by McKenna | Nov 13, 2019 | Podcast |
Another terrific artist took the time to chat with me! Fine Art Ceramist Patricia Griffin and I explored several topics in this podcast. We explored her transition to becoming a full-time artist. Her transition to opening a public space and becoming a retail shop...
by McKenna | Oct 23, 2019 | Podcast |
And… What is it for? Well, well, well. A series of clicks found me re-visiting an amazing talk by Seth Godin. It’s from December of 2017, but it’s still so relevant today. And, it will be just as relevant two or twenty years from now. Its...
by McKenna | Oct 16, 2019 | Podcast |
Make Love Not War ‘Tis the season for people to start lining up and deciding to take a stance in our whacky world of politics. It’s getting louder and harder to remain ignorant of all the goings-on. And, we all have the freedom to speak our minds. But this...
by McKenna | Oct 9, 2019 | Podcast |
Got Brand? The concept of a “brand” can be nebulous. On the face of it having an identifiable brand might seem all about corporate/big business. Yes, the major “brands” have that look and feel and strong ties to giant marketing machines, but...
by McKenna | Oct 2, 2019 | Podcast |
SQUIRREL! I can’t really explain how my squirrely mind came up with this podcast, but I think you will come away with a new point of view. And hopefully, some strong connections that will lead to you finding loving homes for your art. Bottom line: I want you to...
by McKenna | Sep 25, 2019 | Podcast |
Are you too sexy for your car?* This is bound to be a controversial podcast, but that’s never stopped me in the past. I know that some people will thank me, but some will shun me. I am talking very frankly in this week’s episode. I try to always bring the...
by McKenna | Sep 19, 2019 | Podcast |
Where’s the PROOF?! Recently, I decided to explore a platform that has a huge user-base that I want to connect with: Instagram. There is such a huge community of artists and makers using that platform and I finally felt compelled to join in the fray. I even...
by McKenna | Sep 11, 2019 | Podcast |
The Cat’s Out of the Bag! In this week’s podcast, just 17 minutes long, you are going to get the secret sauce: the ingredients AND the recipe that I rarely share. These Five Words are the key teachings of my guidebook. But don’t think you are off the...
by McKenna | Sep 4, 2019 | Podcast |
Are your prices too high or too low? Goldilock’s principles rarely work in the art industry. There is no such thing as just right when it comes to pricing art. It’s an art form all on its own. At the same time, if you stray too far in either direction, you...
by McKenna | Aug 28, 2019 | Podcast |
Don’t let the title scare you! And don’t let your fears get in the way of Finding Loving Homes for Your Art. In this week’s episode, we are going to face those little nagging doubts and even some of the big scary fears that get in the way of you...
by McKenna | Aug 21, 2019 | Podcast |
We have all been there We had a great bonding. It was clear that they loved the work. It was clear that money was not an issue. It was obvious that they were going to own your art. They seemed on the brink of saying yes and suddenly, they just don’t....
by McKenna | Aug 14, 2019 | Podcast |
I was overwhelmed and re-energized (again) by watching an interview by Marie Forleo with a totally rocking dance phenom by the name of Amanda LaCount. I tossed aside my prepared notes and just took all that emotion and put it into this episode. I hope you get...
by McKenna | Aug 7, 2019 | Podcast |
Special Attention Required! On the heels of the last podcast, there were some deep conversations and a great comment that added even more dimension to the whole discussion of creating better first contact engagement. And it was obvious that I was concentrating on a...
by McKenna | Jul 31, 2019 | Podcast |
Confusion Dilutes Passion It can feel awkward, even uncomfortable, to allow someone a little time and space to become visually acquainted with your oeuvre. Whatever your medium, it’s full of stories, full of energy, and full of your spirit. Your art is the...
by McKenna | Jul 24, 2019 | Podcast |
All is not lost Last week’s podcast stirred up some off-site conversations. But one brave soul did put her thoughts into the comments and got me to thinking. Thanks for stirring up the hornet’s nest, Jennifer! You inspired this podcast. And so I am...
