Blog, growing sales, Sales and Marketing |
Quick review? The first of this three-part series is HERE. How to tear down the wall and regain connections. The gist of the first post was all about keeping your engagement levels alive and growing your relationships with email marketing best practices. But the...
by McKenna | Jul 16, 2015 | Art Marketing Blog, Sales and Marketing |
Keeping engagement alive is a challenge for many marketing their own businesses. I recently did a webinar all about “Smart Marketing” with Artsy Shark founder, Carolyn Edlund. The main emphasis was email marketing and it was about 45 mins of amazing...
by McKenna | Jun 30, 2015 | Art Marketing Blog, Sales and Marketing |
Every time I share this idea, the immediate response is: Aha! I can do that! You have a small business. Maybe you own a food truck. Or a nail salon. Perhaps you teach Yoga or build websites. Or maybe you run a non-profit with ongoing needs for increased memberships....
by McKenna | Jun 11, 2015 | Art Marketing Blog, Sales and Marketing |
Famously, actor Sally Field accepted her second Oscar for “Places in the Heart” by gushing in her acceptance speech, “You like me!” It seemed this two-time Oscar winner still felt insecure about her talent! Working with artists for many years...
by McKenna | May 29, 2015 | Art Marketing Blog, Sales and Marketing |
Do you “library” anymore? There was a time when the only way to learn was by being in a classroom or reading a book. You might gain gardening tips by talking over the fence with a neighbor or learn how to knit from that favorite Auntie. Beyond that,...
by McKenna | May 7, 2015 | Art Marketing Blog, Sales and Marketing |
You are not the “Center of the Universe”. Your “About Page” is not about you. Read that again. Got it? No? Keep reading! It’s a miracle. They’re on your website and want to know all about you! (Yay You!) What you share on your About...
by McKenna | Apr 23, 2015 | Art Marketing Blog, Sales and Marketing |
Don’t panic – but do pay attention to this post. Unless you are kind of geeky or, like me, have others depending on you to be “in the know” about the online marketing world – this may be big news to you. And to be clear, this is news you...
by McKenna | Apr 8, 2015 | Art Marketing Blog, Sales and Marketing |
The inventor of the Pet Rock, Gary Dahl, passed away in March. If you don’t know what a “pet” rock is, you must google it. It’s one of the most amazing marketing stories of the 20th Century. Pet Rocks were first sold in 1975. Gary Dahl was a...
by McKenna | Mar 26, 2015 | Art Marketing Blog, Sales and Marketing |
Do you have the right tools in place? You do it, I do it, we all do it. We arrive at a spot online and start to dig into details and poof! We lose our enthusiasm or interest. Something just doesn’t feel or look or work quite right. Click, click, gone. When you...
by McKenna | Mar 11, 2015 | Art Marketing Blog, Sales and Marketing |
If you look at my blog history, it’s sketchy. Until I got my site re-worked and up and running, I had trouble with blogging. I had trouble committing. I didn’t like my old site and I just didn’t want to give the world any extra reasons to visit. With...
by McKenna | Feb 25, 2015 | Art Marketing Blog, Sales and Marketing |
*Read time: 5-6 minutes* I have had a long love affair with my 1941 Roget’s Thesaurus! It was my Dad’s. And I get great joy from my more “modern” version from 1977. I’m such a word nerd! Recently, I relied heavily on my thesauri. (Yes, that is the plural....
by McKenna | Feb 10, 2015 | Art Marketing Blog, Sales and Marketing |
Living in Hawaii, we have some high costs. Our costs are as high as or higher than New York or Washington DC – notoriously expensive locations, according to several sources I found on line. And purchases at a small convenience store or a corner grocer are...
by McKenna | Jan 22, 2015 | Art Marketing Blog, Sales and Marketing |
I didn’t want to do this. I had no intention of doing this. But I couldn’t get anyone else to do this. The “this” I keep referring to is my new website. Every word – every inch – was put into place by me. I really had no choice...
by McKenna | Dec 12, 2014 | Art Marketing Blog, Sales and Marketing |
(WARNING: This is a longer post than usual. But I find this is such an important subject, that I didn’t dare short-change you. If this is too long for you, then maybe you need to read it later. And I think you will want to read it twice. Because getting this stuff...
by McKenna | Oct 23, 2014 | Art Marketing Blog, Sales and Marketing |
It’s launched! Yes, this is a series for “Artists” but…. Don’t let that fool you. All small businesses are going to want to pay attention! Carolyn Edlund and I have finally launched this amazing e-course. It could change your world. We know that getting sales...
by McKenna | Sep 28, 2014 | Art Marketing Blog, Sales and Marketing |
I recently received an email from someone I had exchanged business cards with a few months ago. She has an intriguing business start-up and if it’s done right, she could easily have government contracts around the world for this product. She could have hospitals...
by McKenna | Aug 23, 2014 | Art Marketing Blog, Sales and Marketing |
I hope I still have some followers? Here I am, telling everyone to do this and do that and market this and market that. And then I keep ignoring this page. Ouch! So to make up for my lack of communication on this blog, I will start posting my guest posts here. I will...
by McKenna | Apr 3, 2014 | Art Marketing Blog, Sales and Marketing
There’s an old folk song that tells the story of a man who complains to his wife about having found a hole in their bucket. The song begins simply with, “There’s a hole in the bucket, dear Liza, dear Liza, there’s a hole in the bucket dear...
by McKenna | Nov 22, 2013 | Art Marketing Blog, Sales and Marketing |
I pass this spot next to a fast-moving highway quite often and always wonder: How did this happen? How did the bee keeper come to discover there were bees here? Who considers using a ladder to secure a bee colony? What was the bee keeper doing on that fateful day? I...
by McKenna | Sep 27, 2013 | Art Marketing Blog, Sales and Marketing |
I “repair” artist statements as part of my consulting practice. Often, this is what serves as the “about” page for an artist’s website or as the small bio used for the back of a limited-edition work or otherwise included as a...
by McKenna | Aug 10, 2013 | Art Marketing Blog, Sales and Marketing |
Aloha from Maui, I finally heard the question too many times: Do you have a Blog? The answer from now on is YES! As this is my début, this shall also serve as my one and only FORMAL INVITATION. Please join up and together we will all become better business owners. Let...
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