by McKenna | Jul 17, 2019 | Podcast |
Are you dampening your sales by (accidentally) dampening your empathy? As many of you reading this already know, empathy is the foundation of selling anything and everything. Aside from how valuable your empathy is during a presentation of your art, without empathy in...
by McKenna | Jul 10, 2019 | Podcast |
Patricia Coulter shares her insights I am so fortunate to have been able to interview Patricia Coulter. I had always enjoyed her work, but now that I know the “rest of the story”, I am also in awe of her talent as a businesswoman, too. Surf City Acrylic on...
by McKenna | Jul 3, 2019 | Podcast |
In order to gain and maintain trust, it is critically important (remember that all-important word, empathy?) that you understand “Your Buyer’s Journey”. Every buyer goes through three stages with virtually every purchase. The more connected you are...
by McKenna | Jun 26, 2019 | Podcast |
Despite the title, this is not about politics. No, this is about something called “implicit bias” and its effect on your ability to find loving homes for your art. This podcast might just be one of my favorites. It takes you on a very twisted road and...
by McKenna | Jun 19, 2019 | Podcast |
What? Hide what? What in the world? Okay. I get it. Seems odd. So, you will need to listen to learn why this is “a thing” and why I am recommending you take this under deep consideration. Of course, some of you may not need to hide your website, but you...
by McKenna | Jun 12, 2019 | Podcast |
Oprah recently shared her mantra at a commencement speech. Not her mission statement, not a slogan, not a tag-line, but her mantra. It’s a powerful one! If you aren’t sure what a mantra is, well… it’s hard to replace that word with any other. A...
by McKenna | Jun 5, 2019 | Podcast |
This is one of the toughest things to do in face-to-face selling. However, when you understand your responsibility to your collectors or potential collectors, it becomes easier. When you remember the key mantra “It’s all about them; it’s not about...
by McKenna | May 29, 2019 | Podcast |
This episode is a bit of a departure. I have been fairly consistent in bringing you into the “system” – the E’s of Selling Art System. A huge percentage of what I have discussed in the past 23 episodes (with the exception of the two interviews)...
by McKenna | May 22, 2019 | Podcast |
While many tell me that many of my podcasts serve up some inspirational and aspirational attitudes, this episode is full-blown cheerleader, coach, motivational speaker, and my best impression of a serious pep rally all rolled into one. If you take a moment to clear...
by McKenna | May 15, 2019 | Podcast |
I have been wanting to do this for such a long time, but after several attempts, it never “felt” like I was getting it right. And then… well, just listen and you will see that I did some “extra” fancy things which made this a really...
by McKenna | May 8, 2019 | Podcast |
It seems I can never leave well-enough alone. I took another listen to last week’s episode and I was compelled to do a little follow-up. So this is the nitty-gritty details you need to actually close the sale. This is a long overdue discussion. Dare I say it?...
by McKenna | May 1, 2019 | Podcast |
People come into your world and view your art with a unique set of beliefs, self-awareness, desires, strategies, and attitudes to get them through the day. Helping them through the “Buyer’s Journey” will be even easier when you learn the lessons in...
by McKenna | Apr 24, 2019 | Podcast |
Now, just hear me out: As you start to listen to this podcast and before you judge this podcast as a waste of time, I want you to know that I am planning on creating a natural high for everyone who listens to this episode. And I think you want to get a little high...
by McKenna | Apr 17, 2019 | Podcast |
The basic principle is one that every Marketing 101 course would teach us, but as always – it’s hard to figure out how to apply this concept to our artful objects. And it’s even harder to figure out how to incorporate these basic principals in our...
by McKenna | Apr 10, 2019 | Podcast |
This is a mind-massage. This is mindfulness personified. The core exercise taught in this podcast will stimulate and exercise a set of mind/heart connections that will help you refine your thoughts and your message. This will help you explore your core and give you...
by McKenna | Apr 3, 2019 | Art Marketing Blog |
This is something I just have to address. It’s bugging me big time. However, it’s not a subject that will work in a podcast, so get ready for a bit of a venting session and a warning for each of you who are considering using any of the techniques I share...
by McKenna | Apr 3, 2019 | Podcast |
On the heels of the Four Dirty Little Words episode, I need to encourage you to do a little bit of storytelling. There are some powerful ways that you can be the conduit that connects your art with viewers of your work. And, now that you know the importance of keeping...
by McKenna | Mar 27, 2019 | Podcast |
There are certain aspects to every engagement opportunity that tap into our most common and core human instincts. If you are stuck in the natural habit of using these four words, you will struggle to connect. And, unfortunately, every kind of connection is damaged. It...
by McKenna | Mar 20, 2019 | Podcast |
I know. This seems counter-intuitive, but having your cards out is costing you sales. Seriously. You really need to hear me out on this subject. I know you want to make sure that you are doing everything you need to in order to secure a trusting relationship with...
by McKenna | Mar 12, 2019 | Podcast |
This is the natural continuation from last week’s episode. If you haven’t heard #12 – stop reading this and go listen to it first. It will put you in the right frame of mind for tackling this often difficult and delicately balanced moment during a...
by McKenna | Mar 6, 2019 | Interview, Podcast |
Rebecca Vincent is a fine artist and printmaker. She has a very successful and thriving career in Northeast England. She shares years of wisdom in this 50-minute exchange.She is charming, thoughtful, and very clever. In this podcast, she shares some important tips and...
by McKenna | Feb 27, 2019 | Podcast |
Try as I might, I lose it a couple of times in the telling of this story. Some of you have read this. Some have heard me tell this story in person in seminars. But I think hearing this right now, with the topsy turvy world around us trying to divide us and break our...
by McKenna | Feb 21, 2019 | Podcast |
I don’t want this to be controversial, but I hope it will start a discussion.This is so important and I think that if you hear ALL the reasons listed here, you will have a hard time avoiding my advice on this issue.(If you are seeing this on iTunes, join the...
by McKenna | Feb 21, 2019 | Podcast |
Inspired by the last podcast, I dig deep into a micro-moment when your actions are critically important. It’s a test that is hard to pass.We all hear these words from time to time when presenting our art to the public, but it’s never easy to handle the...
by McKenna | Feb 19, 2019 | Podcast |
This is such an important concept that it should be required listening at the start of every art show. It’s based on the “shoe store” selling model.What’s that you ask? It’s all about listening with a specific frame of mind.The...
by McKenna | Feb 19, 2019 | Podcast |
In this episode, I discuss the importance – on many levels – of having a few signs in your display. With the level of distraction in today’s world, this is something that is increasingly necessary to help “ground” viewers of your work,...
by McKenna | Feb 19, 2019 | Podcast |
The number one thing that can hurt your sales is assuming it’s your turn to talk. As you will hear in this episode, there are some really important moments during your conversation with potential collectors. Sometimes you talk. Sometimes they talk. The balancing...
by McKenna | Feb 16, 2019 | Podcast |
I was amazed, overwhelmed, and somewhat sad after a chat and horrid discovery about an artist named Kevin and then something very odd coincided in my world. I had to share! And I had to share BOTH as marketing tips!(FYI – if you listen to this, you will no...
by McKenna | Feb 19, 2019 | Interview, Podcast |
This is an in-depth and longer format episode. It’s the first interview I have shared and it’s a good one. Carolyn Edlund is a wealth of art marketing savvy advice. She shares some terrific tips.Her website, Artsy Shark is consistently ranked among...
by McKenna | Feb 16, 2019 | Podcast |
(Ignore the call-to-action to go join Patreon. It’s on hiatus!)This episode is all about staying in touch and staying top of mind. But what do you do when your email list gets cold? The solution will surprise you. I will eventually bring the video over here that...
by McKenna | Feb 16, 2019 | Podcast |
It’s about a circle that can never be broken. It’s about a passage from a book written in 1972. It’s about PURE and true connections between you, your art, and those who view your art. And, although it’s a bit esoteric, it might be the concept...
by McKenna | Feb 15, 2019 | Podcast |
Welcome to Episode #3 – it’s a doozy!We all hate these two words. We hate to hear them and we hate to say them. So what should you do when someone says them to you? Whenever I hear these words when I am at a show, it brings a slight twinge. But, over the...
by McKenna | Feb 15, 2019 | Podcast |
Well, well, well! Episode 2 is so much better!If you just listened to the first ever episode, just know this: I got better.And if you listened – I hope you checked out the comments! They are the reason there is an episode #2It only took several months of...
by McKenna | Jan 3, 2019 | Art Marketing, Art Marketing Blog, Sales and Marketing |
If you are having trouble with WordPress, you probably aren’t happy using its plugins either. As this is the first blog of 2019, I am hoping that you are “in the mood” to do something to move your art business forward. And, the best thing you could...
by McKenna | Dec 6, 2018 | Art Marketing, Art Marketing Blog, Sales and Marketing, Website Tips |
(And Why I Build Artist’s Websites in Wix and use SquareUp’s Online Store for E-commerce) What would you do if this shows up in the dashboard of your website’s building area? Warning: You’re currently using deprecated PHP based events tracking...
by McKenna | Nov 8, 2018 | Art Marketing Blog |
There is so much riding on a good display these days compared to the days BCP (Before Cell Phones) affected our ability to concentrate on much of anything. With the average person checking their cell phones 160 times a day (you read that correctly), people are quite...
by McKenna | Oct 11, 2018 | Art Marketing Blog |
Update – May 8, 2019I have to report that the site was/is and maybe will be in the future a bit unstable. Shortly after writing this blog post, a few people reported they couldn’t get their membership to my site to happen. Another wanted to upgrade and got...
by McKenna | Sep 5, 2018 | Art Marketing, Art Marketing Blog |
I have a big mess on my hands as I write this. Some of you will be getting a postcard – hundreds actually with special news. For those of you reading this who purchased my “E’s of Selling Art System – Guidebook, Worksheets, and...
by McKenna | Aug 22, 2018 | Art Marketing, Art Marketing Blog |
I had a different post in mind for publishing this week. However, Mother Nature has created a very special to-do list for me instead. But I want to take this moment to remind all my followers: Have a plan! I am officially battening down the hatches and so this is a...
by McKenna | Aug 8, 2018 | Art Marketing Blog, Sales and Marketing |
The virtual world is now colliding with the virtual world. Apparently, spending way too much time on social media sites is finally “a thing” that needs fixing. Facebook (and their other company, Instagram) can now help you with that obsessive habit. A new...
by McKenna | Jul 25, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
You may have seen the term “value proposition” show up here and there. It’s one of the golden rules of business. You must have a “strong” value proposition. It’s hammered into the brain of every business school graduate. It’s...
by McKenna | Jul 11, 2018 | Art Marketing Blog, Sales and Marketing |
Just when you thought you were settled into a rhythm with your online marketing channels, a whole new world of possibilities opened up: IGTV or Instagram TV. As I write this, it’s only been a few weeks, but it’s creating quite a stir! IGTV for Artists...
by McKenna | Jun 27, 2018 | Art Marketing Blog, Sales and Marketing |
First of all, I must say that I do everything in my power to avoid watching traditional television – and especially commercials. If I saw a random list of titles, I would fail at identifying the vast majority of shows that are on “prime time”. I just...
by McKenna | Jun 13, 2018 | Art Marketing, Art Marketing Blog |
I was asked, once again, to review a website and it hit me. People are missing the entire middle ground. The site I reviewed was heavy in “introduction” and it had the “end-game”; a shopping cart. But there was nothing in the middle. Everything...
by McKenna | May 30, 2018 | Art Marketing, Art Marketing Blog, Essential Tools |
I recently helped a client with a total re-branding, restructuring, and then a re-launching of his art business. We worked on making his line extraordinary in every way possible. We worked out all the logistics and put together a cohesive and specific wholesale line...
by McKenna | May 16, 2018 | Art Marketing Blog, Sales and Marketing, Website Tips |
As with everything “internet”, there are constant changes, updates, and better ways to do whatever you want to do online. It’s a never-ending sea of change. In my recent research to bring you into compliance or least increase your understanding of...
by McKenna | May 3, 2018 | Art Marketing Blog, Sales and Marketing |
Part Two of the GDPR - It's all about transparency! by Mckenna Hallett | Find Homes For Your Art https://mygoldenwords.com/wp-content/uploads/2018/05/2018May03-Podcast-2-GDPR-5318-7.50-AM.mp3 It’s all about transparency! (And a short soothing podcast, too.)...
by McKenna | Apr 19, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
This is a rare blog for me. It will include me giving out some credentials. But never mind my credentials, because I must also add the obligatory: Do Your Own Due Diligence. This matters to everyone reading this. Yes, that was a bit of lawyer-like language, but you...
by McKenna | Apr 4, 2018 | Art Marketing Blog, Sales and Marketing |
Are you creating an afterglow affect? I recently made a very simple purchase on Amazon. I needed a car charger. It was a $12 purchase. It was an uncomplicated purchase. I tested it when it arrived. It worked. I was satisfied with the “value” of my purchase...
by McKenna | Mar 21, 2018 | Art Marketing Blog, Essential Tools, Podcast, Sales and Marketing |
Am I ready for prime time? Nope!But that has never stopped me before!Aloha faithful readers. I am excited to announce that I have become a little techier. Finally, I have created a podcast! This first one (hours that turned into days of learning curves) is...
by McKenna | Mar 7, 2018 | Art Marketing Blog, Sales and Marketing |
… Or how to find subjects for a blog post. As I hit publish today, it’s awe-inspiring to think of how much genius has existed over the millenniums. Just the fact that we have language and have words to communicate our most complex thoughts and feelings is...
by McKenna | Feb 21, 2018 | Art Marketing Blog, Sales and Marketing |
I follow several bloggers who are “experts” in Social Media. I keep thinking that I will become an expert in Social Media, but then something changes and my confidence is shattered (again and again). How can anyone remain an expert with the constant...
by McKenna | Feb 7, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Just like the famous porridge, your marketing efforts to your collectors and fans need to be just right. Not too hot and not too cold. You won’t always get it right, but here are some tips to avoid getting it completely wrong. Time and Place There is a time for...
by McKenna | Jan 24, 2018 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Who the heck is “Us”? I recently joined the email list for an artist I know. It was a big learning experience. I have known this artist for quite some time. She is a full-time artist who maintains a strong following. She is definitely not an...
by McKenna | Jan 10, 2018 | Art Marketing Blog, Sales and Marketing |
I have a confession. I have not been following up. On a scale of 1 to 10 – with 10 being the perfect practices, I am at about a 5 these past few months. Follow-up is a noun. It’s a thing. It describes an action. And, usually, we can’t delegate our...
by McKenna | Dec 27, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
If there is one thing I hear over and over again from my clients, it’s “I don’t know what to say in my emails or blog”. Well, you can’t use that excuse anymore. I have a great resource to share with you. First off, let’s fess up!...
by McKenna | Dec 13, 2017 | Art Marketing Blog, Sales and Marketing |
Well, so… this is uniquely starting out and ending up as being a blog all about celebrating me. However, I deserve a pat on the back from time to time, right? See, here’s the thing. Carolyn Edlund over at Artsy Shark put up the top ten most read and shared...
by McKenna | Nov 28, 2017 | Art Marketing Blog, Sales and Marketing |
Could it be a cautionary tale with an early Siri attitude? Please excuse the nearly 50-year movie reference. Yes, I looked it up and that iconic Sci-Fi movie, “2001: A Space Odyssey” was released in 1968. If you haven’t seen it, just keep reading...
by McKenna | Nov 15, 2017 | Art Marketing Blog, Sales and Marketing |
The very strength that makes us entrepreneurial spirits is sometimes our a root cause for our sense of defeat or lack of focus. We are inventors. We are creators. We thrive when we are starting a new project, idea or piece of art. This sense of purpose and love affair...
by McKenna | Nov 1, 2017 | Art Marketing, Art Marketing Blog, Sales and Marketing |
First of all: don’t feel guilty! If you are like me and most of the rest of the small (one owner) businesses, we all feel like we are not getting anything done. And we even feel a bit guilty from time to time. This is not productive. Please give yourself a hug...
by McKenna | Oct 18, 2017 | Art Marketing Blog, Sales and Marketing |
Let’s start with a definition. Gimmick [‘gim-ik] noun – an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Gimmick is also often associated with deception. I don’t recommend...
by McKenna | Oct 4, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
When was the last time you raised your prices? For some reading this the answer is never. For some of you, the answer is, “I am thinking about lowering them!” (Ouch) I am on the email list of many of my clients and many other artists. And I have noticed a...
by McKenna | Sep 20, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Do you have a marketing plan for next week, next month, and next year? You can have the best mousetrap in the world, but if you can’t get it to market, it doesn’t count. If you don’t take on the “work” of marketing along with the creation...
by McKenna | Sep 6, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
What Triggers a Purchase? Oh my… that is the million dollar question, right? Comparing apples to apples is pretty easy. Are there bruises? We will put that one back in the pile. Are there other varieties that we prefer? Are their other varieties that we like...
by McKenna | Aug 23, 2017 | Art Marketing Blog, Sales and Marketing |
What’s in a name? The old adage says, “Sticks and stones may break my bones, but words can never hurt me.” And that is true until you choose the wrong words to identify your art business. If you are creating artwork that is original and/or...
by McKenna | Aug 9, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Okay, I’ll admit it. It’s a trick question. And it’s sort of a tricky answer, too. Essentially they are the same. Remember the old adage, “all squares are rectangles, but not all rectangles are square”. Well, here’s the thing: All...
by McKenna | Jul 26, 2017 | Art Marketing Blog, Marketing |
I hear it all the time: “It’s was just so easy to set up!” A favorite artist and friend of mine just reached out to get help with marketing. She had just bought the “Artsy Shark Success Guide to Email Marketing for Artists”. Great....
by McKenna | Jul 12, 2017 | Art Marketing Blog, Essential Tools, Sales and Marketing |
Not understanding “opportunity cost” could be costing you bundles of money. We have ancient sayings around the concept of opportunity. We say, “opportunity knocks.” And, we get excited by an “opportunity of a lifetime.” In addition, of course, “when one...
by McKenna | Jun 28, 2017 | Art Marketing Blog, Sales and Marketing |
In Part One: I love me some Evernote! I use it all day long. It’s almost a computer within my computer. Super tool. Can be a free forever tool. In Part Two: I put Canva in the spotlight. This is the most comprehensive design tool and free works really well. My...
by McKenna | Jun 21, 2017 | Selling Art |
This is the last of the five-part series for the Six Dreaded Words. It’s also the start of a short hiatus from the E’s of Selling Art Blog series that numbers in the dozens of entries. I hope they have made a difference. However, I have a few projects...
by McKenna | Jun 14, 2017 | Art Marketing Blog, Sales and Marketing |
I really don’t know where to start without just sounding like a crazy or obsessed marketing machine. I love this app. I think they quit offering affiliate links, or maybe they never did? So again, I have no horse in this race. I simply know that everyone is in...
by McKenna | Jun 7, 2017 | Selling Art |
First of all, why do you think they said, “I need to think about it.” in the first place? Granted, sometimes they have no intention of ever buying anything from you and that’s what they say to “drop the subject and move on”, but...
by McKenna | May 31, 2017 | Art Marketing Blog, Sales and Marketing |
This will be part one of three articles giving you my “review” of the tools I use to remain on top of my business. It’s with these three tools that I keep a modicum of professionalism alive in my business along with relative sanity. It’s been a...
by McKenna | May 25, 2017 | Selling Art |
This is continuing the series about what to do when they utter “The Six Dreaded Words”. In the last article, I attempted to boost your sense of confidence and duty to find more homes for your art in the article title, “Do you know why they should buy...
by McKenna | May 17, 2017 | Art Marketing Blog, Marketing |
A lot of things in life are easy, but not simple. Heck, learning how to play checkers is easy – but it’s actually got enough variables that it’s not simple to win. It’s easy to get a domain name. However, it’s complicated – not at all simple...
by McKenna | May 10, 2017 | Selling Art |
In the very back of the guidebook, after the worksheets, I have posed a series of questions to reflect on after an engagement. Whether you made a sale or not, this list of questions is worth the entire price of admission to many who have testified to me in person. I...
by McKenna | May 3, 2017 | Art Marketing Blog, Sales and Marketing |
I made it all up. There is no Haus Studio. I have invented a business for an example for this article. But you will likely remember that image, right? And you might even want to know more about the person(s) behind that clever tag line. (I hope you think it’s...
by McKenna | Apr 26, 2017 | Selling Art |
We never want to hear “I need to think about it.” It’s that moment that creates so many emotions. This is where their rubber meets their road and you have no idea where that road will lead them. This is often where most people panic and quickly hand...
by McKenna | Apr 19, 2017 | Art Marketing Blog, email marketing, Essential Tools, Sales and Marketing |
Do you sometimes worry that you are invisible? As I always like to remind everyone, marketing is a verb. It’s a set of actions. It’s about creating campaigns, sometimes with some advertising, and actively reaching out to your market. It’s getting...
by McKenna | Apr 12, 2017 | Selling Art, Three Minute Read |
Hopefully, most of you reading this know exactly how to fill in the blank. It’s the last card in the awe-inspiring set of “flash cards” that came with your guidebook. It’s how I end every in-person seminar. It’s how I get my mojo up and...
by McKenna | Apr 5, 2017 | Art Marketing Blog, Sales and Marketing |
This past week, I have had several encounters that reminded me that I need to remind you that your contact information is your business card online. First, I connected with someone who wants help with their website and when I did the free review, I was shocked to see...
by McKenna | Mar 29, 2017 | Selling Art, Three Minute Read |
Whoever said, “If they have to ask, they can’t afford it” was wrong. Just plain wrong. Can you imagine walking into any shop or store and not having any prices anywhere? Can you imagine having to ask a price for each item that interests you? And then...
by McKenna | Mar 22, 2017 | Art Marketing Blog, Sales and Marketing |
Where did the time go? Are the days turning into weeks and then months and you still don’t feel like you are making progress? Did your New Year Plans & Resolutions dissolve somewhere along the line? Did you promise yourself you would fix that page on your...
by McKenna | Mar 15, 2017 | Artist Only Blog, Selling Art, Three Minute Read |
We all have good days and bad days. I remember some really bad days after a big personal loss and how hard it was to remain focused on sharing my art or anything else. And we all have had that show where we were in less than perfect health. We have all been beyond...
by McKenna | Mar 8, 2017 | Art Marketing Blog, Sales and Marketing |
For many Artists, this is NOT even a question. They would feel incomplete to display a piece of sculpture, paintings, even jewelry, without some kind of title. They might decide to create a series and add numerical values to each piece, but somehow, they end up with a...
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